APPLE INC.

PRESENTED BY:

CHAHAT SHARMA

SANYA RIZVI

THE WORLD’S MOST COLORFUL COMPANY

OUTLINEHISTORY

JOURNEY OF APPLE INC.

PRODUCTS AND PLATFORM

WHAT IS APPLE INC.?• APPLE IS AN AMERICAN MULTINATIONAL COMPANY.

• DESIGN ELECTRONICS AND COMPUTER SOFTWARE.

• IT IS ONE OF THE LARGEST TECHNOLOGICAL CORPORATIONS OF THE WORLD.

MAN BEHIND APPLE INC.-STEVE JOBS

ABOUT COMPANYFOUNDED : 1ST APRIL, 1976

FOUNDERS: STEVE JOBS STEVE WOZNIAK RONALD WAYNE.

HEADQUARTERS: APPLE CAMPUS, 1 INFINITE LOOP, CUPERTINO,CALIFORNIA,U.S.

CEO: TIM COOK

WEBSITE: Apple.com

VISION

MISSION

“Man is the creator of change in this world . As such he should be above systems and structures, and not subordinate to them.”

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware ,software and internet offerings.”

APPLE LOGO’S

FIRST LOGO1976

RAINBOW BITTEN

LOGO (1977-1998)

MONOCHROME LOGO (USED SINCE 1998)

Journey of Apple – 1976-1980

•Apple I released in jan.,1 ,1976.

•Apple II was a breakthrough computer.

•Apple III bombed the market.

APPLE I

APPLE II

APPLE III

APPLE LISA THE NEXT PROJECT AFTER APPLE III .

A PERSONAL COMPUTER USED GUI(GRAPHICAL USER INTERFACE ) INSTEAD OF COMMAND LINE INTERFACE.

STEVE WAS SOON THROWN OUT OF APPLE DUE HIS TEMPERAMENTAL BEHAVIOUR.

MACINTOSH-1981-85

•DESIGNED IN 1984.

•THESE WERE SOLD VERY STRONG IN BEGINNING BUT DUE TO ITS HIGH PRICE ITS TOTAL CONSUMPTION WAS VERY LOW.

RISE OF APPLE In 1997 Steve Jobs was named as the CEO of Apple.

Apple teamed up with its arch rival MICROSOFT.

Apple’s first really innovative product – iMAC in 1998.

In 2001 Apple released first version of MAC OS X.

The iApps(iMovie,iTunes,iDVD,etc.) were a strategic move in Apple’s greater plan to gain market share over the PC.

iPod

Introduced on October 23,2001.

Market Leader.

Currently sells 4 variants of the iPod.

iPod

iPod Shuffle

iPod Nano

iPod Classic

iPod Touch

Timeline of iPod models:

http://en.wikipedia.org/wiki/File:Ipod_sales_per_quarter.svg

iPad

iPad FeaturesIntroduced on January 27,2010.

Running on modified version of iOS.

Offers multi-touch interaction with multimedia formats.

iPhoneRevealed at the Macworld Conference &

Expo in january 2007.

Features3.5 inch(89 mm) touch screen display.

4 GB , 8GB , or 16GB of memory.

Bluetooth.

Wi-fi.

iPhone 3G

iPhone 3GS

iPhone 4

iPhone 4S

Future products:

iCar

iView

iWatch iBangle

iBangle

THANK YOU