anthony (tony) ostrom_products showcase
TRANSCRIPT
A Product Development and Marketing Leader
nthony P. Ostrom
Ver.20160616
OverviewProduct Development and Marketing leader known for aligning technologies, brand direction and consumer needs to create successful product portfolios that increase profitability and market share. Over 22 years of experience in the consumer electronics industry. Strong management, cross-‐departmental creative, leadership, presentation and problem solving skills.
• Product Development
• Strategic Planning
• Roadmap Development
• Competitive Positioning
• Business Case Creation
Additional Details
• LinkedIn Profile: https://www.linkedin.com/in/anthonyostrom
• Resume Request: [email protected]
• Innovation
• Use Case Definition
• Targeted Messaging
• Merchandising
• Out-‐of-‐Box Experience
• Product & Brand Marketing
• Problem Solving
• Team Leadership
• Creativity
• Presentation Creation & Delivery
Manville SmithV.P. Marketing at JL Audio
Recommendations“Tony Ostrom is a highly capable, industrious and creative human being. He is also a person of excellent character. In his marketing role at JL Audio, Tony tackled numerous projects requiring technical and creative skills and consistently produced excellent results. He is a solid team player and a keen contributor in group discussions and strategy sessions. I recommend him wholeheartedly for anyone seeking a person that can add creative and intellectual horsepower to a team.”
Rick SantiagoCo-‐founder and CEO at Indy Audio Labs, LLC
“Tony is a true visionary in product planning and marketing. He's a passionate individual that is a pleasure to work with. Tony's broad background spans many disciplines from product design, graphical interfaces through product planning and marketing. Tony can speak with confidence to almost any audience, whether customer, executive, technical or non-‐technical. Tony brings energy and action to any team he's on.”
John CarterProduct Development Innovation Consultant
“Tony was an exceptional product marketing director with deep experience in all aspects of product related marketing. He led numerous successful programs at Klipsch, in a number of categories including established and several new to Klipsch. Tony was an excellent communicator, great team leader, and skilled marketer.”
Mike KlipschPurdue University Trustee; Partner at Grand Park Fieldhouse, LLCPresident Global Operations/Business Development, Chief Operating Officer and Chief Counsel at Klipsch
“I worked closely with Tony for approximately 6 years and found him to be an exceptional product marketing leader. He is very creative, detail orientated and a strong advocate/communicator with customers and reviewers. Solid team player that was well respected and worked well with internal product team members and external supplier partners alike.”
Product Development Body of Work
Reference Premiere HD WirelessHigh Definition Wireless Home Theater
GoalCreate a high definition, wireless home theater system within the Reference Premiere family
OutcomeIncorporated WiSA technology, proprietary bass management and created the Smart Speaker Selector (Patent Pending) together with Reference Premiere acoustics and custom electronics to deliver true HD sound in up to 7.1 systems that can be set-‐up in less than fifteen minutes.
Product Specificss Extremely simple set-‐up of up to 7.1 systemss HD sound transmitted at 24bit/96kHzs Reference Premiere sound and custom electronics
Accolades“The slender towers are rather deceptive in that you hardly get a sense of how powerful they really are—AV fanatics who crave a high-‐performance system that looks good and sets up in 10 minutes are bound to be thrilled with this system’s spousal-‐acceptance factor. And yet, without question, one of the main selling points of this system is its raw power and fantastic fidelity. It really is the best of both worlds”-‐ Mark Henninger, AVS Forums [12/31/2015]
LineRF-‐Hub1 Control CenterRF-‐440WF Wireless FloorstandersRF-‐440WC Wireless CenterRF-‐140WM Wireless MonitorsRF-‐110WSW Wireless Subwoofer
GrooveBluetooth Audio System
GoalCreate a simple, portable, wireless audio system with great sound as the priority
OutcomeGroove is a performance-‐first, robust, great-‐sounding solution built for real-‐world use cases
Product Specificss Large, 3” driver and dual oval passivess IPx4 protection ratings Focus on performance, not frills
Accolades“Groove indeed plays loud for its size and produces a surprising amount of bass. Hide it in a room and chances are people will think the sound is coming from a much larger speaker.”-‐ CNET [2/10/2016]
“On tracks with powerful sub-‐bass content like The Knife's "Silent Shout," the Groove delivers a powerful low frequency thump, with plenty of deep bass presence—a bit surprising for its modest size.”-‐ PC Mag [12/22/2015]
Reference R-‐15PMPowered Monitors
GoalCreate a pair of powered monitors with versatile connectivity
OutcomeThe first powered Reference monitors with category leading connection options and premium sound
Product Specificss Phono pre-‐amp, USB audio, optical, analog and Bluetooth inputs
s Custom power and DSP electronicss Reference acoustics
Accolades“No one would describe the R-‐15PM's sound as shy and retiring; this little guy kicks butt.”-‐ Steve Guttenberg, CNET [3/12/2016]
“Regardless of whether I used the R-‐15PMs to listen to my music collection, catch a movie, play video games, or simply to watch a TV show, they delivered clear, dynamic, and completely non-‐fatiguing sound.”-‐ Mark Henninger, AVS Forums [3/24/2016]
ULTRAFAST
SETUP
TURNTABLE READY
USB AUDIOREADY
Reference R-‐4BSound Bar
GoalExpand sound bar assortment to a more aggressive price point while maintaining high performance standards
OutcomeDelivered 2.1 solution with new industrial design, improved user interface and control while hitting retail price point and internal margin targets
Product Specificss 2.1 with wireless subwoofers Improved industrial designs Three sound modess Enhanced user interface feedback
Accolades“If you’re looking for a sound system requiring minimal setup and high quality acoustics Klipsch has got you covered with the R-‐4B. For the simplicity, lightweight design and the great sound, the price tag of $400 can’t be beat.”-‐ Busted Wallet [1/27/2016]
Reference RSB-‐6 & RSB-‐8Sound Bars
GoalReplace the R-‐4B at the low end of the sound bar assortment and add key features
OutcomeDeveloped RSB-‐6 with HDMI 2.0 in and out and new industrial design to align sound bar family. RSB-‐8 adds Play-‐Fi wireless multiroom content access and control capabilities.
