“los naranjos” son band · arará house gypsy patio route of important musicians who lived or...
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Author:
Santiago Hermes
Sustainable Community Development and STEAM Fields
Rutgers University, Camden, New Jersey
USA
Cienfuegos, Cuba2017
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I was born in “La Gloria”
community.
I come from an artists family
of music.
I am a visual artist, graduated
at the National Art School in
1990.
Origins of
SANTIAGO HERMES
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“Los Naranjos” Son Band
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Free Strokes Project
Ave 62 #4523
between
45 and 47,
Cienfuegos,
Cuba.
“LA GLORIA” NEIGHBORHOOD
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Foto de la galeríaCalle Castillo
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Founded in September,
2009, to approach
the gallery to the
comunity.
Free Strokes
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Art galleries are rarely
visited by publics who are not
specialized.
Problems that exist in
Cienfuegos
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Use of alternative spaces (theybecame formative spaces).
Implementing inter and transdisciplinary processes.
Designing integrating actions(different ministries, micropolitics and communities).
To bring about the citizenparticipation.
WORK PREMISES
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Increasing the social reception
of Visual Arts and revitalize
authoctonous cultural values of
the community to promote the
local development of “LA
GLORIA” neigborhood, through
the participative art addressed
to the cultural tourism.
GENERAL OBJECTIVE
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Conceptual contents developed with more emphasis through arts:
- Social equity
- Cultural offerts as formative
spaces
- Organic learning
- Art as a social connectivity
mechanism
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SOCIAL BENEFIT
Approachment to diverse publics
(different levels of instruction and /or
education).
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Transformation and usage of public
space as a benefit of the community.
SOCIALBENEFIT
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SOCIALBENEFIT
Paulo Freire, International Events of Popular Education.
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SOCIALBENEFIT
Validation of a theoretical plataform on the Cienfueguero discriminatory phenomena that
conceptualize the social community labor.
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SOCIAL BENEFIT
Favoring the women,
vulnerable young and
handicapped people in the
creation of jobs for the
PROJECT SUSTAINABILITY.
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SOCIALBENEFITElderly People Care
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SOCIAL BENEFIT
It favors PLURAL PRODUCTIONS
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ENVIRONMENTAL BENEFIT
Pictorial interventions on the facades of the most damaged houses.
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CULTURAL BENEFIT
CULTURAL ACTIVITIES
(exhibits; performances; concerts; national and international events)
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IMPACT
On the culture and preservationof the environment,
on the urban regeneration,
on the encouragement of thegroups creativity implied,
on the preservation of identityand community values,
on the revitalization of ethics and civility, etc.
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“Timbalaye” International Rumba
Festival, the rumbero musical gender
was declared WORLD HERITAGE by
UNESCO.
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PROMOTION, SIGNALS AND
INTERVENTIONS LOCATED IN
HISTORICAL PLACES
1. Marti Square and its surroundings, foundation place
and government of the city since colonial times,
today it´s the only Urban Downtown of the XIX
century in Latin America declared World Heritage
Site.
2. The currect Fireman Station, ancient municipal
warehouse of slaves in the 1830´s.
3. In communitites of “La Gloria”, places of Afro-
descendants settlements, like Cabildos or temple
houses of Cienfuegos.
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SOCIALCOMMITMENTTraining workshops to different ages groups.
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SOCIAL COMMITMENTBonds are established with the University
of Cienfuegos and validation, advertising
and promotion strategies of Free Strokes
are designed from the curricular contents
of the Psicology, Sociocultural Studies and
Social Communication.
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SOCIAL COMMITMENT
Creation of one of the first socioeconomic Development Zones in a vulnerable community as
a touristic destination.
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SOCIAL COMMITMENTVisibility of work participating in national and international events and through the media,
with the most possible incidence on the social network.
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NEW GOALS
Encouraging
the opening of
at least five art
galleries.
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In addition, stimulate the opening of:
1. Craftwork house.
2. “La Gloria” fashion house.
3. Santeria customes and items.
4. Ornamental and medicine plants house.
5. Sewing, knitting and embroidering workshop.
6. Musician handicapped club.
7. Hairdressing services.
8. Laundry and ironing services.
9. Library with digital service included.
10. Family support house taking care of the elderly people.
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11. Community cinema (cinema-debate practice).
12. Activity with people who refer to relevant personalities that have lived or contributed
to our community.
13. Fruit and peanut seller working on the times´ cries.
14. Popular housing system.
15. Artistically intervened bike-taxi services to move the client to the offered routes in
synergy with other Cienfueguero projects.
16. Offered routes in synergy with other projects like:
Father´s Houses Route
Coffee Route
Arará House
Gypsy Patio
Route of important musicians who lived or worked in the neigborhood (to make
a map of the zone and place signals with artistic plaques of the relevant
musicians´ houses.
Villuenda Park Countryside Club.
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Total Direct Beneficiaries- women: 60
- young people: 15
- adults: 32
- elderly people: 32
- handicapped: 13
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