1

© 2

01

2 M

B A

ssoc

iate

s, L

LC

Tom McDonoughTwitter handle: @eihpm

2

© 2

01

2 M

B A

ssoc

iate

s, L

LCWhy is it so hard?

Bringing the right people together

Common Ground

3

© 2

01

2 M

B A

ssoc

iate

s, L

LCIt use to be so simple.

Common Ground

4

© 2

01

2 M

B A

ssoc

iate

s, L

LCBut the rules have changed.

Problem/Hurdle

5

© 2

01

2 M

B A

ssoc

iate

s, L

LCHiring managers are:

Busy

Overworked

Swamped with applicants

Problem/Hurdle

6

© 2

01

2 M

B A

ssoc

iate

s, L

LCHiring managers:

Intentionally create hurdles and processes to make their work more manageable.

Problem/Hurdle

7

© 2

01

2 M

B A

ssoc

iate

s, L

LC

How do you get seen and communicate your value.

Problem/Hurdle

8

© 2

01

2 M

B A

ssoc

iate

s, L

LCShowcase

Strategy: Stand out from the crowd

Demonstrate your value added

Tactic: Use a Cover Letter

Vision

9

© 2

01

2 M

B A

ssoc

iate

s, L

LCIt’s not for me.

Reject the cover letter idea

It’s a numbers game

People do win the lottery

Option 1

10

© 2

01

2 M

B A

ssoc

iate

s, L

LC

Use a generic cover letter template

This will be spotted, and it won’tSet you apart or

Demonstrate your value added

Option 2

11

© 2

01

2 M

B A

ssoc

iate

s, L

LC

Develop a Targeted Cover Letter

This willSet you apart and

Demonstrate your value added

Option 3

12

© 2

01

2 M

B A

ssoc

iate

s, L

LCShow don’t tell

A killer cover letter demonstrates you’ve done your homework

You knew the right person to contact

You knew what they are looking for

They quickly see you have the specific qualifications and a track record demonstrating how you can help them

You acknowledger they are busy, and you’ll take the responsibility to follow up

The Close

13

© 2

01

2 M

B A

ssoc

iate

s, L

LCIf you need help – we can help!

This does take more time

Requires a little research

You do need to meet the job requirements

And craft it into a compelling message

The Fine Print

14

© 2

01

2 M

B A

ssoc

iate

s, L

LCRepurpose and Leverage

40-50% is reusable for a similar target position

It can easily be reworked as an Elevator pitch

Introduction

Online profile

And much more…

If you need help we can show you how…

getAppia.com

The Hook