anton diaz: our awesome planet - the strategic and tactic usage of media in social business

Gawad Kalinga Enchanted Farm Village 2013

The Strategic and Tactic Usage of Media in Social Business

by Anton Diaz, Founder, www.OurAwesomePlanet.com

Thursday, October 3, 13

http://www.OurAwesomePlanet.com



Gawad Kalinga Enchanted Farm Village University 2013

PHILIPPINES is the SOCIAL MEDIA CAPITAL OF THE WORLD

#1. Philippines> Facebook: 93.9%26,866,700 Facebook Citizens in the Philippines*> Twitter: 16.1%> LinkedIn: 1.9%> Internet Use: 29.7%29,700,000 Internet Users in the Philippines**


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The Strategic and Tactic Usage of Media in Social BusinessThe Strategic and Tactic Usage of Media in Social Business

Gawad Kalinga Enchanted Farm Village University



Copyright 2012. Anton Diaz www.OurAwesomePlanet.com

Top Mistakes Entreprenuers Make in Social Media & Internet Marketing

1. Lousy Photos and Not Answering Email or Comments2. Going after Popularity instead of Impact

3. Applying Obsolete Internet Marketing Strategies

4. Blogging for the moment vs. blogging for the future

5. Lost in how to develop their skills in marketing online



8 Things I Learned on How to leverage Social Media in Marketing your

Social Business,over the Past 8 Years of Our

Awesome Planet




#1 Food and Travel Blog since 20051,000,000+ pageviews in 2 months 45,000+ Facebook Fans 20,000+ pageviews / day 10,200+ Blog Readers 12,000+ Twitter Followers 8,000+ Facebook Friends 70 Klout Score


A love letter to our sons… 2005Thursday, October 3, 13

Inspire One Mind. Touch One Heart.

One Filipino at a time.

2006Thursday, October 3, 13

KERYGMA CONFERENCE


Live your Passion.“ You gotta go after the things you want

while you're still in your prime. ”


ULTIMATE CULINARY TOURS

2008

ULTIMATE CULINARY TOURS


2009

MAVEN SECRETS MAVEN SECRETS


ULTIMATE TASTE TEST

2010

ULTIMATE TASTE TEST


2010

MERCATO CENTRALE


2011

MIDNIGHT MERCATO


17

MEZZA NORTE (QC)


18

CUCINA ANDARE (MAKATI)


8 Things I Learned on How to leverage Social Media in Marketing your

Social Business,over the Past 8 Years of Our

Awesome Planet




#1: RIGHT MESSAGE to the

RIGHT AUDIENCEat the RIGHT TIME




#2: LEGEND STORY TELLING

is the number #1 skill you need to learn in social

media marketing




Click to edit Master title style

• Click to edit Master text styles• Second level• Third level• Fourth level• Fifth level

How do you tell your story to the youth?Thursday, October 3, 13



LEGEND STORY TELLING- HERO (Protagonist)- IMPOSSIBLE PROBLEM (Challenge)- MAGIC HAPPENS (Insight or Big Idea)- PROBLEM SOLVED (Solution)- YOU LIVE HAPPILY EVER AFTER


#3: Social Media is a CONNECTION and ENGAGEMENT Platform

(not a popularity spamming tool)






The Key to EngagementBased on Nuero Linguistic Programming studies, we communicate 7% Words, 38% Tonality, 55% Physiology

Learn the Visual, Auditory, and Kinesthetic types.




1. Ask yourself: Before going to bed at night, it is most important for you that:

(a) the room is nearly or completely dark,(b) the room is quiet or has pleasing

sounds, or(c) your bed feels comfortable.




2. For you, having rapport with someone is to:

(a) see that person in a wonderful and easy-to-be-with manner,(b) hear that person communicate things to you in the same manner that you would, or(c) feel toward that person the way you sense he/she feels toward you.




3. When you agree with someone, you would most likely say:

(a) "that looks right",(b) "that sounds right", or(c) "that feels right".




Visual, Auditory, and Kinesthetic (VAK) Types

• If you answered all "A", you may be a predominantly Visual person. • If all "B", Auditory. • And if all "C", Kinesthetic.


#4:Consistent & globally unique

Brandingand

The TRIANGLE OFFENSE




31

LEGENDSTORY


YOUR BRAND (GLOBALLY UNIQUE & CONSISTENT)


#5:CREDENTIALS

(from established experts in the industry)

and TESTIMONIALS (from users of products)






CREDENTIALIZE YOUR STORY- Established Experts in your Industry- Leading Local Magazine, Newspaper - Respected Global News Organization- Objective Assessments and Critics- Celebrities




TESTIMONIAL FOR YOUR PRODUCT- Customers or users of your products- Partners that you worked with - Suppliers that you worked with- Online Raves and unsolicited feedback


#6:The Success Formula:

Product Quality (50%), Story and Packaging (50%), + World Class Partnerships




#7:CHANGING THE POP CULTURE

of your time is a must to succeed.






CHANGING THE POPULAR CULTURE- From Fad to Habit- We vs. Them (Create the Contrast)- Influencers as Champions- Generational Intervention- Build to Critical Mass




EXAMPLES:

- From Coffee to Tea or Healthy Fruit Juice- From Malling to hanging out in Markets- From “Flown In Imported” to “Fresh Local”- Using our own definitions vs. Referencing other definitions- Using Tagalog Names (italizing English)




#8: VIRAL MARKETING

is the most effective and cost-effective way to market online

and offline


What is Viral in the Philippines?




What is Viral in the Philippines?1. Privy Info/ “tsismis”




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals 8. Make Money Online




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals 8. Make Money Online 9. Pinoy Pride & Nationalism




What is Viral in the Philippines?1. Privy Info/ “tsismis”2. Food / Recipe3. Nostalgia4. Parenting and Kids 5. NEW, Cool and Unusual 6. Mundane and Funny 7. Deals 8. Make Money Online 9. Pinoy Pride & Nationalism10. LOVE




2014 is the BEST TIME to launch a social business in Manila!







1. Internet Penetration is approaching 50%





1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old





1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old3. 2007 is the year when most cool social businesses were created, it’s a cycle of every 7 years





1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old3. 2007 is the year when most cool social businesses were created, it’s a cycle of every 7 years4. Gawad Kalinga’s Social Business Revolution





1. Internet Penetration is approaching 50%2. The Average Age of the Philippines will be 24 yrs old3. 2007 is the year when most cool social businesses were created, it’s a cycle of every 7 years4. Gawad Kalinga’s Social Business Revolution5. You should establish your business in your 30’s


BLOGGING: THE FORMULA FOR SUCCESS!

Copyright 2012. Anton Diaz www.OurAwesomePlanet.com

Live an Awesome Life!

Anton DiazFounder, OurAwesomePlanet.com

Add me in Facebook: antondiazAdd me in Twitter: antondiaz

[email protected]+63917-5683627




mailto:[email protected]

mailto:[email protected]

anton diaz: our awesome planet - the strategic and tactic usage of media in social business

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