ap prajakta
TRANSCRIPT
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ASIAN PAINTS
EVERY COLOR TELLS A STORY
ASIAN PAINTS
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THE PAINTERS
Sweta Singh (17)
Lloyd Dsouza (29)
Siddharth Trivedi (65)
Ramam Rathi (74)Jesmi Jacob (91)
Sonam Kesharwani(189)
Prajakta Sathe (191)
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INDUSTRY OVERVIEW
Indian paint Industry, estimated to be a Rs. 21000 Cr.
Growing at a rate of above 15%.
Organized players cater to 65%
Unorganized players account the rest 35%
Industry consist of two segments: Decorative and Industrial
segments
Listed Companies are Asian Paints, Jenson Nicholson and
Hardcastle, Nerolac, Berger, Akzo Nobel, Shalimar.
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KEY PLAYERS
46.90%
3.90%11.10%
17.30%
20.30%
Market Share
ASIAN PAINTS
SHALIMAR
ICI PAINTS
BERGER
NEROLAC
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INDUSTRY FINANCIALS
Source : www.stockshastra.moneyworks4me.com
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ASIAN PAINTS
Asian Paints ( AP) is the market leader in the Indian paint
Industry.
Founded in 1942, headquartered in Mumbai.
MD & CEO P M Murthy ISO 9001 & ISO 14001 certified
Turnover of $1.58 billion
Profit around $ 254.74 million
Largest Paint Corporation that operates in 17 countries and 23paint manufacturing facilities in the world servicing
consumers in over 65 countries
Highly diversified Portfolio
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Contd.
9 Manufacturing plants in IndiaBhandup | Ankleshwar | Patancheru | Kasna| Sriperumbudur
Rohtak |Sarigam | Baddi | Taloja
Subsidiaries includes Berger International Limited, AP, ApcoCoatings, SCIB paints and Taubmans
AP has extensively computerized its manufacturing
operations, distribution and inventory control.
Integration of the plants through IT Systems andimplementation of MIS
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Products
Decorative paints:
Interior and exterior wall paints & Wood surface and
Metal surface paints
Industrial Coatings
Protective coatings , Floor coatings, Road markings
Automotives :
Body coatings Plastic coatingsAncillaries
Paint Selector
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Brands
Ace
Apex
Apcolite Apex
Apex Ultima
Asian paints Colour Next
Premium Gloss
Enamel Royale
Royale Play
Touchwood Tractor Emulsion
Utsav
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Customer focus
"going where the customer is"
Colour World concept
From few to innumerable - technology of tinting at the last retail store.
Help line Hyderabad, Bangalore, Kolkata, Delhi, Chennai, Ahmedabad, Mumbai,Pune, Coimbatore & Cochin.
ColourNEXT trend prediction
Customer engagement
do it yourself range e.g. Royal Play
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Technology Timeline1971 Purchased a Mainframe computer ICL 1901 for Rs. 5 million
1981 Introduced CP/M machines, highly proprietary systems, manufactured by
Zenith Computers, PSI Data Bull and IDM Computers
1982 Developed its first Manufacturing Resource Planning (MRP) application
1983 First Indian company to use UNIX on the shop floor
1984 Developed a robust material planning system
1994 Installed VSATs in 3 plants and 16 branches
Late 1990s IT restructuring by consulting Booz, Allen and Hamiltons
2000 Implemented SCMS from i2 technologies and later SAPs ERP solution
2002 Launched a Supplier and Employee Portal
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Technologies currently used by Asian
Paints SAP R3
i2 supply chain planning suite
Product Lifestyle Platform
The offices are connected through MPLS, VSAT and radio
MS Navision Informatica
To ensure connectivity we have provided laptops and PDAs in theretail sales force areas. Laptops with data cards are a key driver forenterprises. We have implemented VSAT
- Manish Choksi
Chief, Corporate Strategy and CIO
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i2 Technologies
i2 Technologies is a supply chain management software and services
company, founded in 1988 by Sanjiv Sidhu and Ken Sharma in Dallas,
Texas (USA).
The company was initially known as Intellection prior to being
renamed i2 Technologies, Inc..
JDA Software Group acquired i2 Technologies in January 2010.
AP was the first Indian company in the paints segment to implement
SCM from i2 Technologies and and Enterprise Resource Planning
(ERP) solution from SAP.
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Why SCM Solutions from i2
Technologies?
AP aspired to become one among the top 5 decorative coating
companies worldwide.
It also intended to built long-term in the industrial coating business
through alliances with established global partners.
It focused on enhancing the productivity of existing assets andimproving plant efficiencies to realize higher production levels.
