app engagement - todi appy days 2015
TRANSCRIPT
![Page 1: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/1.jpg)
App EngagementPromoting Usage of Your App
Photo: “True Colors” by Xava Du
24.09.15, TODI
DANIELE BIOLATTI
@biolatti
![Page 2: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/2.jpg)
AGENDA
• Mobile in Italy
• Download
• Abandoned Users
• App Engagement
• Needs
• Organic
• Paid
• …Tomorrow?
• Q&A
Photo: “Perdiendo Color” by Xava Du
![Page 3: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/3.jpg)
DOWNLOAD
DAU, WAU, MAU
APP
…OTHERS METRICS?
Photo: ”C3-PO vs DATA“ by JD Hancock
![Page 4: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/4.jpg)
Italy: 17 M mobile daily users
Source: Audiweb, Jul 2015Photo: “Class of 2012”by Dave Lawler
1’39’’ average time
![Page 5: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/5.jpg)
63% Connected Apps
20% offline Apps
17% Voice & Messaging
Source: Nielsen, Sep 2014Photo: “Time is Relevant” by Leland Francisco
![Page 6: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/6.jpg)
Average: 36 Installed Apps
Source: Google/Ipsos, May 2015
1 / 4 used daily
Photo: “Close up person using smartphone” by Japanexperterna.se
![Page 7: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/7.jpg)
Mar 2014 Sep 20140,7 M 1,3 M
Unique Users Car Sharing / Car Pooling
Source: Nielsen, Sep 2014Photo: “Vintage Car“ by kayugee
![Page 8: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/8.jpg)
2012
2014
89M
302M
Mobile Advertising Italy
Source: Osservatori PoliMi, gen 2015
2013204M
Photo: “Big Wave Surfing in Tahiti at Teahupoo” by Duncan Rawlinson - @thelastminute
![Page 9: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/9.jpg)
So, we create an APP !
Photo: “Huawei P8 smartphone” by Maurizio Pesce
![Page 10: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/10.jpg)
Parco Giochi Detector
Photo: “TomTom” by Rossella
![Page 11: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/11.jpg)
ASO
WoM
Owned Media
Earned Media
Photo: “Giochi” by Banaiità
Facebook, Google, Twitter
Banner mobile
Burst Campaigns
![Page 12: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/12.jpg)
DownloadUsage
Happyness
Monetization
![Page 13: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/13.jpg)
< MAU
Photo: “sweet memories” by Emanuele
![Page 14: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/14.jpg)
1 / 4Installed app
nevere used !Source: Google/Ipsos, May 2015
Photo: “sweet memories” by Emanuele
![Page 15: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/15.jpg)
20% used once !Source: Localytics, Jun 2014Photo: “remember when you were young“ by Chiara Vitellozzi Fotografie
![Page 16: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/16.jpg)
60%chance users who don’t come
back after 7 days never return.
Source: Fiksu, Localytics
Photo: “Non è tempo di giochi” by Maritè Toledo
![Page 17: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/17.jpg)
L’APP
ENGAGEMENT
![Page 18: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/18.jpg)
Needs for App Engagement:
- Deep linking
- SDK
- …IDEAS!
…and don’t forget
A/B TEST!
![Page 19: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/19.jpg)
ORGANICPUSH & LOCAL NOTIFICATIONGEOFENCING, IBEACON, SOCIAL, …
![Page 20: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/20.jpg)
PUSH NOTIFICATION :«Domani è Festa…che ne dici di un bel pic nic?»
Photo: “Picnic en el parque” by Jorge Gobbi
![Page 21: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/21.jpg)
SEGMENTED AUDIENCE !
Photo: “lightining storm - tempesta_di_fulmini” by Mario Jr Nicorelli
![Page 22: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/22.jpg)
Engage,
Don’t Spam !Photo: “swinging chickens” by Giulia Van Pelt
![Page 23: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/23.jpg)
App Indexing
Photo: “Index” by GotCredit
![Page 24: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/24.jpg)
PAID ENGAGEMENT
Photo: “Alassio Parco Giochi” by Marco Trovò
![Page 25: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/25.jpg)
Photo: Google Doodle: https://www.google.com/doodles/childrens-day-2015-costa-rica BBQ TIPS: https://support.google.com/adwords/answer/6046233?hl=en
SDK
![Page 26: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/26.jpg)
SEARCHKeyword
AwarnessPhoto: “Search!” by Jeffrey Beall
![Page 27: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/27.jpg)
DISPLAYRemarketing
Interaction
![Page 28: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/28.jpg)
Photo: “Facebook Flower” by mkhmarketing
SDK
![Page 29: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/29.jpg)
Parco Giochi
Photo: “Facebook Beachfront” by mkhmarketing
![Page 30: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/30.jpg)
…TOMORROW?
Mobile Marketing Automation
Organic and PaidCross Media
…OR TODAY?
![Page 31: App Engagement - Todi Appy Days 2015](https://reader033.vdocuments.mx/reader033/viewer/2022052705/5879f8001a28ab70298b606b/html5/thumbnails/31.jpg)
Grazie.
photos available on Flickr, under a Creative Commons License. Thanks to all photographers
APP ENGAGEMENT
@biolatti http://daniele.biolatti.