MINOR PROJECT

Indian handicrafts: Growth opportunities and impediments

INTRODUCTION

Handicrafts represent the rich cultural tradition of India. They embody a heritage of creativity, aesthetics and craftsmanship. Through the ages the Indian handicrafts have fascinated the world. The beauty of the products and skill and ingenuity which they represent have mesmerized people throughout the world

OBJECTIVE OF THE STUDY

To study the challenges faced by this sector which prevents its market position from moving forward

To analyze the key areas which will help this sector to emerge and increase opportunity for the economy.

PROBLEM DEFINITION

``Despite the availability of skills, design knowledge and raw material base required for the production of handicrafts and for the development of new product lines, India still has a lot which remains unexplored or under explored``.

RESEARCH GAP

Though lot of research is done in this area but we are still trying to find the optimise solution to promote and developed handicrafts in a different fashion, which will help this sector in evolving as a promising sector.

Unveil an enticing range of Indian handicrafts that personifies a perfect blend of imagination and creativity. The kaleidoscopic collection includes an array of products including Handcrafted Jewelry, Antique Handicrafts, Decorative Items, Indian Gifts, Sculptures and other Handmade crafts

KEY FACTS OF INDIAN HANDICRAFTS INDUSTRY

India’s rich cultural diversity and heritage provides a unique and huge resource for developing craft products.

The Indian Handicraft Industry is showing continuous growth rate of 20% every year.

Handicrafts industry is one of the important segment of decentralized sector in India.

According to the national census of handicrafts, undertaken by the National Council for Applied Economic Research the value of handicrafts produced last year were of Rs.26,213 Crore.

The Indian Handicraft Industry is a $100 billion industry worldwide.

India’s contribution in world market is 1.2%

The total exports of crafts items: - Rs. 13412.92 Crore

Industry’s share in India's exports:- 1.51 %

Sources-indian export council of india

Lack of research and development for key handicrafts sectors like ,ceramics, paper making etc.

There is shortage of skilled craftsmen and labour to match the competition.

  Inadequate supply chain management and distribution reduces the sectors commercial viability and economic sustainability.

Lack of Technogical support and training

Hiring skilled manpower, provide training and awareness about latest technology and market trends.

Cost effective production; maintain quality standards, and packaging.

Set the costing and pricing with quality taken to be consideration.

Electronic distribution channels [internet, e-commerce.

RESEARCH METHODOLOGY

The research will be based on secondary data. The materials will be collected from books, magazines, journals and internet.

CHAPTER Handicrafts of India: An overview Market Scope of the Handicrafts in India challenges of Indian handicrafts.

AN OVERVIEW Handicrafts represent the rich cultural

tradition of India. They embody a heritage of creativity, aesthetics and craftsmanship. Through the ages the Indian handicrafts have fascinated the world. The beauty of the products and skill and ingenuity which they represent.

The handicraft is highly creative sector and produces large variety of crafts products. This industry is localised segment of the domestic and international market

The Indian Handicraft Industry stands a unique place among all other industries. It represents the rich culture, tradition and heritage of India.

India’s rich cultural diversity and heritage provides a unique and huge resource for developing craft products. The Indian Handicraft Industry is showing continuous growth rate of 20% every year and it is one of the most important segment of decentralized sector in India.

MARKET SCOPE The handicrafts industry stands at’’ 10

billion worldwide and india has 1.2% of this market. The major buyers of Indian handicrafts were us, Canada, The European, and the west asian countries, among which USA rule largest import market for Indian handicrafts.

The handicrafts industry is spread all over the country employing approximately around over 5 million artisans and around 67,000 exporter tapping this market.

Major items of export include art like metal ware wood ware, handprinted textiles, and leather, wood, and cane wares, embroidered and crocheted goods, shawls as artware, zari goods, laces, and fashion jewellery.

Fascinating Woodcraft Sector Woodcraft industry in India is an export oriented industry and major part of its production is being exported from India. The products made of the wood locally available are limited to human and animal figures, fruit bowls, household items, boxes, dragon and other masks, flower vases and few other decorative items

The size of the incense stick industry in India is about Rs.1000 corers a year but it is a very price sensitive segment and hence competition is tough. Major competitor of India is Japan with ruling more than 50% of the Incense Industry. India has over 3800 production units and is said to generate approximately US " 300 million from domestic and export markets

CHALLENGES  Market factor. Role of middleman who are not artisans

and illiteracy factor which is a big hurdle.

Market factor which include extrinsic and intrinsic factor .

Handicraft is handmade industry. This is an integral rural economy. In spite of having diversified products,

some part of Indian market is still untapped and market is price sensitive.

Products are high priced in big and metro cities, which are beyond the reach of people belonging middle and lower middle class.

Crafts producers have to compete on price, quality and delivery for different segments.

There is poor promotion for craft products in national market.

There is lack of awareness about new traditions and among craftsmen...

CONCLUSION

Repositioning and Better Planning. Assessment of Competition. Reorientation of Products. Professionalism. Revival of dying Arts and Artisans for the

growth of the industry. Handicraft export policy of India

PRESENTED BY: ANSHU KUMAR

Thank you…