app promotion summit: leverage reviews for aso
TRANSCRIPT
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Leverage reviews for ASO
@Thomasbcn
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@Thomasbcn
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http://blog.appbot.co/app-marketing-review-secret-sauce/
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Why
How
“The secret is in the stars”
Pix © Apptentivehttp://www.slideshare.net/ThomasBCN/asobarcamp-2-ratings-and-reviews-aso-impact-and-leverage
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ASO Reviews impact
Ranking algorithm (SEO)
User perception (CRO)
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Users are radical…
52% post only positive5% post only negative
http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/
Problems with App Store reviews
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… and irrational
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4,5 average = 7 ***** for each 1 *
Goal #1: avoid 1 star reviews
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https://dancounsell.com/articles/the-problem-with-app-store-reviewshttp://thenextweb.com/apple/2012/06/22/its-time-for-apple-to-allow-developers-to-respond-to-app-store-reviews/
One way communication (iOS)
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http://info.apptentive.com/app-store-ratings-and-reviewshttp://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ /
Review process is painful
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How?
“The secret is in the stars”
Pix © Apptentive
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1. Beg?
http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/
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2. Don’t intrude
http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews
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3. Timing
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3. Timing
No sex on first date
Wait for a “aha moment”
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4. Integrate to limit intrusion
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5. Filter - basic
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5. Filter - advanced
https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca
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6. Answer / contact
https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b
Google Play answers
iOS: Convert negative reviews to positive
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7. Follow latest changes
http://www.androidpolice.com/2015/11/19/google-experiments-with-review-highlights-in-the-play-store/http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/
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Black hat ASO?
https://www.simform.com/blog/top-ways-to-request-app-rating-and-review
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“Hard-working App Store ranking manipulation employee.” http://weibo.com/1652811601/C2Ac4hGw4?type=comment
Black hat ASO?
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http://zachwill.com/flappy-bird/https://twitter.com/Thomasbcn/status/430336588426772480http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store
Black hat ASO?
Flappy bird: 700k US reviews in 30 daysCandy Crush: 400k US reviews in 18 months45k CA reviews, top Apps with 5K
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… Neglect
… Interrupt
… Ask on first launch
… Ask for 5 stars
… Incentivize
… Buy/fake
@thomasbcn
… Ask
… At the right time, to the right users
… Monitor/listen
… Filter
… Answer
… Mine
… Update yourself
Cheatsheet: Reviews for ASO
Want more?Even more?
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https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink
Reviewers Lookalikes
Reviews hack-quisition…
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http://appbot.cohttps://launchkit.io/reviews/
https://tapstream.com/review-bar/http://www.apptamin.com/blog/review-mining/
https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining
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Pix © Appbot
@thomasbcn