“A PERFECT SERVE”This month we spoke to Kevin Webster, owner of Porters Bar in Dundee, who works closely with the bartenders, to find out how they best use the Edinburgh Gin Full Strength Range.

PROMOTION

Porters PunchCreated by Porters Bar, Dundee

• 50ml Rhubarb and Ginger full strength gin

• Fever Tree Mediterranean tonic water

• Lemon peel

• 2 raspberries

• Hint of fresh ginger.

Owner Kevin Webster opened Porters Bar on Dundee’s City Quay in 2015. Since then

the bar has gone from strength to strength and its premium spirts range has played a big part in this. One such range is Edinburgh Gin Full Strength - Rhubarb & Ginger, Lemon & Jasmine and Bramble & Honey.Explained Kevin, “The popularity among our customers of the entire Edinburgh Gin range has been helped by the support we get from the representatives that I deal with from Ian Macleod Distillers, namely Dougie Wylie and Caitlin Malarky.”He continued, “As well as being very visible and knowledgeable, they’re both incredibly hands-on, organising various gin tasting events in the bar – plus Edinburgh Gin also provided the furniture in our hugely popular outside area.”So, how are customers drinking the Edinburgh Gin Full Strength range? Said Kevin, “Since 2015, we’ve

doubled the amount of flavoured gins that we stock - we’ve even had to build onto the bar to accommodate them and keep up with demand. Our customers mainly like to drink it with tonic or lemonade. We also garnish the drinks with locally sourced fresh garnishes, like ginger. Our clientele is 85% female, age range 30-55, but Edinburgh Gin’s popularity isn’t confined to our female customers. For example, a guy at a tribute night that we ran recently told me that he loved the Edinburgh Gin Liqueur Range and that he was looking to expand his repertoire as part of his upcoming Gin Flight that we were running. So, and based on our subsequent discussion, I recommended Edinburgh Gin Lemon & Jasmine Full Strength. He absolutely loved it.“I also want to add that sales of the Edinburgh Gin Full-Strength Range are now level with our Edinburgh Gin Liqueur Range sales.”