Product Specificss New industrial designs 2.1 solution with dual mids per channels HDMI 2.0 in and outs Play-‐Fi connectivity (RSB-‐8)
Launches Fall 2016
Reference RSB-‐11 & RSB-‐14Sound Bars
GoalReplace the very successful R-‐10B sound bar at mass retail with a new design delivering a greater feature set
OutcomeProduced the RSB-‐11 with improved connectivity, family design language including a completely redesigned subwoofer and then leveraged that platform to create the RSB-‐14 incorporating Play-‐Fi connectivity
Product Specificss New industrial designs 2.1 solutions with 44” lengths HDMI 2.0 (3 x in and 1 x out)s Play-‐Fi connectivity (RSB-‐14)
Launches Fall 2016
GateWireless Distributed Audio
GoalCreate a simple way to integrate legacy gear into the Play-‐Fi wireless audio ecosystem
OutcomeThe Gate allows any source or powered audio system to wirelessly interact with other Play-‐Fi enabled equipment and either broadcast local content or receive content from a streaming service, another source within the network of stored content from a connected drive. Content access and control is managed within any Play-‐Fi application.
Product Specificss Access and control of Play-‐Fi contents Connects easily to any legacy devices Compact design and affordable price point
Launches Fall 2016
PowerGateWireless Distributed Audio
GoalProvide an elegant and simple way for a new generation of audio enthusiasts to power a 2.0/2.1 system while also allowing access to and control of content
OutcomePowerGate combines a powerful and well designed two-‐channel amplifier with a myriad of connection options including Play-‐Fi wireless content access and control to create an incredibly versatile solution for almost any 2.0 or 2.1 set-‐up
High ResDigital Inputs
Launches Fall 2016
Product Specificss Numerous connection options: Phono Pre-‐Amp, Digital, Analog, Bluetooth, Play-‐Fis 100W x 2 digital amplifiers Access and control of Play-‐Fi content through any Play-‐Fi application
R-‐1 Room SpeakerWireless Distributed Audio
GoalTo deliver a simple speaker system with multiple uses throughout a Play-‐Fi eco-‐system
OutcomeThe R-‐1 Room Speaker can be used as a single speaker or a stereo pair to add sound to any room in the Play-‐Fi network and can also be used as surround channels with any Play-‐Fi enabled Klipsch sound bar
Product Specificss Two-‐way acoustic systems Play-‐Fi integrations Multiple use cases
Multiple Uses
Single room speaker
Stereo pair of room speakers
Surrounds for sound bar
Launches Fall 2016
One FoundationWireless Digital Audio System
GoalSet the standard for all-‐in-‐one system performance and capabilities
OutcomeDelivered a stunning and elegant, high-‐performance audio solution with hand-‐crafted appeal, a thoughtful material pallet and user-‐friendly design
Accolades“Whether it was 808-‐heavy hip-‐hop, the blend of fast drum arrangements and electric synths of EDM or blues guitar riffs, the One Foundation performed exceptionally”…“At $999.99 USD, the One Foundation premium home audio hi-‐fi system sits toward the top of the price spectrum, and yet its timeless design, environmentally-‐conscious construction and first-‐rate sound justifies every penny.”-‐ Hypebeast [12/4/2014]
“…we're not talking about a relatively standard looking sound bar, but instead a striking piece of technology that will add to your home's sense of style.” -‐ Smarthouse.com.au [10/17/2014]
Product Specificss Two-‐way, two-‐channel design with 5.25” woofers and Danish designed tweeterss 220W total powers Custom breakaway glaze FSC-‐certified white oak baffles Aluminum master control knob with color-‐coded glowing status user feedbacks Digital, analog and wireless audio inputs
Get Up Stand UpBluetooth Audio System
GoalCreate a tabletop audio system with striking design and great sound while maintaining Earth-‐friendly brand standards
OutcomeDelivered beautiful, bent wood design with two-‐way acoustic system that provides outstanding performance in any home or office environment
Product Specificss FSC-‐certified bent wood frames Two-‐way design with 4.5” woofers and 1” fabric tweeterss Bluetooth and analog inputss IR remote control
Accolades“Overall the House of Marley Get Up Stand Up Home Audio System was a surprise performer. The system sounds great, looks even better, and it's good to see a company sourcing materials with sustainability in mind, making the Get Up Stand Up Home Audio System a stand out choice.”-‐ ApartmentTherapy.com [8/29/2012]
Bag of RiddimPortable Bluetooth Audio System
Accolades“sonic performance…is entirely enjoyable at near-‐field listening levels but particularly impressive at very high volumes. Once in a while, an audio system comes along with sound balance that sounds ‘just right,’ and Bag of Riddim is one of those speakers.”“If you’re looking for a powerful, large speaker system with a handsome chassis, rich bass, and strong high-‐volume performance, Bag of Riddim is certainly worth considering.”-‐ iLounge [5/6/2013]
