“HOW TO TELL BETTER CONSERVATION STORIES” COURSE

City of Mercedes (Corrientes, Argentina) 15th to 17th September 2015

Results Report

Organized by: Financed by:

Justification Telling good stories is essential to seduce and convince. The aim of this course was to learn how to be more efficient telling stories which mobilize the support of different sectors of society to our nature conservation projects. The idea of the course, which was held in September, was to mix experiences from different institutional and professional backgrounds. Then we got advice from the world of stories, audiovisual narrative, painting and advertising. Different questions were addressed; such as: how conservation history should be thinking and organized to be told through an audiovisual medium; how to install or sell a good story of conservation; how CLT has been successfully communicating stories of its projects and how to prepare presentations which impact to the audience. Besides the exhibition sessions, participants had to build a project of communication for any protected areas or endangered species closer to their daily reality. Background The course was held at the Hotel Boutique Torre del Guayaibí, located in close proximity to the city of Mercedes (Corrientes, Argentina) on Tuesday 15th, Wednesday 16th and Thursday 17th September 2015. It was an intensive course which counted with 24 hours of classes. Fifty-three participants (including teachers) attended to the course. They work for different foundations, research centers and CLT (see Annex 1: list of participants). The activities of the course were coordinated by Ignacio Jiménez, who currently works as director of the Recovery Program for Threatened Species in Iberá (CLT). And the following guest lecturers attended to it:

• Gabriela Lubarsky: Professional storyteller • Marcelo Viñas: Experienced filmmaker • Rafa Abuin: Director of short and emotional videos • Silvia Benito Santamaría: Responsible communication Yaguareté project (CEIBA) • Emiliano Ezcurra: Activist/ marketing of conservation • Carlos Montefusco: painter, who tells stories from his paintings

The course program was:

Tuesday, October 15: Tips from the world of stories to the world of Conservation. Wednesday, October 16: Diverse communication and practical experiences in conservation. Documentaries and short videos. Marketing, activism and lobbying. Thuesday, Ocotber 17: Telling stories from the paint. Tips for making good presentations. Group Exercise. Conclusions.

Pictures of the course

ANNEX 1. List of students.

Name

Profession Institution Place where they came from

1 Rosario de Achaval - Reserva privada El Potrero Entre Ríos 2 Néstor - Reserva privada El Potrero Entre Ríos 3 Ignacio Ravina Arquitect Pasante de CLT Buenos Aires 4 Federico Kacorulis Biologist (researcher) CONICET Buenos Aires 5 Hernán Povedano Photographer of Nature Flora y Fauna Argentina Patagonia 6 Gabriel Ruiz Días Ranger The Conservation Land Trust Corrientes 7 Héctor Ortiz - The Conservation Land Trust Buenos Aires 8 Natalia Acevedo Bachellor in Tourism The Conservation Land Trust Buenos Aires 9 Marisi López Public Relation Officer The Conservation Land Trust Corrientes 10 Hada Irastorza Cultural Manager The Conservation Land Trust Corrientes 11 Alicia Delgado Biologist The Conservation Land Trust Corrientes 12 Gustavo Solis Veterinary The Conservation Land Trust Corrientes 13 Paula Jiménez Economist Voluntaria de CLT España 14 Talia Zamboni Biologist (researcher) CONICET Corrientes 15 Guido Vitone Naturalist Flora y Fauna Argentina (ONG) Patagonia 16 Pascual Perez Ranger The Conservation Land Trust Corrientes 17 Karina Spoerring Animal Caretaker The Conservation Land Trust Corrientes 18 Rafael Abuín Ranger The Conservation Land Trust Corrientes 19 Marianela Masat Biologist The Conservation Land Trust Corrientes 20 David Diago Animal Caretaker The Conservation Land Trust España 21 Georgina Carattoni Ranger The Conservation Land Trust Corrientes 22 Alexandra Fellinger Landscape Designer The Conservation Land Trust Corrientes 23 Pipo Vera - The Conservation Land Trust Corrientes 24 Daniel Sandoval Ranger The Conservation Land Trust Corrientes 25 Pilar Morales Ranger The Conservation Land Trust Corrientes 26 Chope Leiva - The Conservation Land Trust Corrientes 27 Sofía Heinonen Biologist The Conservation Land Trust Corrientes 28 Cecilia Accattoli Biologist The Conservation Land Trust Corrientes 29 Valeria Francisco Biologist The Conservation Land Trust Corrientes 30 Sebastián Di Martino Biologist The Conservation Land Trust Corrientes 31 Nicolás Medrano Ranger The Conservation Land Trust Corrientes 32 Emanuel Galetto Ranger The Conservation Land Trust Corrientes 33 Delfina Ackermann Bachellor in Tourism The Conservation Land Trust Corrientes 34 Elsa Clar Administrative The Conservation Land Trust Buenos Aires 35 Marian Labourt Journalist The Conservation Land Trust Buenos Aires 36 Teresita Iturralde Lawyer The Conservation Land Trust Buenos Aires 37 Astrid Sanguinetti Photographer of Nature The Conservation Land Trust Buenos Aires 38 Laura Fernandez Economist The Conservation Land Trust Buenos Aires 39 Hernán Casañas Naturalist Aves Argentinas (ONG) Buenos Aires 40 Igor Berkunsky Biologist (researcher) CONICET Buenos Aires 41 Adrian Di Giacomo Biologist (researcher) CONICET Corrientes 42 Leandro Vásquez Ranger The Conservation Land Trust Corrientes 43 Inés Pereda Biologist Aves Argentinas (ONG) Buenos Aires 44 Noelia Volpe Biologist (researcher) CONICET Buenos Aires 45 Mariana Ballestrini Economist Fundación Yetapar Corrientes 46 Juan Cruz Barreto Public Relations Banco de Córdoba Córdoba