Dear Marketer BRING THE LOVE BACK Marketing

DATA

Omni channel

Thomas Cook Belgium TEDx Flanders Social Marketing Forum 20 years experience Consultant Innovation & Marketing Projects Evolution Founder HANS SMELLINCKX Omni-channel Marketing Social Media E-mail Marketing CRM Digital Marketing Mobile Marketing Blogger Metrics, KPIs & dashboarding Branding & Reach Twitter.com/hanssmellinckx

Some of My References

Brands need to engage

Once upon a time

Passion Socially embedded Shop owner Human Expert

Including: a TOM study aka proof that you did a good job the same shit as last year Kotler based

Surprise Stand out

Whats your Happiness index?

Detect change!

DATA

20 25 year old Female Student Single University student No children Lower social class

ENIAC Electronic Numerical Integrator And Computer

DATA DATA WAREHOUSE BIG CRM BI

ROADMAP

75% Of seniors say their company is data driven

65% (Big) Data not part of the strategy

56% Organisational silo biggest barrier

Challenges

Organisation silos

Technical debate

People skills Tools technology

Nobody understands

Simply possessing stores of data does not automatically distribute your marketing spend into the right channels and generate an impressive ROI Jon Baron CEO Tagman

1 CONNECT

Perfection Does not exist

TIME

2 SEGMENTATION

Socio demo

Socio demo employment Maritial status gender age education Social class

Simple Filter

COMPLEXITY Degree of ROI Real-time (social/mobile) Behaviour criteria Behaviour criteria Lifestyle criteria (Buying) history Socio demo Excel access TIME SAP Oracle / IBM

Confirmed behaviour Unknown future behaviour

Visualise it! http://projects.nytimes.com/census/2010/explorer

Visualise it!

We need Mad men Mad scientists

HANS SMELLINCKX 30 something omni-channel marketer Contact me! www.twitter.com/hanssmellinckx