apple hates boobs

APPLE HATES BOOBSMaking a Business Off iPhone Applications

presented by Davide Di Cillo (@DavideDiCillo)

Sunday, April 5, 2009

WHO ARE YOU?


WHO ARE YOU?Davide Di Cillo



• A creative and an entrepreneur



• A creative and an entrepreneur

• I create iPhone applications


LET’S START WITH NUMBERS



25,000,000Number of iPhones / iPod Touch users



30,000Number of Applications




500,000,000Number of Downloads

30,000Number of Applications



IS THIS A GOOD MARKET?



of course!



of course!

17,000 averagedownloads


IS IT THAT EASY?


IS IT THAT EASY?

not at all


IS IT THAT EASY?

not at all

your mother


IS IT THAT EASY?

not at all

your mother

your best friend


IS IT THAT EASY?

not at all

your mother

your best friend

the apps addict


WHERE TO START?


WHERE TO START?

Find a need


WHERE TO START?

Find a need

• A tool you wish existed


WHERE TO START?

Find a need


• Improved version of something already existing


WHERE TO START?

Find a need


• Entertainment is a need as well (just harder to sell)

• Improved version of something already existing


WHERE TO START?


WHERE TO START?

Research the competition


WHERE TO START?


• Is there anything similar already?


WHERE TO START?



• How do other applications compare to yours? What sets yours apart?


WHERE TO START?



• Do you have enough muscle to keep up with the competition?

• How do other applications compare to yours? What sets yours apart?


WHERE TO START?


WHERE TO START?

Budget concerns


WHERE TO START?

Budget concerns

• Simple apps could be really cheap


WHERE TO START?

Budget concerns


• Simple modification to those simple apps can make them really expensive (kinda)


WHERE TO START?

Budget concerns


• What would you need to become profitable?

• Simple modification to those simple apps can make them really expensive (kinda)


WHAT BUSINESS MODEL?



Just sell it



Just sell it

• It’s the most immediate solution



Just sell it


• Once the app is sold, you don’t have anything else to worry about



Just sell it


• Once the app is sold, you can’t make anymore money from it

• Once the app is sold, you don’t have anything else to worry about



Advertising



Advertising

• People love free apps



Advertising


• If your app is “sticky”, you can keep making money



Advertising


• It could work as a “trial” version for a paid application

• If your app is “sticky”, you can keep making money



Indirect



Indirect

• Cool “accessories” to apps on other platforms



Indirect


• Brand building



Indirect


• Subscriptions off-application

• Brand building


TIME TO MARKET YOUR APP



No downloads, no money




• The iTunes App Store is not a marketing tool but a distribution tool





• Press releases





• Make it social

• Press releases


WRAP UP


WRAP UP

Dirty tricks


WRAP UP

Dirty tricks

• Use smaller and cheaper apps to fund bigger and more complex ones


WRAP UP

Dirty tricks


• Cloning is illegal for humans, not for applications


WRAP UP

Dirty tricks


• If you fail, call it 1.0

• Cloning is illegal for humans, not for applications


ONE MORE THING


ONE MORE THING

Dude where are the boobs?


Thank you!


Thank you!

www.DavideDiCillo.com@DavideDicillo


http://www.DavideDi

http://www.DavideDi

http://www.DavideDi

http://www.DavideDi

apple hates boobs

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