anyone can be a ux designer: not everyone is one
DESCRIPTION
This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel. The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!TRANSCRIPT
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Anyone can be a UX DesignerNot everyone is one
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Who am I?
Definitely a philosopher
Possibly a designer
Sometimes a consultant
Sometimes a teacher
Always a student
Lover of observing
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Educator vs. ConsultantIn this conversation I’m at a slight advantage
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What is design?More importantly, what is a designer?
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This is
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This isn’t,but it definitely is. It’s just not useful design & that’s all that matters.
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3 meanings of design
Outcome
Process
Philosophy
Critical language (i.e. minimalism)Fashion/Style vs. UtilityForm over function
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Outcome = Execution
Craft
Message
Aesthetics
Function
Criticism
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Execution in ALL facetsForm, GUI, Message, Servicehttp://www.youtube.com/watch?v=WW-VBqRtahI
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PhilosophyBauhaus
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For the people!“99% of everything is bad”
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By the numbersData-driven design: A-B testing tells all?
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ProcessEveryone has one whether they know it or not.
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Design processMost look like this
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Experience
Experim
ent
Evaluate
Execute
Mine is more like this
Experience
Experiment
Evaluate
Execute
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Or ...
Envision Deconstruct Construct
Do all 3 all the time
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how do you measureOr how do you understand value?
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ExperienceKnowing what you don’t know is wisdom
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Work EnvironmentWhere do you work?
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Is this your desk?Your employees?
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BloombergTop financial information service in the world … cubeless
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Bouncing people ...… leads to bouncing ideas
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Designer’s temple
Bumping
Interrupting
Playful
Inspiring
No Ownership
Fluid leadership
Criticism ---->
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The Designer’s SoulSketching is the soul of designing
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What is a sketch? prototype?
Sketch Prototype
Invitation Attendance
Suggestion Description
Question Answer
Propose Test
Destructive Constructive
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Criticism
Grounds us to the past
Guides our future
Supplies a foundation
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The Critique
In a group setting
All involved
Positive tones, not always positive criticism
The truth
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What design isn’t?
Art
anti-business
fashion or style
bitter
ego-centric
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What is UX?Happy People Spend More Money
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AppleCan you be like Steve?(I don’t think so, but let’s see.)
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Why apple?$5,700 Powerbook = $330,000+ (1997)
$300 iPod = $11,000+ (2003)
NY Times: April 27, 2010
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Anyone can be a ...Cook
Artist
Designer
Whatever
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But did he meanThis guy?
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or THIS guy!
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What about ...
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Warning!!!!This takes time
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ObserveAnd relate what you’ve seen
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Why do we observe?
Learn
Gain insight
Empathy
Validation
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Do it together
To relate
To align
To empower
To engage
To share the experience
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Participate
To learn
To feel
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Measure (Data)
Easy
Speaks YOUR language
Requires a baseline
Leads to consistency over innovation
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What did you see: Model It!
Abstract it out
Reference
Analysis
Making leads to new ideasCommunication
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Testing/Validation
Prioritize
Recruit
Facilitate
Listen
Record
Analyze
Fix!
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Process in your pocket“Design in the Digital Age” - Kim Goodwin
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Experience prototypesNothing like the real thing, but when you can’t ...
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Using comics
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Build it
http://vimeo.com/3056252
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Over your head?Signs you need to get help.
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How do you know you need help?
Scale
Enterprise
Broad appeal
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Can I just hire a visual designer?Sure!
If you’re an idiot.
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But Great Visual Design does do great things
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Can’t put it at the endVisual Design is an integral part of the function of your system.
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What about Google & Craigslist?Luck & Simplicity
The content IS the interface.
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Take MySpaceComplex Social Interaction Design w/o solid design leads to failure.
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Mint.comUX team was part of initial investment but more importantly part of initial culture.
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ZapposHappy People lead to Happy Feet
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AppleI dare you
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Deep commitment to design
ID through IxD
Designers early on MacOS
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iPod happened because...
CEO Vision (based on experience)
Holistic Design & Engineering
Legal & marketing tied to Design
Product as channel
Service Design - iTunes
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From iPod to iPhone“I love it when a plan comes together.” - Hannibal, The A-Team
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“the Lean Startup”Yes, startups have realities.
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It’s about the cultureNot only about the roles
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There is always this optionResistance is futile ...
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Adaptive UX
Envision
Build
Experience
Learn
LivingKnowledge
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Can we do it?If we respect all the role and the value that they can bring, then, “Yes we can!”
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Let’s talk about it.Build it … and they will come.
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Thank youYou can find me here:@daveixdhttp://davemalouf.com/http://linkedin.com/in/davidmalouf