GoalCreate a portable audio solution with excellent sound quality and output capabilities while maintaining Earth-‐friendly brand standards
OutcomeDelivered high-‐performance, high-‐output, rugged solution designed for use indoors and out-‐of-‐doors
Product Specificss FSC-‐certified bent wood baffles Two-‐way design with 4.5” wooferss Proprietary REWIND fabric carry bags Bluetooth and analog inputs
Get TogetherPortable Bluetooth Audio System
GoalCreate a versatile, “semi-‐portable” audio solution for multiple locations while maintaining Earth-‐friendly brand standards and achieve a $199 retail price point
OutcomeHit target price point with a great performing, two-‐channel, two-‐way solution with built-‐in battery and made of Earth-‐friendly materials
Product Specificss Stereo, two-‐way design for $199 MSRPs Bamboo baffle and rear panels Exclusive REWIND covered, ported enclosure
Accolades“The sound it kicks out is superb for such a relatively compact unit.”-‐ Let’sTalk-‐Tech.com [6/4/2014]
“The Bose Soundlink III sounded boomy and muddy compared to the Marley Get Together.”“The Marley Get Together actually sounded wider, like you were actually hearing stereo…The Bose Soundlink III sounded like a booming mono speaker in comparison.”-‐ TheGadgeteer.com [7/2/2015]
Roots RockPortable Bluetooth Audio System
Accolades“if you’re looking for a portable Bluetooth sound system that performs much better than many of its peers in the $200 price range, boasts serious green and charitable cause cred and definitely stands out in a room full of hand-‐held black plastic boxes, the House of Marley Roots Rock Bluetooth portable audio system is tough to beat.”-‐ GeekDad.com [8/19/2013]
GoalCreate a convenient, portable audio solution that can easily “go where you go” while maintaining Earth-‐friendly brand standards and hit a $199 retail price point
OutcomeHit target price point with a great performing, two-‐channel solution with built-‐in battery made of Earth-‐friendly materials
Product Specificss Slim, “audio purse” design with carry straps Bamboo side panelss Exclusive REWIND covered body
Positive Vibration / Rebel / RevolutionOn/Over-‐Ear Headphones
Accolades“Someone at HoM (House of Marley) has great skill and/or taste in headphone voicing. Like the Exodus, the Positive Vibration generally won over the panelists…It has a very good tonal balance and a nice ambient quality that sounds genuine, not falsely created.”-‐ Brent Butterworth and Howard Rodgers for Sound and Vision [4/6/2012]
“Positive Vibration is the safest recommendation we can make of the six ~$59 models tested here. We can’t imagine you’d hate it, and there’s a very good chance you’ll love it.”-‐ Brent Butterworth for Sound and Vision [4/6/2012]
Positive Vibration(multiple additional color ways)
Rebel(multiple additional color ways)
Revolution(multiple additional color ways)
GoalBring a diversified assortment of on and over-‐ear headphones to market with best-‐in-‐class sound quality and sub $100 MSRPs while incorporating Earth-‐friendly materials
OutcomeDelivered three great sounding models in several color ways and within target timing, MSRPs and margins goals
Product Specificss Earth-‐friendly metals and fabricss Best-‐in-‐class sound by price points Multiple color ways for any style
ExodusOn-‐Ear Headphones
GoalCreate a uniquely designed on-‐ear headphone with obvious Earth-‐friendly intentions
OutcomeBent FSC-‐certified wood, leather and recycled aluminum were brought together to create a beautifully styled, comfortable, high-‐performance on-‐ear headphone
Product Specificss 40mm driverss Leather and bent FSC-‐certified wood headbands Machined, recycled aluminum cans
Accolades“Wow! These were a huge surprise. The sound quality is shockingly good. I'd say right up with best of $150 sealed on-‐ear headphones.”-‐ InnerFidelity.com [11/11/2011]
“…it's the best sound I've heard for $150 USD.”-‐ HeadphoneReviews.org [11/14/2015]
“…these are fantastic at consistently delivering an engaging and exciting performance that I would wear on my daily walk to work.”-‐ Headphonics.com [3/7/2012]
1st Place – Headphone Shootout: The Best and Worst Celebrity Cans“…I have not the slightest complaint about the sound of these… they are excellent.”-‐ Brent Butterworth, Sound and Vision [10/5/2011]
Stir It Up & Redemption SongOn-‐Ear Headphones
Accolades“…the design is out of this world phenomenal…”“…the sound was absolutely pristine. No distortion, no washing out – all of the sounds from highs to lows came through with crystal clarity.”“…compared to other headphones in the same price range (like some of the Beats cans I’ve tried out), the Stir It Up headphones blow them away.”-‐ CNET [11/23/2011]
