“opportunity is missed by most people because it’s dressed in … · 2012-07-10 · top 1 – 3...

“Opportunity is missed by most people because

it’s dressed in overalls, and looks like work.”

— Thomas Edison

© Stephanie McWilliams LLC • [email protected] • 619-630-5269 • JoinTheUnstoppables.com © Stephanie McWilliams LLC • [email protected] • 619-630-5269 • JoinTheUnstoppables.com2 3© Stephanie McWilliams LLC • [email protected] • 619-630-5269 • JoinTheUnstoppables.com © Stephanie McWilliams LLC • [email protected] • 619-630-5269 • JoinTheUnstoppables.com2 3

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COMMANDMENT #1: Take

Bold Actions, Often.Everyone is afraid.

Keep moving forward, no matter what.

© Stephanie McWilliams LLC • [email protected] • 619-630-5269 • JoinTheUnstoppables.com © Stephanie McWilliams LLC • [email protected] • 619-630-5269 • JoinTheUnstoppables.com2 3

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Unstoppable Entrepreneurs Academy


CLASS OUTLINE:MINDSET:

• Understanding Universal Truths• Manifesting Process

• Taking Quantum Leaps• The Power of Attraction• Your Emotional Energy•Tuning Your Frequency

• Setting a Bold Goal

MARKETING:• Setting a Strong Foundation

• Rinse + Repeat System• Tracking Your Stats• Finding Your Peeps• Client Magnetism

• Middle of the Night Problems

• Complimentary Sessions

IMPORTANT:

Make sure you’ve watched the entire webinar training about the core foundation we’ll be building over the next 5 months:

http://www.jointheunstoppables.com/next5clientsencore.html


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Unstoppable Entrepreneurs AcademyUNIVERSAL TRUTHS:

• You are an Energetic Being – first and foremost.

• Life is an outer manifestation of how you’ve been feeling.

• Source is always giving you an exact match for how you’re Being.

• You are “Good Enough” to be of profound service — NOW!

• Whatever you think about, you bring into your reality.

• Fears are NOT real - they are only beliefs that are “confused”.

• Focusing on your problems only make the problems worse.

• Playing small + avoiding your inner calling is the only thing to ever fear.

• Other than your belief about the world, everything is always “Good”.

• Fear subsides ONLY AFTER you face it (and realize it didn’t exist).

• If you think something is possible, then it is. (If you don’t, it isn’t.)

• Dreaming about desires is easy. The real challenge is doing whatever it takes to get it.

• It’s FAR easier to play big, than to play small.

• Your Brain is always 100% WRONG -- don’t ever believe it.

• Accept what is, always. Because what “is” is ALWAYS good.

• Accepting “what is” ISN’T passive - it’s allowing God to flow through you — and God is bold, creative and FULL of unstoppable ideas!

• You are an eternal manifestation of Source energy.


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Unstoppable Entrepreneurs AcademyMISSION POSSIBLE:

Below, write your big “WHY” for your life — your Unstoppable Mission Statement! Imagine yourself at the end of this lifetime: what will matter MOST to you? What experiences will you most delight in from this vantage point? What difference do you want to make in the world?

My Mission Statement:

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Unstoppable Entrepreneurs AcademyTop 1 – 3 Quarterly Goals:

1. ________________________________________________________________________

2. ________________________________________________________________________

3. ________________________________________________________________________

Steps to Manifesting them:

1. Think of these desires as OFTEN as possible!

Read the list of your desires 3x a day: Morning, Mid-Day and Evening.

2. As you read them, feel the positive emotions associated with having these desires —

as if they are already here.

3. Keep these desires secret - ONLY share them with your Unstoppable Sisters!


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Unstoppable Entrepreneurs AcademyQUANTUM LEAPS:

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Unstoppable You!

What you believe is possible

What’s actually possible!


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STOPPABLE:

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UNSTOPPABLE:

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YOUR EMOTIONAL TANKS:

UNDESIRED DESIRED


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Unstoppable Entrepreneurs AcademySPIRITUAL BANK ACCOUNT:

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Ick... Answers!


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TUNED IN:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

TUNED OUT:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


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Unstoppable Entrepreneurs AcademyUPLIFTING STATEMENTS:

• I love taking my time with things.

• I’m pleased with how things just get better and better.

• I will figure this out.

• I understand more than I’ve ever understood before.

• I believe this issue is workable.

• I trust that there are people who will help me.

• I’m not “off” - there are just pieces of the puzzle I’ve yet to find.

• I think I’ll be better having had this experience.

• I love running my business.

