• Why should notebooks have all the fun?• The largest Multi-Touch trackpad ever.• Effortless wireless.

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STRENGTHS WEAKNESSES

One of the oldest hardware Focusing on internal engg. Manufacturers more than marketing.Control over the product. High price High quality product. Consumer faced problems with faulty batteries

Easy to carry products Had difficulties on some of its products’ quality control

Huge consumer base loyal to apple Not issued dividends

Product diversification

VISION AND MISSION

VISION “Man is the creator of change in this world - above systems and structures”

MISSION“Apple – Bringing - best personal computing experience to students, educators, creative

Professionals and consumers around the world

Apple connected with all over the world and sells there goods over the world

ENGLAND

GERMANY

FRANCE ITALY

DENMARK

SPAIN

ICELAND

RUSSIA

FINLANDSWEDEN

NORWAYPORTUGAL

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