“The Stir It Up won me over even before I heard it. Construction quality is a step up from the mostly plastic Bose Quiet Comfort, Monster Beats by Dre and Ludacris headphones.” Editor’s Rating: 5/5 “Perfect”-‐ GadgetReview [8/3/2015]
Stir It Up Redemption Song
GoalCreate a pair of mid/premium on-‐ear solutions that represent the brand’s high-‐performance and Earth-‐friendly ideals
OutcomeDelivered two designs using Earth-‐friendly fabrics, woods and recycled metals that exude quality, comfort and style while performing at a very high level
Product Specificss FSC-‐certified Beech woods Stitched fabric and leather headbandss Removable, tangle-‐free cables
TTR DestinyOver-‐Ear Active Noise Cancelling Headphones
Accolades“Comfiest headphones I’ve ever tried, much better than any headphones in this price range, clear sound with highs, mids’ and lows.”-‐ Head-‐Fi.org [5/1/2013]
“Since early 2011, the company has delivered a solid line-‐up of affordable, well-‐built, and good-‐sounding headphones. The TTR Destiny is no exception.”-‐ Wired [4/30/2012]
GoalDeliver a classically inspired, robust over-‐ear headphone solution with active noise cancelling
OutcomeTrenchTown Rock (TTR) Destiny ANC headphones anchored the premium end on the initial headphone assortment and incorporated powerful 40mm drivers, stitched leather components and premium metal materials to create a stunningly differentiated design to compliment their powerfully accurate sound
Product Specificss Powerful 40mm custom-‐tuned driverss Machined finished recycled aluminum cans s Soft leather inner headband and ear cushionss Active noise cancelling technology
Smile Jamaica / People Get Ready / RevolutionIn-‐Ear Headphones
GoalDeliver multiple in-‐ear offerings below $100 MSRP while maintaining brand standards of sound quality and Earth-‐friendly material selection
OutcomeCreated three differentiated models in multiple color ways each with unique design and great sound
Product Specificss FSC-‐certified woodss Recycled metals and plasticss Tangle-‐free fabric cabless Mics with one or three-‐button controls available throughout lines
Accolades“If value is your top priority, the Smile Jamaica in-‐ears are a superb choice that combine comfort, durability, style, and performance for less than $20.”-‐ Reviewed.com (part of the USA Today Network [11/20/2015]
“…vocal details were present and alive, and the sound had a snap to it that eludes cheaper earbuds.”-‐ CNET [11/8/2012]
Smile Jamaica(multiple additional color ways)
People Get Ready(multiple additional color ways)
Revolution IE(multiple additional color ways)
Zion / Redemption SongIn-‐Ear Headphones
Accolades“the bass performance delivered by House of Marley is surprisingly strong. Regardless of the tracks we threw at Zion, low-‐end notes, baritone voices, and beats were distortion-‐free, smooth, and rich in a way that we wish was more common in rival products.”-‐ iLounge.com [1/4/2012]
“The build quality and design of the Zion earphones are impressive. Marley has managed to infuse colorful, Jamaican-‐inspired fun into the design, while also making them look like they cost more than they do.”-‐ TheGadgeteer.com [1/18/2012]
Zion(available in two color ways)
Redemption Song IE(available in two color ways)
GoalCreate a small assortment in the mid/premium in-‐ear headphone space with excellent sound quality and style while maintaining brand Earth-‐friendly material goals
OutcomeDeveloped two high-‐performance in-‐ear offerings constructed of premium materials and delivering best-‐in-‐class acoustics
Product Specificss High-‐output 9mm drivers in tuned enclosuress FSC-‐certified Sapele and Birch woodss Tangle-‐free fabric cabless Mics and three-‐button remote controls
Legend IEIn-‐Ear Headphones
GoalCreate a flagship in-‐ear headphone with best-‐in-‐class performance and elegant, user-‐friendly styling
OutcomeLegend IE (in-‐ear) headphones deliver premium sonic experiences via custom tuned balanced armature drivers in slim, sleek machined aluminum chassis accented by a deco brand badge made of FSC-‐certified wood
Product Specificss Custom tuned armature driverss Machined recycled aluminum chassiss FSC-‐certified Sapele wood deco brand badges Tangle-‐free fabric cabless Mic and three-‐button remote control
Accolades“General sound quality was superb, with ample bass that doesn't overpower the mid-‐range, but doesn't boom. The mid-‐range comes across as clear and precise…high-‐end frequencies are treated well.”-‐ ExpertReviews.com.uk [12/5/2013]
“Sound quality wise the Legends sound great. Full rich sound that isn’t too harsh, or too bassy. For almost any kind of music they fit the bill.”-‐ GeekBeat.tv [8/13/2013]
UpLiftIn-‐Ear Headphones
Accolades“The House of Marley Uplift In-‐Ear Headphones continue to show the audio design strength of the brand with clear audio and balanced sound.”-‐ MobileTechReview.com [11/6/2013]
GoalCreate the next generation of entry/mid in-‐ear solutions while refining brand identity in years two and three of growth
