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“MARKETING DIGITAL Y COMERCIO ELECTRÓNICO” Seminario/ Taller: Fernando Chávez Gomes da Silva Zoftcoapps Software SRL

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Page 1: “MARK TING IGITAL Y OM R IO L TRÓNI O” · 2017-10-02 · your content Email your subscriber list Content "Go-Live" to Influencers Include influencer Notify social media followers

“MARKETING DIGITAL Y COMERCIO ELECTRÓNICO”

Seminario/ Taller:

Fernando Chávez Gomes da Silva

Zoftcoapps Software SRL

Page 2: “MARK TING IGITAL Y OM R IO L TRÓNI O” · 2017-10-02 · your content Email your subscriber list Content "Go-Live" to Influencers Include influencer Notify social media followers

PROGRAMA

1. Marketing en Buscadores

2. Performance Marketing: Afiliación y Permission Marketing

3. Técnicas de Investigación, CRM y Fidelización Online

4. Estrategias en Social Mediaa. Entorno Social Media: ¿Qué es el Social Media Optimization?b. Estrategia Social Mediac. Social Media Plan. Buzz marketing o cómo influir en la imagen de mis productos y servicios a través de los nuevos medios.d. Dinamización y Gestión del Social Media Plan.e. Formatos publicitarios en las principales redes sociales.

5. Mobile e-commerce

6. Diseño y Usabilidad (UI/UX)

7. Operaciones del Comercio Electrónico

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IDENTIFICACIÓN DE COMPETENCIA

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ESTRATEGIA

Qué (mensaje comunicar)Cómo (qué elementos)

Cuando (en qué momento)

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COMERCIO ELECTRÓNICO E INNOVACIÓN

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