Anti-Piracy propaganda

This is the start of the video, where the black -smith is heating up an ion rod. This is very interesting as the narrator doing the voice over, mentions a pirate. Also the line “don’t let them brand you with their mark’. Is direct address to the audience, this also reminds me of a horror film of some sort with it s dull lighting and generic colours.

The X is symbolic of pirates, which links to the point, I earlier mentioned also it could be seen as a scare tactic as this short clip relies heavily on fear. Which in most cases works. But as people are getting smarter it doesn’t really work. As copywriting has been getting more common as its easier to watch movies and music videos, which you could get for free rather then paying for it.

This image is supposed to be a representation off the amount of the entertainment videos that will be sold . Which is odd as this shot doesn’t really mean anything and is slightly irrelevant .As the narrator mentions ‘piracy funds organised crime ‘. Which is a little vague and inappropriate to what they are trying to get across to the audience. By using emotive language trying to grab the audience attention, also making them feel sympathy that participating in this crime you will destroy the video and music industry .

This image links to the 3rd one as this is an extreme way, which represents, the filming and video industry being destroyed. This is done as it links with the theme of horror and fear.

This is the final shot of the sequence, that basically emphasises it’s a federal offence to copyright. Also informing the audience by giving you numbers to call.