apegroup marketing by the numbers - january 17
TRANSCRIPT
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Apegroup Marketing by the Numbers
JANUARY 17
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January was a better month than December,
that’s good. Tech is performing better overall.
Our design channels are all down. Podcast,
Instagram and Medium are all run mostly by
Linnéa, without her we would be f***ed. That
must change!
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Community
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TwitterJan 2017
Sep Oct Nov Dec Jan Next Month
Engagement
199+21%
Reach
9 760+58%
Followers
1 170-2
Engagement monthly goal:
600
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Twitter Top Content
1
2
3
12 1000
16 562
23 478
Insight: Twitter is going good when we post our work. We need to focus more on things we create. 5
Release
Our Work
From our Instagram
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LinkedInJan 2017
Aug Sep Oct Nov an Next Month
Engagement
250+300%
Reach
6 189+90%
Followers
1 137+17
Followers goal:
1300
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We need more posts on LinkedIn!
Linkedin Top Content
1
2
3
2075
7
1977
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We need more posts on LinkedIn!
Linkedin Top Content
1
2
3
2075
8
1977
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We are extending what we track on LinkedIn. We now also add our CEO Pulse posts.
Press Releases on LinkedIn
Posted by our CEO’s account on Pulse
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Press Releases
250
500
750
1000
November December January
Views Likes Comments
10
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InstagramJan 2017
Sep Oct Nov Dec Jan Next Month
Followers goal:
600
Profile Views
148Reach
1 580+38%
Followers
397+24
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This is the first time since we started Instagram that Our Work didn’t get the most likes.
Instagram Top Content
1 2 3
12
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Content
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Medium Podcast Behance YouTube CocoaPods GitHub
Views
Goal:
Listeners Views Views Downloads
Previous month:
Overview
Views
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Medium
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Medium Views
6000
12000
18000
24000
August September October November December Januari
Goal
16
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Insight: We didn't post this month 17
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Podcast
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Re:Design Listeners
675
950
1225
1500
August Sep Oct Nov Dec Jan
Goal
19
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Re:Design
20
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De:Code Listeners
100
200
300
400
500
Oct Nov Dec Jan
Goal
21
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De:Code
22
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Design
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Behance
Insight: no new Behance case this month 24
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Behance
300
600
900
1200
1500
Augusti Sept Oct Nov Dec Jan
Behance Goal
Behance
Insight: these channels are not performing as expected 25
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Open Source
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Insight: these channels are performing as expected. Good!
Cocoa Pods & Github
1000
2000
3000
4000
August Sept Oct Nov Dec Jan
Cocoa Pods Goal
GitHub Goal
CocoaPods Github
28
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Website
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Unique Website Visitors
425
850
1275
1700
July August September October November December Januari
30
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Medium
Behance
4
70
76
0
Github
Apegroup Website
7
1
28
31
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Ape Sales Funnel
1 086 543 4
Work Services Contact
32
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Thank You!
Josef Rhawi
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