app store by dave
TRANSCRIPT
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App Store
Dave
Publishing
Agate Studio
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Data Research:
Publishing Game In App Store
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2013 MARKET OVERVIEW
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Market Share:Based on The Business Model
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Comparison between APRD:avg CPI
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Top Country
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By Download By Revenue
Top Game & Publisher
Game Publisher Game Publisher
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Top Genre
By Download:
1. Action
2. Arcade
3. Puzzle
4. Adventure
5. Simulation
By Revenue:
1. RPG
2. Simulation
3. Action
4. Strategy
5. Puzzle
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TOP CHARTS&
FEATURED IN APP STORE
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TOP CHARTS
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TOP 10 RANK: INSTALLS NEEDED
Benefits:
• Boost Organic
Download(means lower eCPI)
• Boost Revenue
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WARNING!• Note that your game‘s appeal needs to be broad enough to benefit from
such exposure, as a top chart position does not offer any targeting
• Do not stop ads after reach top chart
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FEATURED APPS
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COMMON TIPS TO…
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DISCOVERABILITY & TRAFFICS
• 63% of people use search function to discover new apps.
• Keywords used in the title score highest.
• Paid Marketing– Traffic suppliers: Ad networks, Mobile agencies, Big App Publishers
• Free Marketing – Press release
– Game review
– Cross promotion (either 3rd party or your other games)
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DOWNLOAD CONVERSION• Reviews drive attention
• Optimize: icon, first screen shot, game rating, description.
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LOCALIZE
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Reduce Risks
• Use Test Market
• Paid download: use CPI basis to minimize risk
• Publisher partnership
• Aim for quality not quantity
• Focus and prioritize (esp when ur budget is limited)
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THANK YOUData Sources :
App Annie, Sensor Tower, Distimo, TradeMOB, App Lift, some game articles and some blogs.