APOLLO HOSPITALS

TOWARDS TOUCHING……A ……..BILLION LIVES

HEALTH CARE INDUSTRY

• Modern health care industry depends on an expanding group of trained professionals coming together as an inter-disciplinary team.

• The industry incorporates several sectors that are dedicated to providing health care services and products.

• According to government industry classifications this industry generally consists of hospital activities, medical and dental practice activities and other human health activities.

HEALTH CARE SERVICES IN INDIA• Hospitals

• Pathology clinics

• Blood banks

• Meditation centres

• Emergency services

• Online medical services

• Telemedicine

• Naturopathy

• Yoga centres

• Fitness centres

• Laughter clubs

• Health spa’s

TOP THREE HEALTH CARE COMPANIES IN INDIA

• All India Institute of Medical Sciences (AIIMS)

• Apollo Hospitals

• Fortis Hospitals

APOLLO HOSPITALS

OVERVIEW • Founder chairman – Dr.Pratap C Reddy.

• Apollo Hospitals started as a 150 bed hospital in Chennai in 1983.

• The Apollo Hospitals group today includes over 8500 beds across 50 hospitals in India and overseas, neighbourhood diagnostic clinics, an extensive chain of Apollo Pharmacies, medical BPO and health insurance services and clinical research divisions that are working on the cutting edge of medical science.

HOSPITALS LOCATIONS• Chennai

• Ahmedabad

• Bangalore

• Bhubaneswar

• Bilaspur

• Delhi

• Hyderabad

• Kakinada

• Kolkata

• Madurai

• Vishakhapatnam

• Republic of Mauritius

• Dhaka

• Ludhiana

• Indore

• Ranchi

• Pune

• Raichur

• Mysore

• Ranipet

EXECUTIVE LEADERSHIPExecutive Directors

• Dr.Pratap C Reddy – Executive Chairman

• Dr.Preetha Reddy – Managing Director

• Ms.Suneetha Reddy – Executive Director, Finance

• Ms.Sangita Redddy – Executive Director, Operations

• Ms.Shobana Kameneni – Executive Director, Special initiatives

Non Executive Directors

• Mr. N Vaghul

• Mr. Habibullah Badsha

• Mr. Deepak Vaidya

• Mr. Rajkumar Menon

• Mr. Rafeeque Ahamed

• Mr. T.K. Balaji

• Mr. Steven J Thompson

• Mr. Khairil Anuar Abdullah

• Mr. G Venkatraman

• Mr. Sandeep Naik

• Mr. Michael Fernandes, Alternate Director to Mr. Khairil Anuar Abdullah

DIFFERENT UNITS

• Apollo Hospitals

• Apollo Global Projects Consultancy

• Apollo Health and Lifestyle Limited

• Apollo Pharmacy

• Apollo Hospitals education and Research Foundation

• Apollo Telemedicine Networking Foundation

• Apollo Insurance Company Limited

• Apollo Wellness Plus

• Apollo Reach Hospitals

MILESTONES

Awards and Accolades

• Apollo Hospitals, Chennai was rated 'Best Private Sector Hospital' in India by The Week magazine for 2003, 2004, 2007 and 2008.

• Apollo Hospitals was recognized as a 'Superbrand of India' in the healthcare sector for 2003 and 2004.

• The story of Apollo Hospitals became a case study at the prestigious Harvard University.

• Apollo Hospitals, Chennai & Hyderabad won the healthcare awards 2008, instituted by the Express Healthcare Publications (The Indian Express Group). The awards received include:• Apollo Hospitals Chennai - Overall Best Hospital of the year• Apollo Hospital Chennai - Operational Excellence• Apollo Speciality Hospital, Chennai - Leveraging Global Opportunity• Apollo Health City Hyderabad - Sustained Growth• Apollo Health City Hyderabad - Patient Care

• Save a Child's Heart (SACH) - was a runner-up in the 'Corporate Governance' category at Hospital Management Asia 2004, a major hospital expo in Bangkok, Thailand.

• Avaya Global Connect award went for the second successive year, in 2006, to Apollo Hospitals, Hyderabad for customer responsiveness in the healthcare sector based on a nationwide polling exercise.

• Apollo Clinics were awarded Franchisor of the Year for 2003 and 2004.

• In 2006, Apollo Hospitals was nominated as the ‘Consumer Healthcare Super Brand in an independent survey conducted by the Super Brand Council, in association with AC-Nielson.

