“Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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“Blood Orange” A Music Video from Yes/No

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A short music video about a love-struck artist from up-and-coming indie pop band Yes/No for their latest single “Blood

Orange” in anticipation of their new EP Pure Motion.

Produced and directed by Samantha Daly

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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Project Overview

Genre: Music video Video length: Approximately 4 minutes

Record label: Double Double Whammy Records Budget: $5,000 USD Intended release date: June 2016 Target group: Although the average audience member of Yes/No shows range in age from 16-30, the video’s target audience will be anyone and everyone – their music can be universally enjoyed, and is intended to have global reach.

Crew: The crew will be made up of the band’s personal friends, most of whom are other artists, as well as a few volunteers from Daly’s film classes to play the other students in the classrooms. A special thanks to Kaitlin Davies for providing her artwork for the student showcase in the video.

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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Short Synopsis

A 20-something art student is in love with the teacher’s assistant in the classroom across the hall from her art studio at school. Everyday, as she paints by herself on an easel, she sees him pass by the door and into his classroom. They often smile and wave at each other, but no real contact is seen. Sometimes the girl will be sketching at a table and looks to her left to see him erasing the chalkboard after his professor’s lecture or grading papers at his own table. Here, too, they make eye contact and smile or nod at each other in acknowledgement. At the end of the video, he comes out of his classroom, arms loaded with papers, and sees that a student art showcase is going on that night in the art studio. He wanders inside, and sees the girl sitting on the opposite side of the room next to a beautiful painting of the night sky. He walks up to her, and they both smile. They spend the rest of the evening talking and laughing, and leave the studio together.

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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Financing

This project will be solely financed by the band’s record company, Double Double Whammy Records. Estimated budget is $5,000 USD.

Shooting Plan

Pre-Production: April 3, 2016 – April 5, 2016 – 3 days Production: April 7, 2016 – April 11, 2016 – 5 days Post-Production: April 12, 2016 – April 18, 2016 – 7 days

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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Budget

ABOVE THE LINE COSTS Rate Days Total

Director $100 5 $500 Producer [Flat] [N/A] $500 BELOW THE LINE COSTS Crew Creative Director [Flat] [N/A] $250 Director of Photography $75 5 $375 Film Editor $75 7 $525 Makeup/Wardrobe Crew $75 5 $375 Location Lakewood Community College [Flat] 5 $1000 Extras Food/Transportation $50 15 $750 Art Supplies [Flat] [N/A] $200 Budget Reserve [Flat] [N/A] $300 Total $4775

* The director and the video’s volunteers will provide all film equipment.

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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Distribution

Teaser images and clips will be posted onto the band’s Facebook, Twitter, and Instagram accounts, but the whole video will be released on their YouTube page. Behind-the-scenes footage will be released either also on the band’s YouTube page or from the band’s Vimeo account.

Revenues

Our aim is not to make money off of the music video, but instead create greater awareness and interest in the band’s newest album, Pure Motion, therefore increasing record sales upon its release (July 2016). YouTube ads will be enabled in order to gain some return promptly.

Promotion/Campaign

The promotional strategy for the video will be primarily social media-based, with emphasis on appealing to the band’s Facebook and Instagram followers. Promotional images of the video will be released about a month before the video release date, and a few short clips will be posted in the days leading up to the release.

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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The Crew

Director and Producer Samantha Daly is a film major at the University of California, Berkeley. Her previous work includes a short film she co-wrote and directed, entitled “Last Spring.” Creative Director Kaitlin Davies is a graduate student at San Francisco State University. In spring 2014, her paintings were featured in a showcase at the Rock Paper Scissors Collective in Oakland. Director of Photography Iris Tagoda is a New York City native currently finishing her undergraduate studies at Portland State University. She runs a photography zine, Slimed, with her sister, May. Film Editor John Neelan moved to Portland for his graduate studies after finishing a computer science degree at University of California, Berkeley, where he befriended Amy, the lead vocalist of Yes/No.

 “Blood  Orange”  Music  Video  Samantha  Daly,  Director  and  Producer  

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USP:

Yes/No’s videos are often met with positive reviews, as they incorporate an artistic and DIY element. “Blood Orange” will be a more hands-on take to this philosophy, as a team of non-professional artists (all close friends of the band) will contribute to each component of the video. The music video will feel like a short film, and is intended to be a collaborative piece – it will be filmed on different cameras, and some parts will be animated or incorporated with collage.

Summary

Yes/No has cultivated much of its fan base from its popular online presence and their frequent shows held in Portland and the San Francisco Bay Area. The video for “Blood Orange” will be screened at their album release party in San Francisco in July.