anton diaz: our awesome planet - the strategic and tactic usage of media in social business

Download Anton Diaz: Our Awesome Planet - The Strategic and Tactic Usage of  Media in Social Business

Post on 26-Oct-2015

37 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Presentation on the 2nd day of the Social Business Summit held at the GK Enchanted Farm Village University in Angat, Bulacan, Philippines on October 2-5, 2013.

TRANSCRIPT

  • Gawad Kalinga Enchanted Farm Village 2013

    The Strategic and Tactic Usage of Media in Social Business

    by Anton Diaz, Founder, www.OurAwesomePlanet.com

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    PHILIPPINES is the SOCIAL MEDIA CAPITAL OF THE WORLD

    #1. Philippines> Facebook: 93.9%26,866,700 Facebook Citizens in the Philippines*> Twitter: 16.1%> LinkedIn: 1.9%> Internet Use: 29.7%29,700,000 Internet Users in the Philippines**

    Thursday, October 3, 13

  • 3The Strategic and Tactic Usage of Media in Social BusinessThe Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Copyright 2012. Anton Diaz www.OurAwesomePlanet.comThursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Copyright 2012. Anton Diaz www.OurAwesomePlanet.com

    Top Mistakes Entreprenuers Make in Social Media & Internet Marketing

    1. Lousy Photos and Not Answering Email or Comments2. Going after Popularity instead of Impact

    3. Applying Obsolete Internet Marketing Strategies

    4. Blogging for the moment vs. blogging for the future

    5. Lost in how to develop their skills in marketing online

    Thursday, October 3, 13

  • 8 Things I Learned on How to leverage Social Media in Marketing your

    Social Business,over the Past 8 Years of Our

    Awesome Planet

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • #1 Food and Travel Blog since 20051,000,000+ pageviews in 2 months 45,000+ Facebook Fans 20,000+ pageviews / day 10,200+ Blog Readers 12,000+ Twitter Followers 8,000+ Facebook Friends 70 Klout Score

    Thursday, October 3, 13

  • A love letter to our sons 2005Thursday, October 3, 13

  • Inspire One Mind. Touch One Heart.

    One Filipino at a time.

    2006Thursday, October 3, 13

  • KERYGMA CONFERENCE

    2007Thursday, October 3, 13

  • Live your Passion. You gotta go after the things you want

    while you're still in your prime. 2008

    Thursday, October 3, 13

  • 2008Thursday, October 3, 13

  • ULTIMATE CULINARY TOURS

    2008

    ULTIMATE CULINARY TOURS

    Thursday, October 3, 13

  • 2009

    MAVEN SECRETS MAVEN SECRETS

    Thursday, October 3, 13

  • ULTIMATE TASTE TEST

    2010

    ULTIMATE TASTE TEST

    Thursday, October 3, 13

  • 2010

    MERCATO CENTRALE

    Thursday, October 3, 13

  • 2011

    MIDNIGHT MERCATO

    Thursday, October 3, 13

  • 17

    MEZZA NORTE (QC)

    2012Thursday, October 3, 13

  • 18

    CUCINA ANDARE (MAKATI)

    20122012Thursday, October 3, 13

  • 8 Things I Learned on How to leverage Social Media in Marketing your

    Social Business,over the Past 8 Years of Our

    Awesome Planet

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • #1: RIGHT MESSAGE to the

    RIGHT AUDIENCEat the RIGHT TIME

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    Thursday, October 3, 13

  • #2: LEGEND STORY TELLING

    is the number #1 skill you need to learn in social

    media marketing

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • Click to edit Master title style

    Click to edit Master text styles Second level Third level Fourth level Fifth level

    How do you tell your story to the youth?Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    LEGEND STORY TELLING- HERO (Protagonist)- IMPOSSIBLE PROBLEM (Challenge)- MAGIC HAPPENS (Insight or Big Idea)- PROBLEM SOLVED (Solution)- YOU LIVE HAPPILY EVER AFTER

    Thursday, October 3, 13

  • #3: Social Media is a CONNECTION and ENGAGEMENT Platform

    (not a popularity spamming tool)

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    The Key to EngagementBased on Nuero Linguistic Programming studies, we communicate 7% Words, 38% Tonality, 55% Physiology

    Learn the Visual, Auditory, and Kinesthetic types.

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    1. Ask yourself: Before going to bed at night, it is most important for you that:

    (a) the room is nearly or completely dark,(b) the room is quiet or has pleasing

    sounds, or(c) your bed feels comfortable.

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    2. For you, having rapport with someone is to:

    (a) see that person in a wonderful and easy-to-be-with manner,(b) hear that person communicate things to you in the same manner that you would, or(c) feel toward that person the way you sense he/she feels toward you.

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    3. When you agree with someone, you would most likely say:

    (a) "that looks right",(b) "that sounds right", or(c) "that feels right".

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    Visual, Auditory, and Kinesthetic (VAK) Types

    If you answered all "A", you may be a predominantly Visual person. If all "B", Auditory. And if all "C", Kinesthetic.

    Thursday, October 3, 13

  • #4:Consistent & globally unique

    Brandingand

    The TRIANGLE OFFENSE

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • 31

    LEGENDSTORY

    The Strategic and Tactic Usage of Media in Social Business

    YOUR BRAND (GLOBALLY UNIQUE & CONSISTENT)

    Thursday, October 3, 13

  • #5:CREDENTIALS

    (from established experts in the industry)

    and TESTIMONIALS (from users of products)

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    CREDENTIALIZE YOUR STORY- Established Experts in your Industry- Leading Local Magazine, Newspaper - Respected Global News Organization- Objective Assessments and Critics- Celebrities

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    TESTIMONIAL FOR YOUR PRODUCT- Customers or users of your products- Partners that you worked with - Suppliers that you worked with- Online Raves and unsolicited feedback

    Thursday, October 3, 13

  • #6:The Success Formula:

    Product Quality (50%), Story and Packaging (50%), + World Class Partnerships

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • #7:CHANGING THE POP CULTURE

    of your time is a must to succeed.

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    CHANGING THE POPULAR CULTURE- From Fad to Habit- We vs. Them (Create the Contrast)- Influencers as Champions- Generational Intervention- Build to Critical Mass

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University 2013

    EXAMPLES:

    - From Coffee to Tea or Healthy Fruit Juice- From Malling to hanging out in Markets- From Flown In Imported to Fresh Local- Using our own definitions vs. Referencing other definitions- Using Tagalog Names (italizing English)

    Thursday, October 3, 13

  • The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    #8: VIRAL MARKETING

    is the most effective and cost-effective way to market online

    and offline

    Thursday, October 3, 13

  • What is Viral in the Philippines?

    The Strategic and Tactic Usage of Media in Social Business

    Gawad Kalinga Enchanted Farm Village University

    Thursday, October 3, 13

  • What is Viral in the Philippines?1. Privy Info/ tsismis

    The Strategic and Tactic Usage of Media in So