OutcomeSketched concept at CES 2013 and was in market with a well designed solution made of machined aluminum and FSC-‐certified woods by fall of that same year
Product Specificss 8mm drivers in custom-‐tuned enclosuress Machined recycled aluminums FSC-‐certified Sapele and Beech woodss Tangle-‐free cables
HarambeOn-‐Ear Headphones
Accolades“Of course, audio quality is superb nonetheless thanks to the 30mm dynamic drivers powering the Harambe, which pump out those pleasant bass tones that our ears crave.”-‐ PhoneArena.com [2/12/2013]
(available in multiple additional color ways)
GoalBroaden the on-‐ear headphone assortment with a small platform solution for casual use cases
OutcomeHarambe’s lightweight design, soft ear cushions and fabric covering provide a high level of comfort while allowing multiple color and design options
Product Specificss Exclusive REWIND fabric coverings Lightweight, flexible and “glasses-‐friendly”s 30mm drivers provide surprising output
RiddimOn-‐Ear Headphones
Accolades“We found the headset exhibited a very well-‐balanced sound… The result was a smooth overall tone that provided a pleasant listening experience.”“…we found the Riddim to be remarkably comfortable right from the start. The thick pad that extends across the majority of the headband perfectly conforms to the top of the head, and the leather ear pads hug luxuriously against the ears with the comfort of an old baseball mitt.”-‐ DigitalTrends.com [4/23/2013]
(available in multiple additional color ways)
GoalLeverage our exclusive REWIND fabric and create a line of mid/premium on-‐ear headphones in line with the refined brand direction (years two and three)
OutcomeRiddim headphones provide a very high level of comfort coupled with outstanding acoustic capabilities and a full REWIND material covering allowing for multiple color and pattern options
Product Specificss Exclusive REWIND fabric coverings 40mm dynamic neodymium drivers in tuned enclosuress Accordion style sizing design and gimbal ear cup mount
Rise UpOver-‐Ear Headphones
(available in multiple additional color ways)
Accolades“…crisp clean sound, with a nice bass balance that really puts a lot of other more expensive headphones to shame. At the Price point of the Rise Up you really can’t go wrong.”-‐ BoredAtWork.com [8/20/2013]
GoalLeverage our exclusive REWIND fabric and create a line of mid/premium over-‐ear headphones in line with the refined brand direction (years two and three)
OutcomeRise Up headphones provide an extreme level of comfort along with outstanding acoustic capabilities and are largely covered in REWIND material allowing for multiple color and pattern options
Product Specificss Exclusive REWIND fabrics 50mm dynamic neodymium drivers in tuned enclosuress Bamboo fiber or leather ear cushions (based on color way)s Elegant and functional mechanical hinge design for proper fit and fabric continuity
LiberateOn-‐Ear Headphones
Accolades“We know that there are plenty of listeners who love that big thump, and the Liberate certainly have that in full force.”“…tracks with lighter studio mixes, especially acoustic productions, showed an aptitude for detail, with a golden glow that was especially pleasant.”-‐ DigitalTrends.com [1/5/2014]
GoalCreate an on-‐ear headphone solution to be part of the Liberate Collection and share design language cues with over-‐ear and audio system products
OutcomeLiberate On-‐Ear aligned perfectly with the evolved design direction of the brand while integrating key esthetic elements of the Liberate Collection and delivering great sound
Product Specificss Bent stainless steel and fabric headbands 40mm drivers in tuned enclosuress Soft leather ear cushionss FSC-‐certified Sapele and Beech woods
Liberate XL / Liberate XLBTOver-‐Ear Headphones
Accolades“The bass is incredible when listening to electronic music like ‘Bullseye’ by KDrew and ‘Lumberjack’ by Samples. I also noticed while listening to the classical piece, ‘Canon in D Major’ by Johann Pachelbel, the string bass was much stronger than listening with any of our other headphones which made listening to the music much more enjoyable.”-‐ TheGadgeteer.com [8/11/2015]
GoalCreate wired and wireless over-‐ear headphone solutions to be part of the Liberate Collection and share design language cues with on-‐ear and audio system products
OutcomeLiberate XL and XLBT delivered outstanding performance while aligning perfectly with the rest of the Liberate Collection
Product Specificss Large, bent stainless steel and leather headbands 40mm drivers in tuned enclosuress Large, soft leather ear cushionss FSC-‐certified Sapele and Beech woodss Wireless Bluetooth connectivity and control (XLBT)
Liberate BTBluetooth Audio System
