apis and the api-cation as business strategy

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The application programming interfaces (APIs) is more than IT subject, it goes beyond to all business aspect as a key strategy for achieving business agility in this digital area. This is a business approach in which value creation results from sharing, providing and leveraging access to enterprise resources through APIs. Why is the API-cation a competitive advantage? The API-cation should be seen as a competitive advantage in any kind of business because it has key implications for future competitive positioning-related digital transformation activities. This is a key contribution to streamlining tasks and processes across the entire business; focused on the integration of corporate digital assets and business services. APIs for businesses have key implications for the future competitive positioning-related digital transformation activities In this way data, processes and other business capabilities of companies are made available to an ecosystem of third parties (e.g. banking industry, ntechs, technology vendors, corporate customers). Then opening and connecting the business to suppliers, partners and clients, therefore, proving the business agility, i.e. responding quickly to market opportunities. Enterprise Architecture as a driving force of the API- cation The business services automation through APIs should be part of a business plan and having a strategy and execution roadmap aligned with enterprise digital strategy. In this way, the Enterprise Architecture is a catalyst of this change leading the API strategy i.e. design, engineering, reuse, patterns, and creating solutions that comprises the future business functionalities as part of API-cation. The API strategy needs be designed and committed with both IT and business stakeholders i.e. business owners, agile teams, solutions architects and product managers where all together share a unique technology vision. The API-cation journey Making reality the enterprise API-cation an organized journey is recommended and needed be followed and executed by companies; below you can see a proposed journey that includes the following steps Strategy activities such as analysis industry, development API strategy, API business value. INNOVATION 05/08/20 4 MIN. READ . APIs and the API-cation as Business Strategy (/en/home) (HTTPS://SANTANDERGLOBALTECH.COM/APIS- Y-API-FICACION-COMO-ESTRATEGIA-DE- NEGOCIO/) (https://www global- tech/) antanderglobaltech.com/en/about- Sustainability (https://santanderglobaltech.com/en/sustainability/) Join us (https://santanderglobaltech.com/en/be- tech-with-santander/)

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Page 1: APIs and the API-cation as Business Strategy

The application programming interfaces (APIs) is more than IT subject, it goes beyond to all

business aspect as a key strategy for achieving business agility in this digital area.

This is a business approach in which value creation results from sharing, providing and leveraging

access to enterprise resources through APIs.

Why is the API-�cation a competitive advantage? 🎯

The API-�cation should be seen as a competitive advantage in any kind of business because

it has key implications for future competitive positioning-related digital transformation

activities. This is a key contribution to streamlining tasks and processes across the entire

business; focused on the integration of corporate digital assets and business services.

APIs for businesses have key

implications for the future competitive

positioning-related digital

transformation activities

In this way data, processes and other business capabilities of companies are made available to an

ecosystem of third parties (e.g. banking industry, �ntechs, technology vendors, corporate

customers). Then opening and connecting the business to suppliers, partners and clients,

therefore, proving the business agility, i.e. responding quickly to market opportunities.

Enterprise Architecture as a driving force of the API-�cation �

The business services automation through APIs should be part of a business plan and having a

strategy and execution roadmap aligned with enterprise digital strategy.

In this way, the Enterprise Architecture is a catalyst of this change leading the API strategy i.e.

design, engineering, reuse, patterns, and creating solutions that comprises the future business

functionalities as part of API-�cation. The API strategy needs be designed and committed with both

IT and business stakeholders i.e. business owners, agile teams, solutions architects and product

managers where all together share a unique technology vision.

The API-�cation journey

Making reality the enterprise API-�cation an organized journey is recommended and

needed be followed and executed by companies; below you can see a proposed journey that

includes the following steps

Strategy activities such as analysis industry, development API strategy, API business value.

I N N O V A T I O N

05/08/20 4 MIN. READ

.

APIs and the API-�cation as Business Strategy

(/en/home)(HTTPS://SANTANDERGLOBALTECH.COM/APIS-

Y-API-FICACION-COMO-ESTRATEGIA-DE-

NEGOCIO/)

(https://www

global-

tech/)

antanderglobaltech.com/en/about-Sustainability

(https://santanderglobaltech.com/en/sustainability/)

Join us

(https://santanderglobaltech.com/en/be-

tech-with-santander/)

Page 2: APIs and the API-cation as Business Strategy

Execution activities such as API prioritise and catalogue, API reference architecture, usage

and adoption.

Cross activities such as change management, retrospective review and governance focused

on improvements such as reusability, performance, catalogue design and code reviews of

projects.

Strategy activities include such as

Analysis industry in this task should be looked at the APIs marketplace in order to reuse the

available services and enriching that marketplace proving additional APIs e.g. banking industryaccess to data and transactions regarding loans, payments, accounts, cards and businessaccounts by customers or partners.

Development API strategy focused on API strategy, reusability and proposing opportunities

for business growth with this change.

API business value focused on cost e�ciency opportunities based on API’s implementation.

Execution activities include such as

API prioritise & catalogue, focused on business products and services, functionalities & datathat are exposing through APIs, it includes API roadmap.

API reference architecture, containing the API Framework, API best practices & standards,

Centre for Enablement (C4E) or Competency Centre and technology architecture.

Usage and adoption, focused on API development strategy, industrialization (Factory Mode),

reusability, API as asset, development, runtime and consumption lifecycle.

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Page 3: APIs and the API-cation as Business Strategy

Take-aways ✍

The API-�cation must be part of the digital strategy and business plan of any company.

The APIs allow the streamlining tasks and processes across the entire business.

Enterprise Architecture is a catalyst for change, making possible the API strategy and itsexecution.

Going to the API-�cation, the companies need an organized journey that includes strategicand tactical activities (called execution activities too). The above pictures are showing a

proposed API-�cation journey.

References

https://api-university.com/blog/the-api-mandate/ (https://api-university.com/blog/the-api-mandate/), The Amazon API Mandate

© Scaled Agile, Inc. https://www.scaledagileframework.com/enterprise-architect/(https://www.scaledagileframework.com/enterprise-architect/)

https://blogs.mulesoft.com/dev/api-dev/what-is-api-led-connectivity/(https://blogs.mulesoft.com/dev/api-dev/what-is-api-led-connectivity/)

👉 Interested in APIs? Keep talking about how APIs are the XXI century prêt-à-porter? 👀

(https://santanderglobaltech.com/en/talking-about-apis-the-pret-a-porter-software/)

Danith Valles

Santander Technology & Operations

Danith is a Lead Enterprise Architect Team at Santander Group, working in global,

strategic and key initiatives as part of Banco Santander digital transformation and

innovation.

She has a long background in strategic and technological consulting, enterprise

innovation and business transformation. She has a degree in Computer and

System Engineering and holds a Master in Business Administration (MBA) from

Politécnica de Madrid University (UPM). She has an extensive experience as IT

professional, ranging of IT roles from senior consultant, manager, CTO and

architect in various industries such as Banking, Financial Services,

Telecommunications and Government. Previously she has worked in senior

positions as Technology Manager, Group Enterprise Architect at TIBCO Software

Inc., BBVA, Adidas and Intrum.

👉 My LinkedIn pro�le (https://www.linkedin.com/in/danith-valles-b41b6228/)

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Page 4: APIs and the API-cation as Business Strategy

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