@anoukpappers - caldwell partnersmarketing.caldwellpartners.com/acton/attachment/6038/f... · if...
TRANSCRIPT
Maarten Schäfer Author - Keynote speaker
Founder CoolBrandsPeople
Anouk Pappers Brand Anthropologist Founder CoolBrandsPeople
@ANOUKPAPPERS @MAARTENSCHAFER
“YOUR REPUTATION IS YOUR MOST VALUABLE ASSET”
#COOLBRANDSPEOPLE
#COOLBRANDSPEOPLE
#COOLBRANDSPEOPLE
“THE REPUTATION ECONOMY”
#COOLBRANDSPEOPLE
REPUTATION IS A MATTER OF PERCEPTION
#COOLBRANDSPEOPLE
#COOLBRANDSPEOPLE
#COOLBRANDSPEOPLE
YOU ARE WHO GOOGLE SAYS YOU ARE
#COOLBRANDSPEOPLE
CLIENTS PARTNERS INVESTORS EMPLOYEES
A BOARD POSITION
IF YOU ARE LOOKING FOR :
#COOLBRANDSPEOPLE
EMPLOYEES
Research: Weber Shandwick
ARE LOOKING FOR YOUR ‘PURPOSE’
INVESTORS
Research: Weber Shandwick
ARE LOOKING FOR YOUR ‘VISION’
CLIENTS - CUSTOMERS
Research: Weber Shandwick
ARE INFLUENCED BY YOUR ‘CONTRIBUTION TO SOCIETY’
PARTNERS
Research: Weber Shandwick
ARE LOOKING FOR YOUR ‘ACHIEVEMENTS’
expertise profession
vision purpose
achievements contribution
IF YOU DON’T PUBLISH IT.. IT DIDN’T HAPPEN
#COOLBRANDSPEOPLE
YOU
expertise profession
vision purpose
achievements contribution
THE REPUTATION REALITY GAP
THE REPUTATION REALITY GAP
THE 2ND PAGE OF GOOGLE.. IS A GREAT PLACE TO HIDE THE BODY
#COOLBRANDSPEOPLE
THE REPUTATION REALITY GAP
1. ASSESSMENT
2. REALITY CHECK
3. CLOSE THE GAP