anyone with gumption and a sharp mind will take the measure of two things; what's said and...
TRANSCRIPT
Anyone with gumption and a sharp mind will take the measure of two things; what's said and what's done.
Seamus Heaney
An innovative year?
14-15
14-15 – the reality
Prioritising
1) Identifying themes that run across the sector
2) Focusing on members needs
3) Listening to what audiences are saying
Prioritising in this way will ensure we deliver for stakeholders, members and audiences.
Themes
A. MARKETING MATTERS
B. DRIVING DIGITAL
C. PRODUCTIVE PARTNERSHIPS
D. CREATIVE CONNECTIONS
Marketing Matters
Driving Digital
Productive Partnerships
Creative Connections
Test Drive The Arts
73% of Test Drivers had re-attended since their Test Drive experience
• Nearly 50% had attended twice
• 30% had attended only new venues
• 60% attended a combination of new and original venue
• 59% of those attendees indicated that they felt better informed about the
arts and would definitely re-attend
• 10% indicated would now class themselves as regular attendees
• 16% said they are now an advocate of the arts in NI as a result of test drive
Test Drive The Arts
Members feedback“The friendliness of the team is something that continues to impress me and I think in this aspect of customer service alone, lots of other industry organisations have a lot to learn from ANI.”
“I think the team at Audiences NI is great and the research support is of great value to us.”
I also find the team are very informative and keep members up to date well with news and opportunities.”
“Staff very helpful and professional. Well informed and up to date with sector.”
“The staff worked really hard to try and ensure that the research being provided was rigorous but also useful to the sector.”
“It offers great opportunities and is the perfect way to be kept informed and network.”
Audiences
1 April 2015
ANTRIM
& NEW
TOW
NABBEY
ARMAGH CITY, B
ANBRIDGE & CR...
BELFAST
CITY
CAUSEW
AY COAST &
GLENS
DERRY CITY
& ST
RABANE
FERMANAGH &
OMAGH
LISBURN CITY
& CAST
LEREA
GH
MID & EA
ST ANTR
IM
MID-ULST
ER
NEWRY CITY
, MOURNE &
DOWN
NORTH DOW
N & ARDS
0
10
20
30
40
50
60
70
80
90
100
59
71
84 8478
82
70 68 71
90
68
% Agree/strongly agree with public funding of arts & culture
• Margaret Henry, Chief Executive
• Danielle Ross, Membership, Programmes and Events Manager
• Mark Tilley, Audience Development intern
• Fiona Bell, Operations Manager
• Dr Amy Kieran, Research & Development Manager
• Cara Cash, Business Development Executive
• Claire O’Connor, Research intern
The Audiences NI Team
Summary