APPA’s Focus & Direction: “7 Key Strategies”

Purpose:To communicate APPA’s focus and direction for the next 3-5 years to ensure APPA remains the “Association of Choice” for educational facilities professionals.

“It Is Not Necessary to Change…….

Survival Is Not Mandatory”

E. Edward Deming

Paradigm Shifts Early Education to Full Range Current Focus to Future Focus Efficient to Effective Education to The “GO TO” Resource Best Kept Secret to Brand Clarity Handling “Dirt” to Asset Management From “Is” to “Could Be”

The 7 Key Strategies Develop and execute a Branding Program Develop and implement a Cutting Edge Web Site to

be the “Go To” resource and to ensure brand clarity Expand Research to build credibility and visibility Engage in symbiotic and Collaborative

Partnerships Engage Young Professionals in the organization Provide targeted Cutting Edge Educational

Programs Establish credible and valued Credentialing

Programs for individuals and institutions

It’s An Exciting Time to Be a Member of APPA!

Join Today!Become actively involved in the

association of choice for educational facilities professionals.