anwendung des crowdfunding canvas
DESCRIPTION
The slidedeck we used on Crowdday in Köln on february 20th.TRANSCRIPT
Anwendung des Crowdfunding Canvas Twitter: @simondouw | @douwenkoren | 13:00-14:30
research | strategies | campaigns!
Simon Douw Managing Partner, Douw&Koren @simondouw / @douwenkoren
Anwendung des Crowdfunding Canvas
community
time
…
ARTfarm
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
WakaWaka: “Shine Bright”
© 2012-2013 Douw&Koren. All Rights Reserved.!
Fans HIND’s new CD
Mainstream media
40.000 euro
Digital CD, CD, CD with signature, in videoclip
© 2012-2013 Douw&Koren. All Rights Reserved.!
Fans Promotion of HIND’s new CD
Mainstream media
30.000 euro
Digital CD, CD, CD with signature, in videoclip
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
?
Rushmore Group (1.000.000 GBP)
Communityfunding
Your crowd Crowds – The Basics
Crowd Family “We will support you, whatever you do”
Crowd Relations “We know and like you”
Project Relations “We know and like your project/company”
Crowd Degree 2 “We know someone who knows you”
Crowd Degree 3 “We know someone who knows someone who knows you”
Your crowd Crowds – The Basics
Crowd Family “We will support you, whatever you do”
Crowd Relations “We know and like you”
Project Relations “We know and like your project/company”
Crowd Degree 2 “We know someone who knows you”
Crowd Degree 3 “We know someone who knows someone who knows you”
Crowds – The Specialists
Crowd Fathers “If I know and like you(r project), I’m willing to invest quite an amount of money”
Branche relations “I don’t know you or your project specifically, but I am into the field you are active in”
Crowd Connectors “I can warmly connect you to a big and relevant audience.
© 2012-2013 Douw&Koren. All Rights Reserved.!
Wording / Tone of Voice
1. “Make, build” vs. “Donate, help”
2. “We” & “Build together”
3. “New” & “For the first time ever”
4. “Necessary”, “Only possible if”, “Make a difference”
© 2012-2013 Douw&Koren. All Rights Reserved.!
Selecting your infrastructure
FACTS
1. Model
2. Region (Crowdfunding is “glocal”)
3. Niche or more general campaign?
Selecting your infrastructure
FACTS
1. Model
2. Region (Crowdfunding is “glocal”)
3. Niche or more general campaign?
ADDITIONAL
1. Functionalities (e.g., interaction)
2. Look and feel
3. Quality check (legal, experience)
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
© 2012-2013 Douw&Koren. All Rights Reserved.!
Project staat online
DAY 1 OF YOUR CAMPAIGN
“Warmte” van de campagne
5%
Your crowd Crowds – The Basics
Crowd Family “We will support you, whatever you do”
Crowd Relations “We know and like you”
Project Relations “We know and like your project/company”
Crowd Degree 2 “We know someone who knows you”
Crowd Degree 3 “We know someone who knows someone who knows you”
Crowds – The Specialists
Crowd Fathers “If I know and like you, I’m willing to invest quite an amount of money”
Branche relations “I don’t know you or your project specifically, but I am into the field you are active in”
Crowd Connectors “I can warmly connect you to a big and relevant audience.
© 2012-2013 Douw&Koren. All Rights Reserved.!
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Simon Douw!Managing Partner, Douw&[email protected]!+31-630576531!@simondouw / @douwenkoren!www.douwenkoren.nl!