Global Android

Advertising

Industry Insights

Q3 2013

Developer earnings tripled

in 2013

Revenue generated from mobile advertising increased 332% between March 2013 and October 2013.

Why are developers making

more money?

Non-Western regions are impacting the global

app economy.

Asia was just 3

percentage points below North

America’s global

share of revenue.

Where is the ad revenue coming

from?

Mobile users from emerging regions are becoming serious contenders for sources of mobile ad revenue.

eCPMs reveal revenue prospect in emerging markets.

Developers with traffic in these countries are earning more money.

Who’s influencing

the global app economy?

Chinese developers have deep pockets.

China increased ad spend by 151% (Mar.-Sept. 2013) and overtook U.S. spend by September.

...not to mention, Chinese developers purchased the largest percentage of global traffic

…and it was Chinese developers who purchased the lion’s share of new users on AppFlood.

Where is China’s

mobile ad spend going?

http://appflood.com/

Chinese developers are shifting their attention from domestic to international.

They’re spending more on emerging markets

than on the West.

Is China set to dominate 2014?

AppFlood is the only 100% transparent cross-promotion

platform for buying, selling, and exchanging mobile traffic. The network gives developers an unrivaled level of

transparency and control over app marketing efforts.

Launched by PapayaMobile in July 2012, AppFlood has since attracted more than 7,000 Android and iOS developers. Since

launch, more than 290 million unique handsets globally have displayed app

promotions from the AppFlood network.