anti-bacterial wet tissues pigeon corporation hand & mouth wet tissues new value-added wet...
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Anti-BacterialAnti-Bacterial Wet TissuesWet Tissues
PIGEON Corporation
Hand & Mouth Hand & Mouth Wet TissuesWet Tissues
New Value-added Wet Tissues Lineups:New Value-added Wet Tissues Lineups:
- Our Love to Your Baby -- Our Love to Your Baby -
I choose products which package claiming “Disinfect” or “An
ti-bacteria l”
The one which it is possible to use with the child is good.
I think of the safety as the
first thing.
I wonder if it is gentle enough to my baby’s skin..Safety & Effect
Safety
Effect
Customers seek the balance of the effect and the Customers seek the balance of the effect and the safety.safety.
Customer’s voice….Customer’s voice….
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
0
10
20
30
40
50
60
70
80
市場規模 購入意向
It showed the high potential for Hand & Mouth Wipe and Anti-Bacterial Wipes, according to the survey conducted in Taiwan.
Market PotentialMarket Potential - Consumer Survey in Taiwan- Consumer Survey in Taiwan
Q: Which products attracts you and may purchase if available at retails?Q: Which products attracts you and may purchase if available at retails?
Hand
& Mou
th B
ig-P
ack
Hand
& Mou
th B
ig-P
ack
Hand
& Mou
th H
andy
-Pac
k
Hand
& Mou
th H
andy
-Pac
k
Body
Swea
t Wip
e Big
-Pac
k
Body
Swea
t Wip
e Big
-Pac
k
Body
Swea
t Wip
e Han
dy-P
ack
Body
Swea
t Wip
e Han
dy-P
ack
Anti-B
acte
rial B
ig-P
ack
Anti-B
acte
rial B
ig-P
ack
Anti-B
acte
rial H
andy
-Pac
k
Anti-B
acte
rial H
andy
-Pac
k
Anti-M
osqu
ito W
ipe
Anti-M
osqu
ito W
ipe
Toot
h W
ipe
Big-p
ack
Toot
h W
ipe
Big-p
ack
Toot
h W
ipe
Handy
-pac
k
Toot
h W
ipe
Handy
-pac
k
Toot
h W
ipe
Sing
le-p
ack
Toot
h W
ipe
Sing
le-p
ack
Breat
h Car
e W
ipe
Big-p
ack
Breat
h Car
e W
ipe
Big-p
ack
Breat
h Car
e W
ipe
Handy
-pac
k
Breat
h Car
e W
ipe
Handy
-pac
k
Breat
h Car
e W
ipe
Sing
le-p
ack
Breat
h Car
e W
ipe
Sing
le-p
ack
Market Size # of “YES”
Market Potential Market Potential - Sales of Anti-Bacterial Wipes in - Sales of Anti-Bacterial Wipes in
JapanJapanUnit: JPY Unit: JPY (Million)(Million)
Summary of featuresSummary of features Items Alcohol
(%)食品原料Food
ingredients
Anti-Bacterial
International Certified
NEW Hand & Mouth Wet Tissues, 60P / 20P
0% Food Grade Ingredients 100%(Japanese Food Sanitation Law)
No No
New Anti-Bacteria lWet Tissues, 60P / 20P
10.4% Food Grade Ingredients 100%(Japanese Food Sanitation Law)
Yes AATCC(see next
slide)
What is AATCC?What is AATCC?
AATCC (American Association Textile Chemists and Colorists) AATCC is the world’s leading not-for-profit association serving textile professionals since 1921. AATCC is headquartered in USA, providing test method development, quality control materials, and professional networking for thousands of members in 60 countries throughout the world.
LEGEND : LEGEND : ◎: Most suitable wipes to use ○: Can be used△: Can be used but not recommendable as they are not specialized in×: Totally can not be used
Baby WipesBaby Wipes Hand and Hand and Mouth WipesMouth Wipes
Anti-Bacteria Anti-Bacteria WipesWipes
Baby's buttock ◎ ○ ×
Baby's body and face ○ ○ ○
Baby's mouth area ○ ◎ ○
Baby's hands ○ ◎ ◎
Kills bacteria on Toys, Pacifiers those baby's mouth-contact accessories
× × ◎
Kills bacteria on utensils, table, Potty-chair and etc × × ◎
Contains Alcohol? No No (from Mar2010 onwards)
Yes (Food grade)
100% Food grade ingredients? No Yes Yes
How to differentiate from regular Baby How to differentiate from regular Baby Wipes?Wipes?
Use Scene: Anti-BacterialUse Scene: Anti-Bacterial
• Clean up hands after play.• Clean feeding utensils before use.• Clean pacifiers and teethers before use.• Clean up toys.• Clean up table and chair around the kids.• Outdoor • Others..........
Use Scene: Hand & MouthUse Scene: Hand & Mouth
• Clean feeding utensils before use.
• Clean up hands before the meal.
• Clean up around the mouth after the meal.
• Clean up hands after the meal.
• Clean up spills in the eating on the table.
• Clean pacifiers and teethers before use.
• Others..........
Place in RetailsPlace in Retails
• Baby food corner• Weaning corner• Picnic, out-door corner
• Protecting infection corner• Influenza corner• Hygienic corner• Out door corner• Pacifiers, Toys…
Anti-Bacterial :Anti-Bacterial :
Hand & Mouth : Hand & Mouth :
Product SpecificationProduct Specification
Name0
Anti-Bacterial Wet Tissues 60 Sheets
Anti-Bacterial Wet Tissues 20 Sheets
Hand & Mouth Wet Tissues 60 Sheets 2in1
Hand & Mouth Wet Tissues 20Sheets 2in1
Code 10868 10869 11804 11802
Carton 47.2 x 35.2 x 14.4 40.2 x 29.2 x 18.9 48.2 x 24.4 x 19.4 40.2 x 29.2 x 18.9
M3 0.024 0.022 0.023 0.022
Weight 6.1 kg 5.7Kg 6.6Kg 5.7Kg
Pcs/ctn 24 pc 60 pc 12 bags (24 pc) 30 bags (60 pc)
C.O. Thailand Thailand Thailand Thailand
Ship out Thailand Thailand Thailand Thailand
Anti-Bacterial Wet
Anti-Bacterial Wet
TissuesTissues
(60 sheets & 20 sheets)
(60 sheets & 20 sheets)
- Our Love to Your Baby -- Our Love to Your Baby -
Hand and Mouth Wet Tissues
Hand and Mouth Wet Tissues
(60 sheets & 20 sheets)
(60 sheets & 20 sheets)
- Our Love to Your Baby -- Our Love to Your Baby -