apl handbook 2016
TRANSCRIPT
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THE AMERICAN PREMIER LEAGUE "A players" for experience professional a teams, for model sustainable
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THE AMERICAN REMIERP LEAGUE
The American remierP League P(A L) is a devel ingop league that eekss to provide professional American to opportunities soccer soccer players
as
well as a efinedd atewayg into the major leagues. "We want to embrace the spirit of the world's
stay toteams enables that model league a providing by game
."rofessionallyp reatingC opportunities for American players, the APL develops talent and feeds
into the domestic and international professional soccer markets. It is a USASA-sanctioned league.
" "
in business and players to compete
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Even
today. active remain 57 only teams, newly-created these Of Canada. & States United the in formed been have teams professional
160 nearly 1996, Since concern. for basis a remains sustainability “minor-league” Soccer, League Major of accomplishment the with
The
soccer. American build to conduit talent the become and market the in slot unfilled the enter to APL for opportunity an creates strength of lack a by caused disintegration
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Major & Minor League SoccerAmerican Premier League
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Major League Soccer North American Soccer League United Soccer League Pro $100 MM Ownership Fee $3 MM Ownership Fee $1 MM Estimated Ownership Fee
Established"in"2011,"the"USL"Pro"division"has"19"teams,"with"an"average"game"aIendance"of"2,686"people."The"teams"are"owned"by"United"Soccer"Leagues,"and"have"an"operaNng"budget"of"$2MM"per"team."Also"requires"a"$10"million"owner"net"worth."
Established"in"2011,"the"NASL"is"composed"of"13"teams."The"average"aIendance"is"3,835"people"per"game."To"own"a"team"in"this"league,"the"owner"must"have"a"$20MM"net"worth,"an"operaNng"budget"of"$3"MM,"and"pay"a"$1MM"bond"to"US"Soccer.""
The"MLS as"w "composed"of"19"teams"as"of"2014."During"that"Nme"the"average"aIendance"was"18,733"people"per"game."It"has"the"highest"percentage"of"fans"in"the"18"year"old"to"34"demographic—more"than"any"other"American"sport."60%"of"the"players"were"born"in"the"US"or"in"Canada."NYFC"and"Orlando"be ac me"20th"&"21st "franchises"in"2015"
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US SOCCER LANDSCAPE
MLS NASL USLPRO
1 2 3
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• 4 Inaugural Teams For 2015 Season• 10 to 12 Projected Teams For 2016 Season• Summer Season – May to August
• Cost-Effective Business Model – Break Even Possible in First Year
• Brand Development & Front Office Training• Player Transfer Assistance • Players Get Secondary Insurance Through USASA• No Roster Restrictions and Teams Play
Within State to Keep Transport
Expenses to the Minimum
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REGISTERATION & OPERATIONS
LEAGUE DETAILS
$300 - Team Registration Fee $30 per player - USASA and Player Registeration Fee
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Develop Transfer
High School, College, or
current major league players
New Major League Career Opportunities
AMERICAN PREMIER LEAGUE
The America Premier League seeks to take undiscovered, or under utilized talent, develop it, and offer a professional platform to launch players into new major league soccer opportunities worldwide.
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American Youth Programs
Inspiration for youth programs
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GOAL
To help new graduates and others break into the sports management industry by :
• offering instruction on skills not taught by even the most
prestigious colleges, • Providing real world experience needed to become a competitive
candidate in the job market, • Offering Networking opportunities with leaders and athletes
in the industry,
• Instilling confidence in the members of the Costelloship™
11"
"
The APL upholds a financially-workable, cost effective minor soccer league with
professional organization and structure. As such, the APL avoids the business
model issues that have stalled pro leagues in the past – huge transport costs, disorganized league structure, inflated player salaries, and high entry fees.
Our target is to develop the league brand on a State level before taking the appropriate steps to expand the league nationally. We plan on expanding to neighboring states
by 2017 season.
