app monetization
TRANSCRIPT
App Monetization
Surhid AmatyaMobile Application Developer
Monetize?
Ways to monetize the app
1.Advertising
2.Partnership
3.Sponsorship
4.In-app Purchases
5.Level of App
6.Notification
Way to Monetize
Advertising→ Advertising your app through other app→ Easy to get more user→ Obviously more users means more money
Way to Monetize
Partnership→ Teaming up with app having similar customer base→ Integrate their offer in your app and vice-versa→Create an integrated experience
Way to Monetize
Sponsorship→ Sponsor banners somewhere in the app→ Good way to drive in some revenue→ Eg: some apps with tags Sponsored by ABC
Way to Monetize
In-app Purchases→ Make user to buy something within from your app→ Eg: Game where you can pay money to skip a level
Clash of clans where you can buy gems to finish your task and jobs
Way to Monetize
Level of App→Define level of an too for the usages→ Sense what an app can do with different level
→ Eg: Google play music
Way to Monetize
Notification→ No, don’t push Ads → use notification to get back your user to app→ Getting back user means more user engagement→ more user engagement means more use of app, more use means more revenue