aod - ananaga o dheerudu - telugu movie social media case study

A Casestudy on

Anaganaga O Dheerudu

Social Media Engagement

Anaganaga O Dheerudu The Case

Walt Disney’s 1st foray into South Indian films. Produced along with ABODE and presented by K RaghavendraRao starring Siddharth, ShrutiHaasan and Lakshmi Manchu.

The Challenge

To create buzz about the upcoming movie on social networks like facebook and twitter and share promotional material on them and other media sharing sites.

The Dates

Start of Engagement Dec 1

Press Launch Function Dec 4

Audio Release Fn Dec 23

Comic Book Launch Jan 13

Movie Release Jan 14



The Properties



The activities

0 Engagements retweets 0 Giveaways

0 Engagements

0 Design

0 Promotions

0 Contests

0 Videos

0 Updates

0 Ads

0 Pictures

0 Metrics 0 Status



Well filled bio and custom fbpage display image



Information about Events

Promotion of trailers



Promotion of music and merchandise

Promotion of other social properties



Custom Interactive Landing Page



Character Sketches



Contests

Facebook Ads



Live tweeting

Retweeting the stars



Retweeting feedback

Building momentum



Promotion of merchandise

Promoting Disney



Promotion of other social properties

Character Sketches



Contests



Video Playlist



aod - ananaga o dheerudu - telugu movie social media case study

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