APPLE IPHONE 6

Presented by DIPANKAR MONDALME1411

INTRODUCTION

• The iPhone 6 and iPhone 6 Plus are smartphones designed and marketed by Apple Inc. The devices are part of the iPhone series and were unveiled on September 9, 2014, and released on September 19, 2014. The iPhone 6 and iPhone 6 Plus jointly serve as successors to the iPhone 5c and iPhone 5s.

IMAGE OF IPHONE 6

FEATURESSPECIFICATIONS

IPHONE - 6 IPHONE - 6 PLUS

DISPLAY: 4.7 inches 5.5 inchesRESOLUTION: 1334 X 750 1920 X 1080THICKNESS: 6.9 mm 7.1 mmHARDWARE: • A8 Chip

• 64-bit Architecture• M8 motion coprocessor

• A8 Chip• 64-bit Architecture• M8 motion coprocessor

SOFTWARE: iOS 8, upgradable to iOS 8.1

iOS 8, upgradable to iOS 8.1

CAMERA /LENS:

• Primary 8 MP, 3264 x 2448 pixels,Secondary 1.2 MP• f/2.2 aperture• Focus Pixels, 1080p HD at 60 fps, slo-mo at 240 fps, and time-lapse video mode

• Primary 8 MP, 3264 x 2448 pixels,Secondary 1.2 MP• f/2.2 aperture• Focus Pixels, 1080p HD at 60 fps, slo-mo at 240 fps, and time-lapse video mode

NEW APPLICATIONS:

Fingertip security,NFC , Freedom pay app.

Fingertip security,NFC , Freedom pay app.

PRODUCT DEVELOPMENT PROCESS

BRANDING OF iP6

• The huge brand equity of Apple and popularity of iPhone series was more than enough to convince people to welcome iphone6

• Marketed as the largest of 1st iPhone ‘s ever made in terms of displays

• iPhone6 was promoted as the next big thing in famed iPhone series

• iPhone6 plus was hyped as Apple’s first phablet

• Slogan of “Bigger than bigger”

TARGET MARKET

PRIMARY TARGETUpper middle income

professionals.

SECONDARY TARGET

High school, college and graduate

students

PRIMARY BUSINESS TARGETS

Large cell phone providers, enterprise

software firms.

SECONDARY BUSINESS TARGETS

Mid to mid sized corporations

UPCOMING IPHONE 7