Accolades“The truth is that it really can go loud, louder than some of the other Bluetooth speakers I've used in the past, so I was definitely pleased to hear Marley was able to pump up the volume to really get your house party started.”“The House of Marley's Liberate BT portable Bluetooth speaker adds design flair, loud sound, easy to use controls, long battery life, sturdy yet recycled construction materials and the cachet of the Bob Marley brand."-‐ SmartHouse.com [9/9/2014]
GoalCreate a compact and robust portable audio solution to be part of the Liberate Collection and share design language cues with on-‐ear and over-‐ear headphones
OutcomeThe Liberate BT Audio System is a very capable, travel-‐friendly wireless audio system that fits perfectly within the Liberate Collection
Product Specificss Bluetooth wireless connectivitys Proprietary REWIND fabric coverings Metal and fabric two-‐part grills Rechargeable batterys Bamboo branded rear deco covers Four full-‐range drivers in a minimal 1.75” x 2.9” x 8.6” frame
Legend ANCOver-‐Ear Active Noise Cancelling Headphones
Accolades“…the acoustic output of the Legend ANC's large and powerful speaker drivers is nothing short of phenomenal. With a clear and balanced equalization these headphones will definitely satisfy even the pickiest of audio aficionados.”-‐ iPhoneLife.com [8/10/2015]
GoalCreate a flagship over-‐ear headphone with active noise cancelling, premium materials, unique styling and exceptional comfort that aligns with the Legend IE premium in-‐ear headphone
OutcomeA beautifully crafted combination of wood, leather, recycled aluminum and electro-‐acoustic engineering, Legend ANC delivers on the promises of great audio and stunning looks
Product Specificss Custom-‐tuned 40mm dynamic neodymium driverss Active noise cancelling technologys FSC-‐certified Sapele woods Soft leather headband and ear cushionss Detachable cable with cable management
1X, 2X, 3X and Portable PowermatsWireless Inductive Charging
GoalLose the cords… and create a line of power delivery accessories using inductive charging technology to allow portable device users to charge their gear without plugging in wires
OutcomeOne, two and three position charging Mats and a two-‐position Travel Mat with built-‐in battery were created
Accolades“The Powermat Home & Office ($99.99 direct) is the first of what I hope will be many wireless-‐charging products…its appeal should reach beyond early adopters to anyone who wants a clean, attractive way to charge multiple portable devices…Powermat is an excellent first step towards making wire-‐free power a reality.”-‐ PCMag.com [10/12/2009]
1 Position Mat and Powered/Portable Mats
Product Specificss Wireless, inductive charging of up to three devicess Charging time as fast or faster than original wired plugss 1X, 2X and 3X Mats work with any Powermat Case, Door or accessory
Powermat for iPhoneWireless Inductive Charging
Accolades“…it is undeniably convenient to just drop the phone onto the pad to charge.”-‐ ComputerWorld.com [11/11/2010]
“The Powermat Wireless Charging System for the iPhone 4 is a good option…I am a fan of the Powermat system.”-‐ Technogog [10/22/2010]
Extended Battery Case
iPhone Mat and Case
GoalCreate a simple and elegant wireless charging solution for iPhones
OutcomeThe iPhone Bundle was designed to allow users to easily keep their device charged and protected by simply resting the case and phone on the Mat. An Extended Battery Case was also available.
Product Specificss Designed specifically for the iPhones Protective case with simple flip top for easy installation and removals Nesting case and Mat designs simplify alignment without magnets
Powermat Cases, Doors and AccessoriesWireless Inductive Charging
GoalCreate wireless Receiver solutions for a wide range of popular personal electronics devices
OutcomeCreated a large assortment of device specific cases, battery doors, backs and universal solutions for the most popular devices at that time
Accolades“This wireless charging system is one of the coolest tools we have to keep our phones charged. This has actually started a transition and all our phones and IPod Touch music players are going to be connected also.”-‐ Consumer Review on Amazon.com [2/3/2012]
“The Powermat PMR-‐BBC1 Receiver Li-‐ion Battery Door is an amazing product. I use it to charge up my BB Curve 8330. Now I can charge it fast without having to deal with cords or figuring out where to plug the AC adapter. Terrific.”-‐ Consumer Review on Amazon.com [10/21/2010]
Universal and Gaming SolutionsProduct Specificss Wireless, inductive chargings Elegant Receiver solutions fit devices perfectlys Charging time as fast or faster than original wired plugs
iGroove & iGroove HGDigital Music Systems
Laptop Magazine Editor’s Choice
Macintosh Guild Five Mice
GoalCreate initial “all-‐in-‐one” iPod offering to enter category with best-‐in-‐class sound quality
OutcomeFirst iPod solution to offer two-‐way, horn-‐loaded design. The successful entry into the category launched the “Groove” family of products.