• I’m getting better and better at my business wisdom every single day.

• I’m looking forward to knowing more + more about running my business.

• I know I am an extension of Source energy.

• I’m happy that I’m getting the hang of things.

• I feel good about how far I’ve come.

• I am so blessed to have X, Y and Z.

• I’m sure I’ll be getting the hang of things soon.

Now come up with some of your own:

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Unstoppable Entrepreneurs AcademyUnstoppable ChallengeFinding Your Next 5 Clients — FAST!

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2. ________________________________________________________________________

3. ________________________________________________________________________

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5. ________________________________________________________________________

Notes:

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Notes: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

SETTING YOUR FOUNDATION:

Social Media

Products + Books

Online Marketing

Group Programs

Booked–Solid Practice


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Unstoppable Entrepreneurs AcademyRINSE + REPEAT SYSTEM:

Talk to Everyone Do Comp Sessions Make an Offer

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Unstoppable Entrepreneurs AcademyTRACKING:

ASKS: Number of people you ask to do complimentary sessions

CALLS: Number of people who show up for a complimentary call

CLIENTS: Number of people who convert to paying clients

Set a goal for the number of clients you would like to have. Then track these numbers so you become crystal-clear about your % conversion rate — which is how many ASKS and CALLS are required in order to have a new paying customer.

Each month, review these numbers. What are they telling you? Where do you need to make changes and course-correct? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Unstoppable Entrepreneurs AcademyTRACKING EXAMPLE:

Until you know your statistics, you can plug in a generic number to calculate the number of free sessions required to meet your client goals.

• Let’s assume that it will require 3 requests (“ASKS”) to get 1 person to do a comp session.

• Let’s assume that it will require 5 comp calls to convert 1 person to a private client.

If you would like to have 3 new clients this month, then you will aim for:

3 CLIENTS = 3 clients x 5 comp calls per client = 15 comp calls

15 COMP CALLS = 15 comp calls x 3 “ASKS” per call = 45 "ASKS"

Once you have your “ASKS” goal set, create a visual chart that you can check off as you go about the month requesting comp sessions with people.

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Unstoppable Entrepreneurs AcademyPLACES TO FIND PEEPS:

o Family o Friends o Colleagues o At parties o At they gym o Taking classes o Host a workshop o Your current mailing list o Friends of people you meet o Peeps and Networking Events o Spiritual groups + organizations o Get invited to give a class or teleclass o Wherever your dream-peeps hang out o Women beside you when waiting in line o On the bus, plane, train, boat or subway o People at the grocery store, bank, salon, etc. o Introduce yourself to strategic referral partners o Anyone who’s ever shown interest in your work o People who already work with your Target Market o Offer your services to “important” peeps for FREE for 1-3 months o Anywhere + Everywhere!!!

Mark your favorite 3 ways to connect from the list above, or write your own ideas.

Then write down 5 places where you can find people to connect with this week:

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2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

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Unstoppable Entrepreneurs AcademyCREATING CLIENT MAGNETISM:

WHO: Who do you serve?

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WHAT: What results do you help your clients achieve?

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HOW: How do you provide these results? (Signature System)

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Unstoppable Entrepreneurs AcademyMIDDLE OF THE NIGHT PROBS:

MIDDLE OF THE NIGHT PROBLEMS: o I need more money.

o I need a new career I love.

o I need to find a partner.

o I need my kids to do well in school.

o I need to fix my marriage.

o I need to rid my body of pain.

o I need to lose weight.

o I need to heal my disease.

o I need to find important paperwork.

STRONG + TANGIBLE:

o I help women who hate their current jobs find a meaningful and lucrative new career.

o I help female healers, coaches and purpose-driven service professionals make an awesome living doing what they love.

o I help couples who’ve grown apart learn to communicate and connect, so they feel that spark again!

o I help busy professional women 25-35 lose weight without dieting, extreme exercise or deprivation.

o I create personalized, 1-of-a-kind memory books that help forever capture life’s most precious occasions.

o I teach stressed-out professional moms how to design an environment that inspires balance, focus + calm.

o I help spiritually-sensitive women learn to stand strong, be bold and strut their stuff in any situation!

o I help profess’l women achieve greater success by dramatically increasing their energy, focus + productivity.

o I show women over 50 how to be like fine wine — and get better and better with age.

o I help busy work-at-home entrepreneurs create streamlined offices and systems that save time + money.

o I teach people with drug addiction how to stop, permanently – even if they’ve tried everything else + failed.

