Who is David Iwanow?What I’ve been doing for last 3 years

SEO Product Manager for eCG

What brands I worked with

App-IndexingSome insight on how it looks and why you might like it

Google is working on improved App discovery

Google is working on improved App discovery

Google App-Indexing will continue to expand

App-Indexing via API has some benefits

Remind users they have your app installed

App-Indexing helps with branding a bit

Trouble ranking for head terms or locations?

Prompt users to open your app to answer their query

Trouble ranking for head terms?

App Only SERPs are coming!

Google offering app installs within browser

Source: https://plus.google.com/u/0/+ArtemRussakovskii/posts/dmdE7dzCw3J

Streaming of apps, no download needed

People are encourage to uninstall your apps

Bing also supports App Linking from SERPs

Now you have 4 Pillars of SEO

TECH

NICA

L

CONT

ENT

OFFS

ITE

APPS