“mark ting igital y om r io l trÓni o” · 2017-10-02 · your content email your subscriber...
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“MARKETING DIGITAL Y COMERCIO ELECTRÓNICO”
Seminario/ Taller:
Fernando Chávez Gomes da Silva
Zoftcoapps Software SRL
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PROGRAMA
1. Marketing en Buscadores
2. Performance Marketing: Afiliación y Permission Marketing
3. Técnicas de Investigación, CRM y Fidelización Online
4. Estrategias en Social Mediaa. Entorno Social Media: ¿Qué es el Social Media Optimization?b. Estrategia Social Mediac. Social Media Plan. Buzz marketing o cómo influir en la imagen de mis productos y servicios a través de los nuevos medios.d. Dinamización y Gestión del Social Media Plan.e. Formatos publicitarios en las principales redes sociales.
5. Mobile e-commerce
6. Diseño y Usabilidad (UI/UX)
7. Operaciones del Comercio Electrónico
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ESTRATEGIA
Qué (mensaje comunicar)Cómo (qué elementos)
Cuando (en qué momento)
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COMERCIO ELECTRÓNICO E INNOVACIÓN
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