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FINANCES
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TEAM FRONT OFFICE TRAINING
• Brand Development • Business & Budget Planning • Marketing • Sponsorship • Ticket Sales • Merchandising • Concessions • Player Transfers • Soccer Camps and Youth Training Programs • Game Day Operations Training
The APL provides scheduled quality control support to member clubs each season in order to maxmize success rates.
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TEAMOWNERSHIP
TEAM OWNERSHIP
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Sponsorship Both small and large companies have been excited about the opportunity to sponsor their local team
Merchandising At games and online. APL Shop covers production and distribution with split revenue.
Training Services & Camps Offer youth camps, professional
training services, and tutoring.
Ticket Sales Individual sales, group sales, season
tickets, and more. Each team can design their own packages.
Player Transfers Key revenue stream by “selling”
star players to MLS, NASL, or abroad.
Concessions Sell food and beverages at home games to boost team revenue. Also a chance to feature local vendors.
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INCOME OPPORTUNITIES
!
Team Ownership
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Worldwide Nationwide Local Opportunities
IT'S OUR GOAL TO PROVIDE A SUSTAINABLE MODEL FOR TEAMS & A PROFESSIONAL EXPERIENCE FOR PLAYERS %
Soccer is the world’s leading sport. More people watch it than NFL, NBA, and MLB combined. This means millions of people with different languages and cultures can all be reached through the beautiful game.
After the 2014 World Cup, soccer was propelled into the top interests of Americans. Yet our youth had already maintained a steady interest for decades. Soccer is the leading sport among US youth today.
The Twincities area is filled with soccer fans. Minneapolis, MN, home to FC Minneapolis, hosts
a large Somalian and latino
community who are passionate about soccer.
Investing in the APL presents a rare opportunity to reach a wide demographic of individuals. Our placement, timing, and branding represents a unique marketing opportunity for both small and large businesses.
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THE SOCCER MARKET
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52%"
60%"
56%"59%"
78%"
49%"
52%"
65%"
63%"
69%"
59%"
67%"
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Google Heat Map, 2014
Prior to 2015 World Cup, Google reported that the number of World Cup searches was larger than the number of searches during Tour de France, Super Bowl
and 2012 Olympics, Combined.
WORLDWIDE
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NATIONWIDE
Soccer is one of the most played sports by children in the United States. In 2012, soccer was the #4 most played team sport by high school boys, and soccer overtook softball to become the #3 most
played team sport by high school girls.
As of 2006, the U.S. was the #1 country in the world for participation in youth soccer.
The number of high school soccer players doubled from 1990 to
2010, giving soccer the fastest growth rate among all major U.S. sports.
Americans between the ages of 12 and 24 rank
professional soccer as their second favorite sport behind only American football.
The American Premier League2016 Season Awaits
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Corporate"America"has"idenNfied"US"Soccer’s"demographics"as"the"perfect"match"for"branding"partners."Several"MLS"Clubs"are"inking"longiterm"mulNmillion"dollar"
sponsorship"deals"with"some"of"the"world’s"largest"brands.""
APL"is"uniquely"positioned"to"offer"synergisNc"grassroots"markeNng"and"acNvaNon"opportuniNes""
NATIONWIDE
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Currently, the APL is negotiating a TV deal with a network to coverproduction of all leagues games with a 50/50 split of advertising revenue.
Indeed, this makes sense: the entire league is an attractive sports programming acquisition, as it would deliver exciting homegrown American stars in a sport that has increasing TV rights fees. MLS' TV rights deals just tripled in value this year to $70MM. NBC Premiership games have been getting phenomenal ratings—their own deal worth around $80MM/yr.
Coupled with the success of the World Cup, soccer is going to continue to grow in the U.S. Especially since latinos make up 33% of US soccer fans, and will soon become the main minority. "
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AMERICAN PREMIER LEAGUE TELEVISION
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www.aslsoccer.us""
www.aplsoccer org.
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