Product Specificss 40-‐watt, stereo, two-‐way designs Ported alignments Innovative iPod securing mechanisms IR remote
Accolades“Compared with the Bose SoundDock, the iGroove has richer bass and cleaner sound, holds the iPod more securely, is easier to carry, and is $50 lighter on the pocket book.”-‐ Bill Catambay, Mac Guild [4/1/2006]
“The iGroove's sound is quite clear, even at maximum volume, offering up the most powerful low-‐end of all the system's tested.”-‐ Brian Heater, LAPTOP [4/1/2006]
iGroove SXTDigital Music System
E-‐Gear Editor’s Choice Top 40
GoalCreate similar acoustic performance to iGroove in a smaller package with improved cosmetics at a lower retail price
OutcomeBrought two-‐way, horn-‐loaded design to a new price arena while delivering best-‐in-‐class acoustic output in a clean, refined design
Product Specificss 30-‐watt, stereo, two-‐way designs Ported alignments Innovative iPod securing mechanisms IR remote
Accolades“The sound was surprisingly sophisticated and bristled with detail whether playing Mantovani or Marilyn Manson.”-‐ UK Times Online [3/23/2008]
“Considering its small size, we didn't expect the iGroove SXT to rock our world, but the R.E.M. Live CD put out so much bass we could feel it vibrating the table in our listening room. Michael Stipe's vocals were clear, and the drums sounded powerful.”-‐ Steve Guttenberg, CNET [3/6/2008]
RoomGrooveMultiRoom Wireless Digital Music System
Electronic House 2007 Product of the Year
GoalCreate a wireless multiroom audio component with great sound and a simple, intuitive user experience
OutcomeRoomGroove was an outstanding performer that could be used as a fully independent multiroom system when connected to an iPod or other input as well as a room extension for the CS-‐700 HTiB
Product Specificss CD quality wireless audio transmission to/from other RoomGrooves or from CS-‐700 HTiBs Control of transmitting iPod from remote RoomGroovess Innovative hidden iPod dock drawer with touch sensor Klipsch logos 40-‐watt, stereo, two-‐way designs Ported alignments IR remote
Accolades“ ... the RoomGroove has a big, dynamic sound, with powerful bass… We listened up close, within 2 or 3 feet, and from the other side of the room, and the RoomGroove sounded fine at any reasonable distance.”-‐ Steve Guttenberg, CNET [3/10/2008]
“One of the biggest selling points of the RoomGroove is its simplicity. I plugged it in and was up and running in a couple ofminutes-‐-‐far and away the record among the wireless products I've tested… In several weeks of testing, I never noticed any interference or compromises in the sound quality, which was equally good in both the transmitting and receiving speakers.”-‐ Christopher Jones, The Perfect Vision [10/1/2007]
Groove PM20MultiMedia Speaker System
GoalReplace existing 2.o system, maintain retail price point, increase internal margin by 10 points
OutcomeThe Groove family moved into multimedia and the Groove PM20 delivered margin and price point goals and competitive performance
Product Specificss Single, full-‐range driver designs One knob control of power/standby, volume and bass levels 30-‐watt, stereo, two-‐way designs Ported alignment
Accolades“Wow…I mean WOW! First off the sound is very clear and detailed. They show their home theater system roots by the exact placement of sounds within the sound field…if you set them far enough apart you can pick out where each instrument is. And the bass is nothing short of stunning.”-‐ Customer Review on Amazon.com [9/27/2007]
“ … amazing sounds and I can’t believe the bass is pounding my room! This is no joke. Whenever I played music, movies on my PC or playing games, I’m still amazed where the bass is coming from and the richness of sound is totally awesome. Now I’m investing in a home theater made by Klipsch.” -‐ Customer Review on Bestbuy.com [8/18/2007]
Synergy Sub-‐10 & Sub-‐12Home Theater Subwoofers
Sub-‐10Sound & Image 2008 Home Theater Speaker System of the Year ($2000)
GoalDeliver replacement skus for top selling subwoofer line in company
OutcomeSub-‐10 and Sub-‐12 revenue increased over 50% in first year of production and over 90% over a two year period
Accolades“The Sub-‐12 is one of the few budget subs that can rattle my walls.” -‐ Vince Hanada, The Perfect Vision [1/1/2008]
“That subwoofer is a beast: if you like your bass to shake your room, this may be your sub… On music and, especially movies, the sub adds a wonderful kick, whether it be bass guitars or exploding planets.”-‐ Jim Bray, Technofile.com [10/1/2006]
Product Specificss 10” and 12” down-‐firing active subwooferss Rear-‐ported alignmentss Industrial design to compliment Synergy core speaker line
Quintet IIIFive-‐Channel Home Theater Speaker System
GoalImprove upon the leading multi-‐channel passive home theater system at mass retail
OutcomeQuintet revenue increased over 70% in first year of production and over 180% over a two year period
Sound & Image 2008 Home Theater Speaker System of the Year ($2000)
Product Specificss 3.5” long-‐throw woofer systemss 0.75” aluminum tweeters in 60x90 Tractrix hornss Articulating pedestal base to allow for simple wall mountings Ported alignments Industrial design to compliment Synergy core speaker line