SCM modules used by AP were Demand Planner, Supply Chain
Planner and Factory Planner.
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i2 Factory Planner
I2 Factory Planner provides intelligent decision support forproduction planning & scheduling
It also offers list of potential problem AP could face & multiple tools
to fix it.
It improves due date performances, reduced lead times, improvedthroughput, and reducing inventory & operating expenses.
It enables to quickly react to the changing customer demands, bysynchronizing factory production plan & schedules.
It generates optimized production plans for a plant, department,work cell, or production line by scheduling backward from
requirement date & forward from current date.
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i2 Demand Planner
It delivers a powerful planning & forecasting tool, enabling AP tounderstand, anticipate & manage customer demand across its valuechain.
It enables to forecast all product options & components , supportconstraint based demand planning, improve forecast accuracy,increase velocity with industry- specific templates & personalize dataview.
It also provides visibility to supply constraints across the value chainthrough its link with downstream production planning system.
It offered a broad range of powerful statistical modeling techniquesto forecast accurately even the toughest items
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i2 Supply chain planner
It aims at prioritizing demand against safety stock and replenishmentrequirements.
It provides extra flexibility and interactive planning.
It simultaneously considers priority for demand satisfaction,inventory replenishment, asset utilization, inventory reduction,distribution & transportation across multiple enterprises.
It also provides visibility to exceptions that inevitably occurred likeaccidents, machine breakdowns and helps to solve it in such amanner that impact on its bottom line was minimal.
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Progress post application of
Technology Solutions Online availability of Balance Sheet, sales and P&L accounts
Aided decision-making
Reduced inventory levels
Full Return on Investment within one year
Material costs down by 57%
Working capital requirements down by 50%
Increased accuracy in demand forecasting
SCMS provided facility of pre-planning & optimizing variousparameters like capacity, inventory, honoring the customer servicecommitment.
It enhanced the flexibility of operations, lowered throughput time
It also reduced delivery costs while improving customer servicinglevels and dead & slow moving stock
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MICROSOFT NAVISION
Decided to standardize operations on one platform across 22
countries
Microsoft Business Solutions- Navision Version 3.7
Reduces IT administration
Faster, quicker and improved data flow to parent company
and regional teams
No double reporting
Multilingual software
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INFORMATICA Informatica Corporation is the worlds number one
independent provider of data integration software
AP implemented the Informatica Platform; consisting of
Informatica Power Center and Informatica Power Connect
Informatica integrates raw material, BOM and other dataregardless of its source or structure
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BENEFITS OF INFORMATICA
Enabled the company to respond more quickly to market
price changes, thereby increasing competitiveness
Reduced time required to run quarterly product costing
model from 24 hours to 20 minutes, which is a fraction oftime required previously
Decreased costs by integrating and delivering data at the right
time, in the right format
Enabled product costs to be calculated simultaneously across
all manufacturing plants, thereby boosting productivity and
efficiency
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COLOR WORLD STORE
Asian Paints Colour World is a revolutionary concept in paints selling
an in-shop Shade Display Unit with a total of over thousand unique shades along
with ready-to-use combinations.
It can show you how your rooms will appear in the colours you have chosen before
you have actually painted your homes. Interactive Computer System allows
customer to see on the screen an interior of a room and change the shade of thewalls, the door and the windows instantly
It has most sophisticated Corob Tatocolour Automatic Simultaneous Dispenser, to
get the tinting bases for colours the customer has selected using our interactive
system
Deliver the exact shade you need
in the desired quantities.
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ASIAN PAINTS WEBSITE
Very user-friendly
Customer Relations Management (CRM) tools like Asian Paints
Helpline and Home Solutions initiatives
Other tools such as Paint Selector and Paint Calculator
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AWARDS
Cheminor award in 2002: Contribution and
promotion of excellence in supply chainmanagement
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A FEW SETBACKS
Plans to exit from Thailand and China
Sold stakes in two loss making units in Hong Kong and
Malaysia
Apcolite sample with much higher lead content than
permitted
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FUTURE OUTLOOK
To further improving the operations.
Plans to launch new products in line as:
- Introducing Water based Paints
- Repositioning of existing Brands in Rural Market
- Broadening of Distribution Network
- Adding more choices for shades and effects
- Enhancing Better Quality
- Demand will be generated through the new
constructions coming in housing and industries
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REFERENCES
EXCELLENCE IN MANUFACTURING; Sabyasachi Chatterjee
www.asianpaints.com
www.i2.com
http://stockshastra.moneyworks4me.com
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THANK YOU