apple case ppt final org learning 11 jan 2014
DESCRIPTION
Co- facilitated "leadership Development" HR Diploma 9th module at IoBM —TRANSCRIPT
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Why Apple ???
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Why Apple ???
Developing knowledge workers Developing knowledge-based
products/servicesMaximizing enterprise
intellectual capitalTransforming knowledge into
shareholders’ value
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Why Apple is a Learning Organization?
Steve Jobs
Vision for change the world
Apple Culture
Encourage to apply intelligence & imagination
Employees’ Choice, Best Place to Work
Flexible & Adaptative organization
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Apple’s Learning Cycle
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• Allow employees to voice out their opinion
• What need s to be done & what is wrong?
• iTunes -Integrates staff to spend more time in other firms to understand how it work
• iPhone.-Collect information “ what consumers want “
Generate
Integrate
Interpret
Action
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Apple’s Learning Cycle
Plan
Implement
Reflect
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Why Apple was forced to change ?
Customers Need Innovation
User-Friendly Systems
Long-term Competition
Inconsistency & Incapability of management
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How Apple was successful?
Peter M. Senge’s research on Apple
Apple used Senge’s five discipline to examine its organizational learning success
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Peter M. Senge’s Five Discipline
Systems Thinking
Personal Mastery
Mental Models
Building Shared Vision
Team Learning
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1) Systems Thinking
A way to understand the whole systems/problems
People, rules (structures)Processes that determine the advancement of
organization
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2) Personal Mastery
Self-Development
Personal Vision
Personal Purpose
Holding Creative Tension
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Principles of foundation
Willingness to learn
Adapt to new concept
Faster than competitors
3) Mental Models
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Telling
Selling
Testing
Consulting
co-creating
4) Building Shared Vision
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5) Team Learning
Alignment & development
team's capacity
Dialogue & Discussion
Brilliant &
Talented
People
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Evaluation of Apple’s Learning Organization
Defeat its main competitor IBM
User friendly products
Great relationship with its customers
Good leadership & Management
Quality Control & Measurement
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Strategies -Help to implement learning organization
• Good Advertising attracts large number of customers
Effective Marketing
• Planning, Training and Development, Motivation, & Reward
Human Resource
Management
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Steve’s Learning
• Learned from every single mistake
• Transformed Apple in to a learning Organization
• Term “not reinventing the wheel” completely understood by Apple
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Apple’s Market Share
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