app economy e l’evoluzione di internet - marco pezzano
DESCRIPTION
YDL - Corso in Digital Strategy e Social Media Mix - Novembre 2011, MilanoTRANSCRIPT
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App Economye l’evoluzione di Internet
Marco Pezzano
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Fruizione interstiziale
Multitasking
Personalizzazione
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The app economy model
Licensor
User
reven
ue sh
aring
(micro) transaction
support/feedbackDeveloper
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-28%prezzo medio di venditaapp categoria giochi (top 300)
+79%aumento revenueapp categoria giochi (top 200)
giugno 2010 - giugno 2011Apple App Store for iPhone (US)
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Acquisti in-app: virtual goods, real money
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68%Applicazioni gratuite
2011 Ranking of the Top 100 Brands - Interbrand.com
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App come brand utility
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E la serendipity?
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Software
Hardware
Software Platform
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Social apps
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Single Sign On e persistenza1
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Condivisione e viralità2
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Analytics e profilazione3
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Flash is dead. Long live HTML5.
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Personalizzazione Monetizzazione Accesso alleinformazioni}
Il paradigma dell’app economy
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Grazie