apollo fakti janvaris_2014
TRANSCRIPT
Facts 2014 January
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Latvia Top 10
763 309 732 373
632 173
582 022 570 765
373 686 333 716
285 541
242 683 238 461
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000
Inbox.lv Delfi.lv Draugiem.lv Tvnet.lv Apollo.lv Mail.ru Kasjauns.lv 1188.lv Zl.lv Diena
Unique visitors per month
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
The biggest news websites in Latvia
151 282
130 520
144 446
Unique visitors
Daily
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
But who is greater?
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
News are the main priority
465 186
477 788
50 826 630
66 334 965
45 000 000
50 000 000
55 000 000
60 000 000
65 000 000
70 000 000
455 000
460 000
465 000
470 000
475 000
480 000
Unique per month Pageviews per month
Without Financenet.lv and
Spoki.lv
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Apollo and Tvnet Pageviews monthly distribution by regions
20 415 107
19 248 539
6 486 588
2 237 321
1 542 916
580 508
765 549
20 476 275
12 449 666
6 194 318
1 339 352
666 367
386 139
327 897
0 5 000 000 10 000 000 15 000 000 20 000 000 25 000 000
Rīga
Other
Rīga region
Liepāja
Ventspils
Daugavpils
Rēzekne
LAT Tvnet
LAT Apollo
The news are important not only for Riga but also for
other Latvian regions By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Women category
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
Pageviews per month
2%
98%
From total
Pageviews
By GemiusAudience 01.2014 data
11%
89%
From total
Pageviews
5%
95%
From total
Pageviews
18 847
29 472 26 856
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
LAT Delfi LAT Apollo LAT Tvnet
Average daily unique
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Sports category
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
Pageviews per month
4%
96%
From total
Pageviews
By GemiusAudience 01.2014 data
6%
94%
From total
Pageviews
5%
95%
From total
Pageviews
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
LAT Delfi LAT Apollo LAT Tvnet
Average daily unique
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Auto category
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
Pageviews per month
3%
97%
From total
Pageviews
By GemiusAudience 01.2014 data
3%
97%
From total
Pageviews
2%
98%
From total
Pageviews
14 000
15 000
16 000
17 000
18 000
19 000
LAT Delfi LAT Apollo LAT Tvnet
Average daily unique
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Entertainment category
41%
69%
15%
83%
4%
96%
:-D :-) :-|
Category monthly pageviews relative to the total website pageviews
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
What does it mean?
Great opportunities for channel branding
Ability to separate target audience
Apollo has a multilateral audience that comes not
only to entertain, but also to obtain an important
information
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Rus-version visitor monthly distribution
RUS Tvnet read more Latvians than Russians That means that 69% of RUS Tvnet visitors is not your target audience
34%
69% 70%
30%
72%
28%
Russians Latvians
RUS
Delfi
RUS
Apollo
RUS
Tvnet
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
52%
48%
64%
36%
The more, the better!
Placing an ad on Apollo will be seen by crossportal audience:
By GemiusAudience 01.2014 data
Apollo
and Delfi
audience
Apollo
and Tvnet
audience
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
What’s Apollo?
10%
33%
Latvian resident
Daily Apollo reader
Monthly Apollo reader
Up to 10%, or every
tenth Latvian resident
visits Apollo portal a day
Monthly, every third
Latvian resident visits
Apollo
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
What’s Apollo?
14%
45%
Internet users
Daily Apollo readers
Monthly Apollo readers
Up to 14% of the
Internet users visits
Apollo portal a day
Monthly, 45% of the
Internet users visits
Apollo
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
155 734
Apollo Latvia Internet population
What’s Apollo? Unique visitors
477 788
14% 36%
Daily Monthly
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
What’s Apollo?
66 334 965 Pageviews per month
2 139 796 Pageviews per day
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
360 000
383 000
406 000
429 000
452 000
475 000
498 000
40 000 000
50 000 000
60 000 000
70 000 000
80 000 000
90 000 000
100 000 000
01.2013 02.2013 03.2013 04.2013 05.2013 06.2013 07.2013 08.2013 09.2013 10.2013 11.2013 12.2013 01.2014
Apollo.lv monthly statistics
Pageviews Unique
By GemiusAudience 01.2014 data
What’s Apollo?
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
What’s Apollo?
Apollo audience is loyal
39 259
New users Returned users
Daily
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
12minutes a day on average, users spend
on Apollo
By GemiusAudience 01.2014 data
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
s
0
45 000
90 000
135 000
180 000
225 000
270 000
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
01.2013 02.2013 03.2013 04.2013 05.2013 06.2013 07.2013 08.2013 09.2013 10.2013 11.2013 12.2013 01.2014
m.apollo.lv monthly statistics
Pageviews UniqueBy GemiusTraffic 01.2014
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
s 2%
21%
77%
Desktops
Tablets
Mobile
m.apollo.lv platform distribution
By GoogleAnalytics Jan
Monthly
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
1 174 062 Pageviews from iPhone per month
687 291 Pageviews from iPad per month
By GemiusTraffic 01.2014
m.apollo.lv platform distribution
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Social Media top 10
By ietekmigakais.zimolutops.lv Janvāris
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
202 150 iPad lietotāju mēnesī
17 944 iPhone lietotāju mēnesī
This is how iPad and iPhone
users see the flash ads
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Apollo supports HTML5 banner deployment to be shown also to
iPhone and iPad users
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
Advertising examples We have our ads example page http://apollo.lv/reklama/demo
Apollo, Duntes iela 6, 503 kab., Rīga, Latvija, LV-1013, Tel. 67897631
We offer
More flexible, fresher and bolder solutions
Company branding and recognition increase
opportunities
A wide range of non-standard solutions, the ability to
adapt to customer requirements and expectations
Let’s cooperate! We have something to offer you