Page 2
“SEO is for bots. Content is for “humans.
Page 3
SEO is for bots. Content is for humans.
Page 5
▪ What is SEO?
▪ How does it work?
▪ Break/Activity
▪ Content
Page 6
Content is for humans.
Page 8
SEARCHENGINEOPTIMISATION
Page 11
Q – Where’s the best place to hide a dead body?
Page 12
Q – Where’s the best place to hide a dead body?
A – On page 2 of Google.
Page 13
•WEBSITE LOADING SPEED
•LINKS
•FRESH, QUALITY CONTENT
Page 14
WEBSITE LOADING SPEED
Page 15
WEBSITE LOADING SPEED-
CONTACT YOUR WEB DEVELOPER
Page 17
LINKS
-
EXTREMLEY EFFECTIVE
LABOUR INTENSIVE
Page 18
FRESH, QUALITY CONTENT-
“Content is King” – Bill Gates, 1996
Page 20
SEO TICK BOXES
✓ Minimum number of words per page
Page 21
SEO TICK BOXES
✓ Minimum number of words per page
✓ The right keywords
Page 22
SEO TICK BOXES
✓ Minimum number of words per page
✓ The right keywords
✓ Meta Description
Page 24
SEO TICK BOXES
✓ Minimum number of words per page
✓ The right keywords
✓ Meta Description
✓ Links
Page 32
SEO TICK BOXES
✓ Minimum number of words per page✓ The right keywords✓ Meta Description✓ Links✓ Images
Page 33
• https://www.youtube.com/watch?v=BNHR6IQJGZs
Page 38
Content, is for humans.
Page 41
WORST CUSTOMER - AVATAR
Page 42
Content, is for humans.
Page 43
TOP 3 TIPS FOR SELLING TO HUMANS THROUGH CONTENT
Page 44
TOP 3 TIPS FOR SELLING TO HUMANS THROUGH CONTENT
▪ Share your expert knowledge / Give value
Page 45
TOP 3 TIPS FOR SELLING TO HUMANS THROUGH CONTENT
▪ Share your expert knowledge / Give value
▪ Solve their problem
Page 46
TOP 3 TIPS FOR SELLING TO HUMANS THROUGH CONTENT
▪ Share your expert knowledge / Give value
▪ Solve their problem
▪ Call to action
Page 47
Share your expert knowledge / Give value
Page 48
Share your expert knowledge / Give value
- Humans like it when they’re given something of value.
Page 49
Solve their problem
Page 50
Solve their problem
- Humans appreciate having their problems solved for them.
Page 52
Call to action
- If you’ve gone to all this effort to encourage them to buy…
Why wouldn’t you then ask them to buy?
Page 53
▪ Get the SEO right.▪ Share your expert knowledge / Give value▪ Solve their problem▪ Call to action
Page 54
SEO is for bots. Content is for humans.
THANK YOU.