Accolades“We experienced a very dynamic sound that was as effortless as it was impressive… We think you'll be surprised at what you hear.”-‐ Jeff Lawson, Audioholics.com [11/28/2007]
“It’s amazing how big the Klipsch’s small satellites sound… Their treble has an open quality and clarity that we associate with much larger speakers.”-‐ Steve Guttenberg, CNET.com [5/1/2006]
“Crystal-‐clear audio with sparkling highs and no distortion. Sats are compact, sturdy and solidly built.”-‐ Christopher Null, Wired [3/1/2006]
Synergy SLXHome Theater Satellite Speaker
GoalCreate addition to Synergy line focused on LCR on-‐wall application
OutcomeThe SLX featured innovations in wall bracket attachment and speaker positioning as well as port design allowing it to be very shallow in depth while maintaining amazing performance and flexibility
Wall brackets with magnetic positioningProduct Specifics
s Push button bracket/speaker attachment systems Magnetic positioning built into speakers and bracketss Flared internal portss Industrial design to compliment Synergy core speaker lines 4.5” long-‐throw woofer systemss 1.0” aluminum tweeters in 80x80 round Tractrix horns for vertical or horizontal mounting
Accolades“Overall, the SLXs do a terrific job in their primary role as on-‐wall speakers for video or home theater use, and are highly recommended.” -‐ Michael Trei, Digital TV [12/1/2005]
“True to Klipsch's four design principles, the SLXs did not require the Denon receiver to be cranked on in order to achieve very impressive volume levels without apparent strain, and, most notably, with less compression than many other speakers using small drivers and limited cabinet space.” -‐ Michael Baker, HDTV Etc. [10/1/2005]
Image X5In-‐Ear Headphones
GoalExpand Image headphone line to increase target consumer base
OutcomeDeveloped Image X5 (renaming original product Image X10) and created a $100 step at retail from the “world’s smallest and lightest in-‐ear headphone”, the X10
Product Specificss Single, full-‐range armature designs Machined aluminum chassiss Patent-‐pending ear tip design (now patented)s Ergonomic, comfortable industrial design CNet UK Editor’s
January 2009
Accolades“... the X5s [are] some of the most secure and comfortable earbuds we've ever stuck in our ears… Thanks to the well-‐designed eartips, the Klipsch Image X5 earphones offer great sound isolation… Music sounds exceptionally clear, balanced, and enveloping, with warm mids and tight bass.”-‐ Jasmine France, CNET [10/10/2008]
“Simply put, these are easily the best in-‐ear headphones I’ve ever used… I highly recommend them, your music won’t ever sound the same again... these are worth every penny.”-‐ Devin Coldewey, CrunchGear [11/11/2008]
“The X5s sound fantastic ... As for comfort, there's none better.”-‐ Gary Krakow, TheStreet.com [7/10/2008]
Icon WHome Theater Components
GoalExpand the Icon family by creating a line of real wood veneer products with high-‐end esthetics
OutcomeLaunched quick turn program into Magnolia Home Theater (within Best Buy). Icon W moved brand offerings into a more design-‐centric and visually appealing light while maintaining brand sonic characteristics.
Product Specificss Real wood veneer cabinets in two finishes (cabernet and espresso)
s Magnetically attaching grillss Clean speaker baffles with no visible fastenerss XT Horn design for even output and responseacross the entire coverage pattern
Accolades“I previously owned the Klipsch Reference towers and replaced them with these and let me tell you they'll blow you away. Just like all the better Klipsch speakers (reference, icon) the sound quality and clarity are amazing… these towers are perfect. When I listen to music on stereo mode (2 channels) the music comes to life, I love the way concerts sound on these, it feels like you’re there.”-‐ Customer Review on Bestbuy.com [9/10/2008]
LineWF-‐35 Floorstander (shown)WF-‐34 FloorstanderWB-‐14 BookshelfWC-‐24Center ChannelWS-‐24 Surround Channel
Icon VHome Theater Components
GoalReplace the number one speaker line at mass retail with more visually appealing products without sacrificing performance
OutcomeTriple driver tower designs and new industrial design with real wood veneer top cap delivered improved style and acoustics
Product Specificss Real wood veneer top capss Vinyl covered MDF cabinetss XT Horn design for even output and response across the entire coverage pattern
Accolades“When I heard them next to their classmates they blew me away… I hear sounds and effects I have not heard before, it is a brand new experience listening to high quality audio. If you like precise highs, clear mid-‐range and booming bass , I recommend these Klipsch VF-‐35 Icons!”-‐ Customer Review on Bestbuy.com [11/15/2008]
“I just bought the Klipsch Icon VF-‐35 speakers a few weeks ago, and WOW! They are amazing! They produce clear, precise sound… they make music and movies alike sound great. I was very impressed with the quality of the highs. The lows are equally impressive as well. After experiencing Klipsch audio, I will be upgrading my entire home theater system to Klipsch speakers.”-‐ Customer Review on Bestbuy.com [10/31/2008]
LineVF-‐36 Floorstander (shown)VF-‐35 FloorstanderVB-‐15 BookshelfVC-‐25 Center ChannelVS-‐14 Surround Channel
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