INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY 1

Small Business Server Campaign Ordering Guide

Consumer Channels Group Cori Driver, June 2013

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Campaign Overview

Goals:

• Help our channel resellers quickly launch and promote their entry-level server offerings based on the Intel® Xeon® processor E3-1200 v3 product family to small businesses

• Focus on Sophia’s IT purchase drivers to help keep business running smoothly, protect data, and accelerate business growth

• Refresh the 2012 “Small But Mighty” Campaign Assets for the RCO Feature Topic launching Q3 2013

Theme / Concept:

“Your New All-Star Employee” An Intel® Xeon® processor-based server can be a hardworking, reliable addition to your small business. Hire a server based on the Intel® Xeon® processor E3-1200 v3 product family.

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What’s Available

• Animated Banners (728x90, 300x250)

• Static Banners (728x90, 300x250)

• Header Image • Landing Page Copy

• 1-Pager • Infographic

Online Marketing Kits Designed to help channel customers create compelling websites, drive web traffic from social media and online retailer sites, targeting small business owners considering their first server purchase or an upgrade from a desktop-as-a-server.

Two Creative Options: • First Server - for SMBs who have no server today • Server Refresh - for SMBs in need of a Real Server (vs. a desktop-as-a-server or older server)

Assets Available:

First Server Static Banner Creative

Server Refresh Static Banner Creative

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Campaign Key Messages

*Banners can be coded to link to reseller websites directly. Use the README file in the banner production kits on IBC for linking instructions.

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Web Banners

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Static Web Banners First Server Creative Description

Static web banners channel customers can use to draw small businesses to their websites to learn more about the benefits of an Intel® Xeon® processor-based server.

Product

Intel® Xeon® Processor E3-1200 v3 product family

Sizes

300x250, 728x90

IBC# 10477715

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Animated Web Banners First Server Creative

Description

Animated web banners channel customers can use to draw small businesses to their websites to learn more about the benefits of an Intel® Xeon® processor-based server.

Product

Intel® Xeon® Processor E3-1200 v3 product family

Sizes

300x250, 728x90

IBC# 10477724

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Static Web Banners Server Refresh Creative Description

Static web banners channel customers can use to draw small businesses to their websites to learn more about the benefits of an Intel® Xeon® processor-based server.

Product

Intel® Xeon® Processor E3-1200 v3 product family

Sizes

300x250, 728x90

IBC# 10477755

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Animated Web Banners Server Refresh Creative

Description

Animated web banners channel customers can use to draw small businesses to their websites to learn more about the benefits of an Intel® Xeon® processor-based server.

Product

Intel® Xeon® Processor E3-1200 v3 product family

Sizes

300x250, 728x90

IBC# 10477744

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Web Landing Page: Header Images & Copy

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Landing Page Header Image & Copy First Server Creative

Description Header image files for creating a landing page and a supporting Word doc containing web copy to help channel customers create a web landing page for the campaign and product introduction.

Product

Intel® Xeon® Processor E3-1200 v3 product family

IBC# 10480553

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Landing Page Header Image & Copy Server Refresh Creative

Description Header image files for creating a landing page and a supporting Word doc containing web copy to help channel customers create a web landing page for the campaign and product introduction.

Product

Intel® Xeon® Processor E3-1200 v3 product family

IBC# 10480573

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1-Pager Selling Briefs

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1-Pager First Server Creative Description

Sales brief for channel customers to print or post, providing messages supporting the benefits of a small business server based on the Intel® Xeon® processor.

**Production kit includes source files for both a generic and customizable version

Product

Intel® Xeon® Processor E3-1200 v3 product family

IBC# 10480533

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1-Pager Server Refresh Creative

Description

Sales brief for channel customers to print or post, providing messages supporting the benefits of a small business server based on the Intel® Xeon® processor.

**Production kit includes source files for both a generic and customizable version

Product

Intel® Xeon® Processor E3-1200 v3 product family

IBC# 10480542

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Infographics

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Infographic: “Your New All-Star Employee”

Description Infographic to help channel customers visually and quickly explain server benefits to small businesses on social media feeds, websites, etc.

This infographic was designed to align with the First Server creative.

Product

Intel® Xeon® Processor E3-1200 v3 product family

IBC# 10481503

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Infographic: “Why Hire A Server”

Description Infographic to help channel customers visually and quickly explain server benefits to small businesses on social media feeds, websites, etc.

This infographic was designed to align with the Server Refresh creative.

Product

Intel® Xeon® Processor E3-1200 v3 product family

IBC# 10481514