apple co english lab

Applesimplicity

13年6月5日水曜日

Steve Jobs1955 ~ 2011


In advertising, simple language is the best way to get your message across.


• Easy to remember!• Get message across!• Creates branding for the company. Branding: term to describe name, icon, music that separates one brand from another

Why simple language?


• Just do it!• I'm lovin' it• The power of dreams• Ideas for life• Eat fresh• Impossible is nothing


• Simple verbs: do, eat, love• simple time: nothing, just, life• inspiring adjectives: fresh, impossible.

• aspirational nouns: power, dreams, ideas.

All of these iconic slogans contain:


• Apple created one of most iconic slogans of the last decade. Strong verb, inspiring adjective.

Think Different


• Simple images that equaled a cool and desirable product.

• Simple rock and roll.

Apple also used:


•To get our message across, simple is best.

•It's the whole package - words,sounds, images.

•Difference is good!13年6月5日水曜日

Apple

simplicity13年6月5日水曜日

Steve Jobs1955 ~ 2011


1975San

Francisco Zen

Center13年6月5日水曜日

Kobun Otogawa乙川　弘文


“Make it simple”13年6月5日水曜日

1977


Do you want to sell sugar water for the rest of your life,

or come with me to change the

world?


1987Macintosh


Kicked Out


New Jobs13年6月5日水曜日

1997


Apple is...


Desk Top Portable

Simple


The Digital Hub


User Interface


Design13年6月5日水曜日

User Interface

Presentation13年6月5日水曜日

Apple: Think Simple•Fix the cause, not the problem.•You need to have a clear vision

•Learn NO: don’t do what you don’t need

to do.

•Simplicity is not cutting back, it’s making it more user friendly.


Think Simple


Workshop


Brainstorm:What does

“a simple life” mean?


A Simple Life

•We believe you can have a simple life where you are RIGHT NOW!

•Let’s work together to Make Your Tomorrow Simple.


2 things

•something that’s failing

•something that takes too much

time.

•something that’s complicated

•something that annoy’s you


Get advice

•Get a different point of view.•Give each other advice on how to solve your problems.

•Use your knowledge and expertise to help others.


1 thing

•Take the advice you have been

given and make your solution.

•WHAT are you going to change and

HOW will you do it?

•“I will....”


From small things, big things grow.


30 Day Challenge

• It only takes 30 days to make long

lasting change.

•Why don’t you give it a go?


Wrap Up

•Failure - a chance to rethink.•Failure - never give up.•Failure - Be original.


Failure is not a negative thing.

We can learn and

grow from failure.


apple co english lab

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