app store optimization by icha
Post on 14-Sep-2014
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DESCRIPTION
TRANSCRIPT
Definition
App Store Optimization :
“The process of improving the visibility of a mobile app (iPhone, iPad, Android) in an app (Google Play, iTunes, Windows Phone Store)
Objective :
- Being found better by users in the app stores
- Rank higher compared to competitors
- Rank higher for specific keywords/category
Keyword on App Store
• Keyword spying
• Keyword research
- Review mining
Keyword Tag
Review Mining
Keyword difficulty
Conclusion
• On Google Play, SEO has dominant part. Use targeted keyword as much as you can.
• On App Store, put your attention to keyword tag, do more research focus on it.