apfw presentation final
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Grassroots Communications for REDD+ in NepalBarefoot Reporters and SMS Talk Shows
Asia-Pacific Forestry WeekNovember 7-11, 2011Beijing, China
By Prabha Chandran, ManagerStrategic Communications
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What is grassroots communications?
• People to people communications : ‘The Original Social Media in 3D’• Age of Participation – capturing the
eagerness to participate• A key strategy to link local communities
with policy makers on REDD+ under the Grassroots Programs in Indonesia, Lao PDR, Nepal and Vietnam
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Local communities
REDD+Partners
Policy makers
Street plays
Media training
Radio shows
Story telling
Group learning
Barefoot reporters
Favorable REDD+ policies for the communities, verified by
SMS polls
Feedback from communities shared with policy makers
Our Mission: Local People Manage Forests for Optimal Benefits
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From one to 100 barefoot reporters
• An influential media champion • Trained 16 journalists in 16 target
districts for a national dialogue• 5 one-day workshops for 100
community reporters
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Bottom up reporting and thought leadership for communities
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Community awareness raising
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Network of learning events
• 270 resource persons trained in REDD at the national and sub-national levels
• 320 story telling and group learning events
• Over 10,000 grassroots stakeholders reached
• Some communities begin adapting to decrease carbon impacts
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Radio and SMS talk shows
• 12 Episodes now airing on Climate Change, Forests and REDD+ include expert interviews, vox-pops, songs, reports, docu-dramas.
• SMS polls and chat shows. Mobile phone usage in Nepal doubled in 8 years. Powerful participation channel
• Polls show impact of REDD awareness raising
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Addressing communications challenges
• Explaining the REDD+ framework, concepts and terminology in local languages
• Contextualizing the global debate in local settings
• Leveling of expectations by communicating accurate and culturally sensitive information
• Combining communications streams for greater impact
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Thank You