• In 2008, Apollo Hospitals featured in the world’s top 50 local dynamos list, according to a study by Boston Consulting Group.

• In June 2009, Apollo Hospitals Group featured among the top 5 in the India’s most caring hospitals survey done by India Today.

• Apollo Hospitals India has won the Web Marketing Association - USA’s Standard of Excellence WEBAWARD 2009 in 3 categories - Medical, Healthcare and Healthcare Provider, for its website www.apollohospitals.com.

• Apollo Hospitals Hyderabad and Indraprastha Apollo Hospitals Delhi won the FICCI Healthcare awards for Excellence in Patient Care and Excellence in Healthcare Delivery. Apollo Hospitals Hyderabad also bagged the FICCI Healthcare award for Excellence in HR Practices. The FICCI Healthcare Excellence Awards, were the first of its kind to recognize and honor the good and proactive work carried out by the healthcare providers and State Governments and to improve healthcare services for masses by overcoming the numerous challenges faced by the Indian healthcare industry.

• In 2009, The Government of India honored Apollo Hospitals with the Apollo Commemorative Stamp felicitating the group's pioneering spirit, commitment to healthcare and service to the nation.

ACCREDITATIONS

• JCI (Joint Commission International ) Accreditations

• NABH (National Accreditation Board for Hospitals & Healthcare Providers) Accreditations

• NABL Accreditations

• ISO 9002

• SUPERBRAND

MEDICAL MILESTONES

The 1980’s

• Right from the beginning, Apollo’s tryst with quality cardiac care was established. By 1985, the Cardiac Surgery Programme completed 100 surgeries, with a success rate of 98%. In a couple of years, over 700 Open Heart Surgeries were completed at Apollo.

• Birth of a baby by the ‘GIFT’ procedure, by the IVF unit in 1989.

The 1990’s

• In 1990, the surgeons at Apollo performed an unprecedented revolution in orthopaedics by equalizing limbs, and deformity correction by the llizarov procedure.

• The Apollo Institute of Neuro Sciences made a name for itself by excelling in neuro critical care, and the handling of neurological problems.

• By 1992, Apollo Hospitals introduced Artery Stenting for the first time in India.

• In 1995, Apollo Hospitals performed its first Bone Marrow Transplantation, as well as the first multi organ transplant in the country.

• The same year, three year old Aftab was the 10,000th patient to undergo Open Heart Surgery at Apollo Hospitals, Chennai.

• Apollo Hospitals pioneered many orthopaedic procedures like Hip and Knee Replacements, Birmingham Hip Resurfacing and Disc Replacements.

EDUCATION AND RESEARCH

Apollo provides certain courses like:

• Medical courses

• Nursing education

• Paramedical courses

• Management courses

CORPORATE SOCIAL RESPONSIBLITY

SACH - Save a Child's Heart

SACH [Save a Child’s Heart] is a community service initiative from the Apollo Hospitals with the aim of providing quality pediatric cardiac care and financial support to children from underprivileged sections of society suffering from heart diseases.

This is a need-based initiative, which covers all aspects of congenital heart disease, a major socio-economic problem in India

ORGANIZATIONAL STRUCTURE

ADMINISTRATOR

ACCOUNTS

CORPORATE RELATIONS

OPERATIONS

HUMAN RESOURCES

ANALYSIS USING 7P’SThe service marketing mix comporises of 7p’s .These include :

• Product

• Price

• Place

• Promotion

• People

• Process

• Physical evidence

CONTRIBUTION TO INDIAN ECONOMY

• India’s healthcare industry is currently worth Rs 73,000 crore which is roughly 4 percent of the GDP.

• Private insurance is presently driving the healthcare revenues.

• Over the last five years, there has been an attitudinal change amongst a section of Indians who are spending more on healthcare.

FUTURE SCOPE• EXIM Policy as designed by govt. is to increase the export of the

country and this will help in increase in export of drugs n services related to the healthcare industry.

• Also, Indian health insurance market is a lucrative growth avenue for the corporate to invest in the near future.

• As, people are being more aware and exposed about the health related issues , there is a scope for the organization to put its more branches across in the rural region also and introduce more services as witnessing the change in mindset of people.

• Hence , with this there is a conclusion that the organization has a beneficial future.

Submitted to :

Prof. Arunabhas Bose

Submitted by :

Atyukti Pachauri

Akshaya

Jeffin Thomas

Kripakar

Syed Safey

Shashank Kothari