apex final powerpoint
TRANSCRIPT
Ski Clothing Manufacturer
Courtney Dunn, Brittany Benditz, Alex Meinert, and Bennett Vann
Importance of Proper Ski Clothing
The Ski Apparel Industry
Large
•Over 10,000 competitors
•Top 50 receive less than 40% revenue
Driven
•Products designed for the Consumer
•Outsourcing
•Specialization
Demand
•Less bulk
•Comfort and warmth
•Rapid replacement
Market Description
Apex Apparel
Minneapolis
Target Markets
IDEAL RETAILER
HIGH END SPECIALTY STORE
IDEAL CUSTOMER
YOUNG, AVID SKIER
Mission
Work without compromise Moral and ethical business practices Provide reliable, well designed skiwear Become brand leader Customer loyalty 100% satisfaction
Capturing the Market
High End
Details and Added
Features
Technologically Advanced
Durable and Reliable
Effective use of the web
Competitive Edge
Differentiation from
competitors
Associate program with a ski
resort/hotel
Places To Ski
Links to fabric
suppliers and
wholesalers
How we will excel
Technology Conscious
Home scree
n
Accessibility
User friend
ly
Apex Apparel
Ski Clothing Manufacturer