anz dx client update slideshare
TRANSCRIPT
© 2014 IBM Corporation
Brent LelloAP Sales Leader
IBM Digital Software
Lea MedhurstClient Technical Professional
IBM Digital Software
Scott RogersCollaboration Consultant
IBM Digital Software
Engaging, Exceptional, Everywhere – One Platform
Tuesday 24th March 2015
Client Update
Agenda
1 IBM's Digital Experience Strategy
2Highlights of the DX 8.5 Platform
3
Bringing an Exceptional Digital Experience to Life - Demo
© 2014 IBM Corporation
98% of MOBILE users move between devices the same day
84% of businesses today are using web ANALYTICS
VIDEOs on landing pages increase conversion by 86%
81% of purchasers get advice from their SOCIAL NETWORK
60% of CIOs indicate that Cloud is their Top Priority
A perfect storm of computing trends gives IT the chance to be strategic
90%use multiple screens sequentially to accomplish a task over time
98% move between devices that same day
4.55 billion smartphone users in 2014
It is more important than ever that the CMO & CIO speak the same language
Bridge the gap
I need it quickly.I need it to be engaging.
I need it to be flexible over time.I need it to adapt to the market.
I need it to give me insights. I need it to deliver value every day.
I need it to scale as fast as we do.I need it to be five 9s & low latency.
I need it to be secure.I need it to work with current
IT assets.I need it to be natively mobile, social, and cloud-ready.
© 2014 IBM Corporation
On average, marketing and IT think they are aligned…
People Process Technology
Marketing IT
5- Strongly agree
3- Neutral
1- Strongly disagree
3.063.35
3.723.37
3.653.50
Base: 185 IT leaders & 118 marketing leaders in large corporations
Source: The CMO And CIO Must Accelerate On Their Path To Better Collaboration, Forrester Research, Inc., October 31, 2013
© 2014 IBM Corporation
But are they? Bridging the strategic priority chasm is a must for collaboration and growth
“How well can you communicate each other’s priorities?”
49%68%
IT
Marketing
Base: 185 IT leaders & 118 marketing leaders in large corporations
Source: The CMO And CIO Must Accelerate On Their Path To Better Collaboration, Forrester Research, Inc., October 31, 2013
Customer experience is driving shareholder value
Source: The Watermark Consulting 2013 Customer Experience ROI Study– April 2, 2013
Evoke emotionUse mobile effectivelyAlign IT with the business
Making Leaders Successful Every Day
12
RELEVANT: Deliver what they need now,
informed with analytics, consistent across channels
COMPELLING: Entertaining, interactive,
informative, trusted
FLEXIBLE:Adapt to organization’s
evolving needs
EMPOWERING:Personalized, seamless,
provide the resources and expertise they want
Content rich Media
Mgmt
Social and UCC
Mobile
Analytics Optimize
Integration
CloudCommerce
Marketing Mgmt Forms
PersonalizeTargeting
What does it mean to be exceptionalWhat does it mean to be exceptional
Making Leaders Successful Every Day
13
IBM is a Leader in
EVERY capability
area supporting
Exceptional
Digital
Experiences
for Employee and
Customers
Content rich Media
Mgmt
Social and UCC
Mobile
Analytics Optimize
Integration
CloudCommerce
Marketing Mgmt Forms
PersonalizeTargeting
What does it mean to be exceptionalWhat does it mean to be exceptional
Stellent
Applications
Content
Collaboration
Contextual
Personalized
Secure
Role Based
Dynamic
Cloud
Consumer
Seamlessly Combine Internal & External Applications/Services
The Power of the IBM Exceptional Digital Experience Platform
Immersive
26
IBM Digital Experience (DX) Software Investment Focus 2015 & Beyond
Cloud
Web Dev, Tooling, Themes
Marketing / Commerce
Content Creation
• Scripting/Script Portlet releases
• Additional support for Web 2.0 programing frameworks
• Theme creation simplification
FormsDeployment & Ops
• IBM PureAS V2 support
• DX on Cloud (PaaS) advancements
• Mobile App Content Manager P/SaaS
• IBM Bluemix
composition
• Increased contentexperience personalization
• A/B & multivariate content testing
• Session replay support
• Commerce systems integration and storefront templates
Further integration with IBM & leading digital marketing & commerce technologies
Extending approaches to support ubiquitous Web development & LOB skills
Deliver more deployment flexibility & options for digital experiences
Continual improvement of the overall authoring experience for LOB
• Visual, custom layout definition
• Mobile device authoring
• Managed rules (personalization) enhancement
• New site explorer
• Advanced drag & drop page creation
• IBM Forms Experience Builder PureAS pattern
• Adaptive / responsive advancements
• DX Theme compatibility
• Simplifying Cumulative Fix/Feature pack install
• Configuration wizard usability improvement
Ongoing investment to speed & ease installation and ongoing management
Technical Foundation InvestmentOngoing/Currency for supported Operating Systems, Mobile, Browser, IBM software/systems, etc.
