BACKGROUND

ANZ Wealth has produced a series of videos to make insurance more interesting and engaging for customers.

Hosted by well-known TV identity James Mathison, these videos combine humour with opinions from claimants and industry experts to tackle some of the key questions and concerns people have about insurance.

They’re a great opportunity for you to reach out to your advisers and show them how they can leverage these videos to educate clients and grow their business.

WHY DID WE MAKE THESE VIDEOS?

We know that many customers find insurance complicated and uninteresting, and as result they don’t take the time to understand what it is or why they need it.

These videos are designed to demystify insurance, and do it in a way people will find entertaining and informative. The end goal is for customers to see the relevance of insurance for them and initiate a conversation with a financial adviser.

WHERE CAN YOU FIND THE VIDEOS?

The videos are available to watch on Adviser Advantage.

WHAT DO THE VIDEOS COVER?

Episode 1 – Insurance: Can you get by without it?James Mathison explores the key types of life insurance and how they can help. We also meet a claimant who demonstrates the positive impact insurance can have on your life when you really need it.

Episode 2 – No. 1 insurance rule: It has to be right for youLack of understanding has contributed to widespread underinsurance among Australian families, stressing the importance of getting the right cover to suit your personal needs.

Episode 3 – How long can you go without your income?Income protection can play an important role helping you maintain your lifestyle. Here, James draws on the experience of a young claimant who’s seen the benefits first-hand.

Episode 4 – Honesty is the best policyPeople have concerns in sharing their personal information. In the case of insurance, James considers why it’s so important to be honest and thorough when filling out insurance applications.

Episode 5 – You need to do your part at claim timeDo insurance companies look to avoid claims? James talks to a claimant who’s been through the process. He also uncovers practical tips on how to get a claim processed faster.

Episode 6 – Your insurer is your rehab partnerWhy is working important to your physical health and wellbeing? James looks at the role an insurer can play in helping a claimant get their life back after a serious illness or accident.

ANZ WEALTH INSURANCE VIDEOS

anz.comAustralia and New Zealand Banking Group Limited (ANZ) ABN 11 005 357 522. 379710_A4884/0717

HOW CAN ADVISERS BENEFIT?

These videos provide an easy, low-cost way for advisers to engage with existing and potential clients, enhancing their reputation as a trusted subject-matter expert.

For example, you may be able to encourage advisers to:

• use the ‘Share’ function on YouTube to distribute the videos on social media or add the videos to client communications (e.g. at initial appointment or renewal time)

• use the ‘Embed’ function on YouTube to place the videos on their website

• play the videos on a screen in their waiting room if they have a smart TV.

HOW CAN CUSTOMERS BENEFIT FROM THE VIDEOS?

These videos address some of the key concerns that stop people from getting the insurance they need, including a lack of understanding about insurance and why they need it, whether they can trust insurers to pay claims, and why they need to disclose personal information.

For people who don’t currently have insurance, this information can help encourage them to take the first step and investigate their options.

For people who already have some insurance, it is an important reminder of why their cover is so valuable. It might also encourage them to seek professional advice to ensure their cover is tailored to their personal circumstances.