Throughout history, the Media has been consider as one of the most powerful sources know to man.

The question of why the media is so powerful has always lingered in air of society.

The new communication technologies strengthens the media making this a prefect example of Media System Dependency Theory

This information and news that’s highlighted in media stories is lead directly to our minds.

The events presented to the society by the media are intended to send a positive or negative message to communities

•Film

•Television

•Press

• Radio

• Internet

Films illustrate a more creative and attractive way to reach an audience

Movies is a social sensation worth considering and viewing because it reveals a lot about who we are as people living on earth wanting to communicate our messages, beliefs, photos, videos, music and other values.

Old Version for a movie background

Newest version of a movie background

Televisions is the most influential tool that the Media requires because of the amount time people take out their day watching it.

American households watch television roughly seven hours a day

Television is the primary source of news and entertainment making it one of the most dominant forces for communication.

Old Version of a Television

Newest Version of a Television

Businesses and companies use newspapers as a traditional medium to advertise their business to the community.

The usage of newspaper allows the press to reach a large number of people in the society.

http://www.petapixel.com/2010/02/25/old-school-paparazzi-photograph/

Old Version of a The Press and Equipment

Newest Version of a The Press and Equipment

The Radio is a power communication tool because of its ability to allow a person to send a message to a large amount of people.

There are many critics want to use radio broad casting as resource to spread their thoughts to others

Newest Version of a Radio

Old Version of a Radio

Internet was the break through invention that has took media to another level.

Website have increase the power of the media by allowing them to reach people through email.

Media now have the ability to blog and podcasts.

Old Version of a Computer

Newest Version of a Computer Future Version

Social Media takes this in to count to capture the imagination and participation of so many people.

Connect to all media technologies

Politian Bloggers Reporters Journalist Book Writers Script Writers

•These writers are primarily the suppliers of the media because their ability to collect and distribute news and other information

The Media have the ability to persuade you buy or not buy merchandise because the amount of power their writing holds.

Commercial and Advertisement highlight certain products and events in store for costumers.

It clear that (The Umbrella Perspective on Communication Technology) highlight these factors

When you add up all the factors on if the media is powerful or not, my opinion is in favor of the media being powerful.

When you look closely at Critical Mass Theory it speaks on the small changes in public consensus that can bring about swift changes in political consensus, due to the majority-dependent effectiveness of certain ideas as tools of political debate.

It controls the way society communicates, also the media continue to grow because new technique and websites.

The main factor that needs to be calculated in is that it brings in revenue. Money is a primary source of living in today’s world: so if you hold a key to making money, Media will forever be a powerful asset

“Behind the Scenes TV.” 28 July, 2012

<http://behindthescenestv.net/green-screen-technique/

“Itech New.” 28 July, 2012

<http://www.itechnews.net/2008/12/30/iluv-ihd171-hd-radio-with-iphone-ipod-dock-and-

itunes-tagging

“Rayuso, Hub Pages.”29 July 2012

<http://rayuso.hubpages.com/hub/Mass-Media-Influence-on-Society

“Slide Share.” 31 July 2012

<http://www.slideshare.net/upload?show_cta=true