WEAK + VAGUE:

o I help women find more balance.

o I help people to connect to their Soul’s desires.

o I help people in transition.

o I help women heal their past pains and patterns.

o I help people understand themselves more fully.

o I help people find more joy.

o I help people to live more consciously.

o I help people become self-empowered and self-expressed.


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Unstoppable Entrepreneurs AcademySESSION INVITATION:

Crafting Your Pitch:1. State WHO you work with.2. Mention what they’re struggling with (optional).3. Mention the transformation you provide.

Example: “I work with female coaches, healers and purpose-driven service professionals who have huge dreams but can’t seem to get them out into the world. I help them live their mission AND make an awesome living doing what they love.” (mentions their struggle)

Example: “I help female business owners triple their income in 6 months or less.” (just mentions the results)

*In response to your Pitch, they’ll often ask: “Awesome! How do you DO that?” You will mention either your Signature System or your Program.Example: “I have a special 5-Step System that I take women through over 6 months.”

Inviting them to a Session:1. Tell them about your complimentary session.2. Tell them what it will help them uncover or reveal.3. Tell them what they will learn, receive or walk away with.4. Tell them they will receive a plan to help them move forward.5. Get the session booked and in your calendar!* Sessions can be 20-30 minutes (but expect them to run at LEAST 1 hour!!!)

For example (if meeting someone at a party or networking event): You know, the best way to support you would be to talk to you in a focused setting where I can really laser in on solutions that can help you with your problem. I have a Complimentary “NAME” Strategy Session that we can set up where you can get my undi-vided attention — and that way we can help you clarify where you’re going, and what’s holding you back most from getting what you’re wanting. I also always make sure to give you at least 1 great tip that you can put into action that very day. And then we’ll craft a clear plan on how to get you moving forward for the next 6-12 months. Do you have 30 free minutes this next week? I’m happy to get you onto my calendar now...

Recommended Program Structure:• 6-Month Program• 2-3 Calls Per month (often it’s 3 calls at the beginning - your #1 goal is to get RESULTS! )

• $300+ per month (ie. $350/month or $1800 pay in full)

If you don’t have a coaching/mentoring structure to your business, what ways can you:• Look for larger bulk sales or high-end sales?• Create a continuity program?


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Unstoppable Entrepreneurs AcademyUNSTOPPABLE SESSION TITLES:

Brainstorm several enticing names for your complimentary sessions that are benefit-driven:

Examples:• Unstoppable Breakthrough Session • Start Your Side-Job Session

• Be Irresistible Online Session • Discover Your Jewelry Type Session

• Get Your Kids to College Session • Clear Your Clutter! Session

• Fit Into Your Skinny Jeans Session • Office Makeover Session

• Organize Your Photos Session • Finding the Love You Want Session

• Sensitive to Sassy! Session • Reclaiming Your Fire Session

• Off-the-Charts Energy Session • Lose Weight Feel Great Session

• Weight loss Breakthrough Session • Claim Your Inner Champion Session

Write 5+ possible ideas here + share with the group to select the most irresistible one:

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Unstoppable Entrepreneurs AcademyDO NOT:

o Futz with your website + branding until you have tested your niche (possibly 1-3+ niches), have had several clients, and are clear about the direction your business is taking.

o Believe you have to have all your ducks in a row to start. You can get going TODAY. Unstoppables “build the plane while they fly it” — this will be your new motto, too. You are good enough to get going, N-O-W!!!!!

o Think you need to know EVERYTHING. You only need to know a tiny bit more than your clients, in 1 tiny area.

o Do busy-work and fuss with unimportant details to avoid getting yourself out there, testing your material, doing free sessions + meeting new people.

o Think that something terrible will happen to you if you take risks and put yourself out there. Even if you do something extremely silly, people are far too self-absorbed to think about your goof for more than 5 minutes MAX.

o Put temporary discomfort over your life’s MISSION! Moving through a small bit of uncomfortable sensations can lead to a life full of expansive, purpose-filled richness beyond your wildest imaginations!


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Unstoppable Entrepreneurs AcademyHOMEWORK:

o Write your Unstoppable Mission Statement.

o Review your Quarterly Goals at LEAST 3x a day.

o Set a Goal for the Number of Clients you want for this month.

o Determine how many complimentary sessions will be required.

o Create a visual tracking chart for your “ASKS”.

o Create 1-3 Elevator Pitches to test out on new people.

o Take quantum leaps toward fulfilling your goals!

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Unstoppable Entrepreneurs AcademyNotes:

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“opportunity is missed by most people because it’s dressed in … · 2012-07-10 · top 1 – 3...

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