Deployment options & easier LOB creation of data capture apps
© 2014 IBM Corporation IBM Web Experiences - © 2012 IBM Corporation
Product & Service ContentMarketing Content
Social Content
Online Product & Service DeliverySelf-service problem resolution
Dealer, franchise, store, distributor & branch
supportContact Center
support
Registration & profi le management
Bil l Presentment & Payment
Loyalty Programs
Performance Bike Children’s Medical Center Dallas
Bharti Airtel Bank of MontrealCars.com
Prudential FinancialAMP
H-d NET
Digital experience takes many forms
Click to add text
Social Intranet - Digital IBMerSocial Intranet - Digital IBMerSystem of EngagementSystem of Engagement
‹#›
© 2014 IBM CorporationIBM Collaboration Lab Services (ISSC) – Apps and Assets
Chanel Social Intranet Chanel Social Intranet VisionVision
Powered By
Agenda
1 IBM's Digital Experience Strategy
2Highlights of the DX 8.5 Platform
3
Bringing an Exceptional Digital Experience to Life - Demo
© 2014 IBM Corporation
Multi-channel delivery with IBM Worklight integration
1
2
3
Further engage customers though
personalized mobile hybrid applications
© 2014 IBM Corporation
IBM Mobile Preview for Digital Experience Software simplifies testing of mobile applications and content
New!
No device vendor emulators required!
© 2014 IBM Corporation
Developers gain greater flexibility in application development and integration
Digital Data Connector – easily infuse data from external sources in context
Script Portlet – Use scripting skills to build portlets
IBM Connections
Commerce/Sterling
CMIS
Search
BPM (task list)
Custom Feed
Data DDC/ WCMRendering
Digital Experience
HTML scripting
CSS preview
© 2014 IBM Corporation
…and is the foundation for future continuous delivery
What this means for your business:• More agile delivery of new function
• Flexibility and choice over what features to use• Minimize disruption to use new features
– no more “traditional” migrations
Continuous Delivery
© 2014 IBM Corporation
Check out the new digitalExperience Developer site for samples, downloads, and best practices
New!
developer.ibm.com/digexp
© 2014 IBM Corporation
New flexible options for deployment on cloud
Deploy in Minutes
Move Workloads as Needed
Automate setup of simple to complex digital experience deployments according to best practices
Speed up time to deployment while reducing configuration/deployment errors
IBM Exceptional Digital Experience Platform
Patterns
New!
© 2015 International Business Machines Corporation 29
IBM Digital Experience on Cloud has two offerings
IBM Digital Experience on Cloud
Rich platform for delivering websites and mobile sites,
with powerful integration and
Javascript development
tools
IBM Digital Experience Plus on Cloud
Customizable, extensible
platform for delivering
digital experiences that include existing on-
premise & Java-based Portal applications
OR
© 2015 International Business Machines Corporation 30
What is IBM Digital Experience on Cloud?Today it is a v8.5 PaaS/MPaaS
PureApp & SoftlayerPureApp
patterns encapsulate
IBM best practice. Softlayer
private cloud is blazing fast and ultra-dependable.
Managed by IBMOur world-
class managed service center takes care of operations,
health monitoring, upgrades, application
deployments and IBM software licenses.
Teaming for successYour Client
Success Manager helps you through
onboarding, and is dedicated to
making your relationship with IBM a success.
Purchasable as an yearly contract with a monthly renewal after the initial term
© 2015 International Business Machines Corporation 31
Key features of IBM Digital Experience on Cloud
Multi-siteAll editions of
IBM Digital Experience on Cloud can host
multiple websites Unlimited business users
All offerings can accommodate any
number of business users
within the purchased capacity
Multi-deviceWe include responsive-
enabled templates and support for
desktop, tablet and smartphone device types.
SecurityOnboard directory, SAML to integrate with enterprise
security, or OpenID/Oauth to integrate with
public platforms.Clustering
IBM Digital Experience on Cloud includes clustering for
service resilience and availability
Capacity and scalingBy default, we
provide powerful capacity in any IBM Softlayer data center. Additional capacity available.
© 2015 International Business Machines Corporation 32
Digital Experience on Cloud provides two environments, for content management and client-side development
Production AuthoringPublish
• Powerful infrastructure to deliver fast responsive omni-channel digital experiences
• Out of the box mobile web capabilities
• Managed platform for building and delivering content based web sites
• Templates to quickly jumpstart projects
• Intuitive in-line editing of and drag and drop assembly of content
• Modern application development paradigm (HTML5, CSS, JavaScript)
• Wizard-based application integration via REST services
© 2015 International Business Machines Corporation 33
Digital Experience Plus on Cloud adds non-production environments for testing and QA
Production AuthoringPublish
Pre-Production
QA
• Includes all capabilities of IBM Digital Experience on Cloud
• Cloud on-ramp for existing applications
• QA, Pre-prod and Prod environments with deployment automation tooling
• Ability to deploy Portal Applications which included JSR-286 portlets and associated Java dependencies
• Ability to customize core functionality via Java plugins
• Ability to integrate with on-premise infrastructure components via Web Services and Rest Services
© 2014 IBM Corporation
New Customer Upgrade Accelerator from IBM Software Services
• Dramatically simplify and accelerate upgrade process
• Focus on deploying on new environments and building new capabilities rather than setting up intermediate upgrade environments
• IBM will:
Validate source environment for upgrade readiness
Package artifacts from existing environment and upgrade to v8.5
Deploy upgraded configuration on new premises or SoftLayer environment within weeks
Schedule a complimentary consultation in Anaheim on Event Connect!
http://bit.ly/upgradeconsultation
New!
Agenda
1 IBM's Digital Experience Strategy
2Highlights of the DX 8.5 Platform
3
Bringing an Exceptional Digital Experience to Life - Demo