Managing Communication Knowledge and InformationContentsIntroduction......................................................................................................................................3Task -1..............................................................................................................................................31.1 Range of decisions taken by managers......................................................................................31.2 Information and knowledge needed for effectie decision making...........................................!1.3 "ources of information..............................................................................................................#1.! "ources of information in effectie decision making................................................................$Task-2...............................................................................................................................................$2.1 "take%older in strategic decision making..................................................................................$2.2 &eelo'ing relations%i's wit% t%e stake%olders........................................................................(2.3 "take%older)s 'artici'ation in effectie decision making........................................................1*2.! Recommendations regarding good decision............................................................................11Task -3............................................................................................................................................113.1 +,isting 'rocesses of communication in an organi-ation........................................................113.2 .ays to im'roe a''ro'riateness in /''i ta,i serice............................................................133.3 Im'lementing t%e im'roement 'lanning................................................................................133.! 0ersonal 'lan to im'roe own communication skills..............................................................13Task -!............................................................................................................................................1!!.1 /''roac%es to t%e collection1 formatting1 storage and dissemination of information and knowledge......................................................................................................................................1!!.2 Im'roing t%e collection1 formatting storage and dissemination of information and knowledge......................................................................................................................................1#!.3 T%e strategy to im'roe access to t%e current system of information and knowledge............12Conclusions....................................................................................................................................1$References......................................................................................................................................1$Introduction /''iTa,i34ictional5isafastgrowingtec%nologystart-u'aimedtoe,'anditsbusiness. T%ecom'any is based in 6ondon and currently %as a strong 'resence in t%e 6ondon area t%ere is aclose com'etitor named 78+R. /s a startu' t%e com'any %as less communication wit% t%e relatedstake%olders. To im'roe communication system t%e com'any can rely on 'rimary and secondarysources of information. T%e recent e,'ansion 'ro9ect includes offering multi'le leels of serice/''i Ta,i +,ec and /''i Ta,i 6u, in addition to t%e current /''i Ta,i 8asic 3follows t%e samestructureas78+R5.T%eyalsowis%toe,'andtocoert%ew%oleoft%e7Kandtoe,'andinternationally to +uro'e 30aris1 8erlin and Rome5 and /sia 38ei9ing1 &el%i1 :ong Kong and"ydney5."o fora betterfuture 'osition oft%ecom'any andtobeat t%e 78+Rt%ecom'anyneeds todeelo'seeral communicationstrategies andmaket%emfruitful interms of t%ecom'any ob9ecties. Task -1 1.1 Range of decisions taken by managers /''i ta,i is a startu' business started its 9ourney wit% a %ig% ambition to be t%e market leader inta,i serice industry in 6ondon. It is a great initiatie by t%e com'any but it %as to face a bigc%allenge from its e,isting e,'ertise 'o'ular com'any 78+R. /''i %as to be more careful inmaking business decisions t%at s%ould be more standardi-e t%an 78+R. /s a businesscommunication consultant a manager needs to make seeral decisions. T%e range of decisionsare taken describes below "trategic decisions Tactical decisions ;'erational decisions Risk management decisions Communication risksStrategicdecisionsT%isty'eofdecisionmakingreflectst%ecom'any)soerall destinationoutlook. T%e 'resent situation of t%e com'any and w%ere t%e com'any wants see itself in nearfuture are discussed %ere. .%at s%ould be t%e ision1 mission1 ob9ecties and t%e way of gainingt%ose targets are discussed %ere.Tactical decisions: :ere w%at s%ould be t%e actiities of t%e firm to attain goals are discussedand w%at will be t%e time range for t%e strategy1 resources used for decisions making1 w%o willmake t%e decisions etc are t%e agenda of t%is decision making 'rocessOperational decisions: In o'erational decision making to 'erform t%e routine works smoot%lysome decisions are taken. :ow many1 %ow to ensure information in decision making 1.3 "ources of information Indecisionmaking'rocessaccurateinformationismost im'ortant. T%isinformationcanbeobtained from different sources. Mostly from wit%in t%e com'any t%at is called internal sourcesof information and anot%er one is outside t%e firm called e,ternal sources of information. Internal sources of information Financial information: It includest%einformationaailablesuc%as'ayofffort%estaffs1 costofserices1 'riceofta,ies1 ta, rates1 cost of 'roiding serices etc. To monitor t%e financial information a managerneedsto%aea4inancial Controllerortoensuret%at t%ebusinesscontinuestoo'erateandgenerate 'rofitability.Personnel informationIt all about t%e information related to t%e em'loyees working in t%e com'any. Making sure t%atinformation is deliered w%en it is demanded. 0ersonnel information can be used to monitor %owlong an em'loyee %as worked for a com'any wit% a iew to salary increase due to t%is based ont%e com'any 'olicy. ;t%er information may be %eld suc% as t%e 'roductiity rate of an em'loyee.arketing informationT%is informationcanbeusedbymarket teamw%at serices is currentlydemandedbyt%ecustomers of ta,i serices. T%is information can be collected by conducting e,ternal sureys etcby knowing customers likes and dislikes. Purc!asing information0urc%asing information is needed for com'any)s oerall 'urc%ase of materials de'ends on w%atserices t%ey are 'roiding. It is necessary for cost control and ensuring t%e