app and mobile insights q2 of 2015
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App and Mobile Insights & Stats Q2 of 2015
Today we’ve scoured the major online research centers and news sources for 2015’s Q2 industry statistics and updates for Mobile and App Marketing.
What’s in it for Publishers?
This information can help mobile and app publishers in developing their marketing strategy, as well as
their monetization options to maintain long-term mobile app revenue. Check out what works and what
doesn’t? What makes an app click? Which marketing channels to tap? What monetization platforms to
use? All these and more in our Mobile Roundup Q2 of 2015:
67% of Consumers won’t pay to block ads, at any cost!
eMarketer estimates that by 2016, 50% of all UK ad spend will fall for mobile
22% of all email-driven revenue are attributed to mobile
50% of app downloads are driven by search ads
77% of top Google search results on mobile are now “mobile-friendly.”
3 in 4 people expect apps to be free; while willingness to pay varies per vertical
Google Play leads iOS in downloads by 85%, but iOS apps is still ahead of revenue levels
Video-streaming apps lead the revenue game in Q2 of 2015
6 out of 10 top apps used worldwide are message apps
Chromecast delivers higher visits, engagement, and monetization for apps
Almost 90% of users discard an app if it failed to engage them.
Related Read: App Monetization: First 30 Days Crucial for User Engagement
App usage and revenue peak on Sundays
MonetizeMore has been invited to in the exclusive In-App Beta Program of Google. If you want to find ways to monetize your app better, contact us today. You can also sign-up for FREE to Ad Exchange or become a Premium Publisher.
Related Reads:
[INFOGRAPHIC]: 4 Factors to Determine Value of your Ad Inventory
#AdsenseWednesdays: How to Create the Best Experience for your User’s Situation
App Monetization: First 30 Days Crucial for User Engagement
5 Tips for More Viewable Video Ads
Google Policy Compliance for Mobile Sites
Sources: AppLovin Research Mobile Advertising Watch App Annie Index Think with Google Google Developers Blog Moovweb