appdoubler an introduction - october 2010
Post on 20-Oct-2014
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AppDoubler is an exclusive affiliate network dedicated to the Cloud, SaaS and Social Mediabusiness software markets.TRANSCRIPT
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Running Your Online Channel Program with
AppDoubler
October 2010
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About AppDoubler• AppDoubler is a performance-based affiliate marketing
and partner platform that connects business software vendors transparently with industry portals and professionals willing to recommend and re-sell software applications, both online and offline.
• AppDoubler is dedicated to web, cloud and SaaS-based business applications.
• AppDoubler is part of the Nubera eBusiness family of technology services.
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What is Affiliate Marketing• Affiliate marketing is an online marketing practice in
which a vendor pays an incentive to its affiliate partners for each visitor (Leads) or customer (Sales) brought in by the affiliate's marketing efforts.
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Benefits of Affiliate Marketing• Expand the reach of your business.• Grow brand notoriety and product recognition.• Outsource your online sales.• Generate solid leads and sales.• No sales overhead costs, you only pay on
performance.
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How does it work?• A trusted third party (the affiliation network)
manages the contractual relationship between vendors and affiliate partners.
• The network tracks all transactions from affiliate websites to the vendor (impressions, clicks, conversions, etc).– Transactions between affiliates, customers and
vendors are recorded through the use of cookies and “tracking pixels”.
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AppDoubler’s Role (1)• Appdoubler acts as an outsourced online channel
platform (affiliation network).• Trusted and neutral platform manages vendors’
programs and tracks partners’ performance:– Program setup– Monitoring of activities (clicks, conversion, etc)– Backend administration (collect vendor fees,
generate payments to partners, customized reports, etc)
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AppDoubler’s Role (2)• Support for vendors
– Provide technical support and help with the commercial strategy (define program goals and objectives)
– Source relevant affiliate partners– Provide tools to market programs to affiliate partners– Conduct quarterly reviews to assess program performance– Generate vendor’s monthly invoice based on program
results and handle the processing of payments to affiliate partners
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AppDoubler’s Role (3)• Support for affiliate partners
– Source new advertisers– Communicate new programs to the network– Provide tools to help promote vendor programs– Provide technical support and help with the commercial
strategy– Conduct quarterly reviews– Pay monthly commissions based on results and the
selected programs
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Vendors’ Role• Integrate tracking pixels on conversion pages across
website.• Provide up-to-date and relevant marketing collateral to
the network.• Validate sales regularly and process invoices promptly so
that affiliates get paid.• Communicate with the network regularly regarding
promotions, changes to ongoing programs, affiliate questions, etc.
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Affiliate Partners’ Role• Promote vendor campaigns within the terms and
conditions provided by both the vendor and the network.
• Deliver high-quality traffic and visibility to the vendor.• Communicate regularly and provide feedback to the
network regarding new programs affiliates would like to work with, commission structures, new tools, etc.
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Vendor Programs (Standard)• Objective: Improve visibility / brand awarness
– Metric - Banner display• Programs based on “impressions” of banners. The vendor sets a the price he/she is willing to
pay for each thousand impressions (CPM).
– Metric - Clicks on banners• Programs based on verified clicks on banners. The vendor sets a price he/she is willing to pay
for each click (CPC).
• Objective: Generate more leads– Metrics - Signups, free trials, contact forms, etc
• Programs based on leads originating from traffic from the partner’s website and captured on the vendor’s site. The vendor sets the price he/she is willing to pay for each lead (CPL/CPA).
• Objective: Increase sales – Metrics – Actual sales, up-sell, cross-sell, etc
• Programs based on actual sales originating from traffic from the partner’s website and captured at the vendor’s site. The vendor sets the price he/she is willing to pay for each sale (CPS). Commissions can be paid upon initial sales (fixed or %) or recurringly, if needed.
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Vendor Programs (Advanced)• Objective: Generate more leads and sales
– Metrics - Signups, free trial, contact forms, actual sales, etc• Programs based on both leads originating from traffic from the partner’s website and
captured on the vendor’s site as well as actual sales. The vendor sets the price he/she is willing to pay for each lead (CPL/CPA), and the incentivization he is willing to pay on actual sales (CPS). Commissions can be paid upon initial sales (fixed or %) or on a recurring basis, if needed.
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Next Steps• Visit www.appdoubler.com to learn more.• Sign up as a vendor.• Define the strategic objectives for your online
channel (visibility vs. leads vs. sales).• Define a commission structure for partners matching
your strategic objectives and business model.• Schedule a follow-up call with our Account Manager
to discuss implementation details.
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Quick Glossary• Affiliate marketing
– A model where a business offers an incentive to an intermediary who helps draw potential or actual buyers to its website.
• Affiliate network– An affiliate network acts as a trusted intermediary between vendors/merchants and partners/affiliates.
• Partners/Affiliates– An affiliate is a person or company sending potential customers to a website in exchange for commissions.
• Vendors/Merchants– Vendors/merchants are businesses which sell products online and make their incentive partner programs
available to affiliates through an affiliate network, such as AppDoubler.
• Compensation– Compensation in an affiliate context refers to the method used to "share" revenues between the vendor, affiliate
network and affiliate partner. Compensation can be based on the number of clicks performed by customers, or the number of leads or sales generated.
– Compensation models:• CPC: Cost-Per-Click, CPA: Cost-Per-Action, CPS: Cost-Per-Sale, CPM: Cost-Per-Mille (thousand impressions)