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CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course

Pere Joan Ribas Barceló perejoanribas@gmail.com

Steve Jobs: Serial entrepreneur

Jobs:  Serial  entrepreneur  

It  was  devasta*ng  for  Steve  to  get  fired  from  his  own  company,  the  company  he  created.  He  was  angry  and  sold  all  his  shares  (at  a  bad  price).    Nevertheless,  he  was  the  biggest  shareholder  of  the  company  and  got  more  than  100  million  for  his  stocks.  However,  as  he  said  at  a  speech  at  Stanford,  it  was  the  best  *me  of  his  life.  He  had  the  opportunity  to  start  again  but  with  all  the  previous  experience  and  knowledge.  

Serial  entrepreneur  Founder  of  Next  

Jobs  used  the  money  earned  from  Apple  Stocks  to  fund  Next  Computers  (11  employees).  A  company  focused  in  SoHware  development.  During  those  years,  Next  developed  a  Powerful  Opera*ng  system  that  would  later  become  the  Core  of  the  MAC  OS.  Jobs  no*ced  that  the  innova*on  in  computer  industry  was  not  in  the  hardware  but  in  the  soHware.  Target  group:  Higher  Educa*on,  College  and  Universi*es.  

q  Founder  of  Pixar  Studios  

Serial  entrepreneur  

Steve  Jobs  invested  5  million  dollars  to  create  Pixar.  He  took  70%  of  the  shares  and  gave  30%  to  the  employees.  However,  Pixar  was  not  profitable  during  the  first  years  and  Jobs  had  to  reinvest  money  in  Pixar.  AHer  5  years,  he  was  owning  100%  of  the  shares.    In  2006,  Walt  Disney  bought  Pixar  for  $7.400  million  dollars  and  Jobs  became  Disney’s  largest  shareholder.  

Apple  did  not  innovate  •  When  Jobs  leH  Apple,  the  company  was  the  leader  of  Laser  

Printers  and  had  Computer  Technology  10  years  in  advance  of  their  rivals.  

•  10   years   aHer,   Apple   did   not   introduce   any   substan*al  innova*on   in   the   market.   The   Macintosh   was   almost   the  same  model  with  a  few  minor  improvements.  

Compe;tors  §  MicrosoH   took  95%  of   the   shares  of   the  Opera*ng  system  

soHware.  §  Apple  was  90  days  away  from  going  bankrupt.  §  Apple   bought   Job´s   company   “Next   Computers”   for   400  

million   dollars   and   got   the  Opera*ng   System   they   needed  for  its  computers.  

§  Jobs  came  back  to  Apple  to  become  its  CEO  

Jobs  bites  the  Apple  

End  of  the    1st  chapter  

End  of  the  3rd  chapter    

Bibliography  

•  Steve  Jobs:  How  to  live  before  you  die  •  Entrepreneurs  (1986),  TV  Documentary  •  Steve  Jobs  The  Lost  Interview  (2012),  Documentary  •  Steve  Jobs:  One  Last  Thing  (2011),  Documentary  •  Steve  Jobs:  Billion  Dollar  Hippy,  BBC  Documentary  •  Steve  Jobs  and  Bill  Gates  Together  in  2007  at  D5  •  Interview:  Steve  Jobs  in  2010  at  D8  

Internet companies series!